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Buying dog food online may seem straightforward, but the sheer choice makes comparing products difficult. Search results are full of terms such as “premium”, “natural”, “grain-free” and “for sensitive dogs”. On their own, these words say little about whether a product is suitable for your dog. Start by looking at the product category, ingredients, nutritional information and pack size.
In this buying guide, you’ll learn what to look for in dry dog food, wet dog food and complete dog food. You’ll also find practical options for adult dogs, puppies, large dogs and active dogs.
The front of the pack may prominently say “with chicken”, “with lamb” or “with beef”. Always check the full ingredients list. A product with a particular flavour doesn’t automatically contain a high proportion of that ingredient. For example, the product information for RENO Dog Chunks Sauce Beef lists beef alongside meat and animal derivatives, sauce, minerals and vitamins.
So compare the ingredients list and analytical constituents, such as crude protein, fat, crude fibre, crude ash and moisture.
Grain-free dog food may be a personal preference, but it isn’t necessary for every dog. Instead of grains, these recipes often contain peas, lentils, chickpeas or sweet potato. So look at the complete recipe rather than focusing solely on the term “grain-free”.
If your dog has a food sensitivity, it’s sensible to limit ingredients carefully and discuss any changes with a vet. A brand’s marketing claim is not a diagnosis or a guarantee of a particular effect.
An 11.4 or 12 kg bag often has a lower price per kilogram, but only if your dog tolerates the food well and the pack is used within its recommended shelf life. For a small dog, a smaller bag may be more practical. Also look for resealable packaging, and store dry food somewhere cool and dry.
Choose dog food that clearly states which life stage and dog size it is intended for. Dog food for adult dogs differs from puppy food in its nutritional profile and recommended portions. Puppies need a recipe that the label confirms is suitable for growth. For large breeds, feeding guidelines and kibble size are especially important.
Also check whether the packaging says “complete food” or “complete and balanced”. Complementary food or treats should not replace a dog’s main daily meal.
An active dog generally uses more energy than a relaxed household dog, but the right amount also depends on weight, age, body condition and breed. Use the feeding table on the packaging as a starting point, and adjust the portion if your dog’s weight changes.
For dogs that get plenty of exercise, dog food for active dogs with an appropriate energy and protein content may be worth considering. Compare the figures per 100 grams or per kilogram. Products with a high protein percentage are not automatically suitable for every dog.
Pay attention to the first ingredients, animal protein sources and any grains, pulses or dairy ingredients. Dog food with chicken, lamb or beef may suit your dog’s taste preferences, but the overall composition remains the deciding factor.
For sensitive digestion, simple recipes and a gradual changeover may help. According to the product description, Buddy Grass-Fed Sheep Dog Food is a complete soft food with lamb, vegetables and fruit, intended for sensitive dogs. Claims about supporting digestion and the immune system come from the brand’s product information; do not treat them as medical claims.
Why it suits this profile: A large bag of dry food for adult dogs, ideal if you feed regularly and want to compare the price per kilogram.
The product description explicitly mentions adult dogs and a complete dry meal. However, check the feeding table and ingredients on the packaging.
12 kg pack; according to the product information, it contains fibre and vitamins and has a specially designed kibble structure.
Why it suits this profile: For anyone looking for an extensive recipe with chicken, turkey, fish and egg, and prepared to pay closer attention to the ingredients.
The product page states 38% crude protein, 18% crude fat and a grain-free recipe. Check whether this energy profile suits your dog.
11.4 kg pack; complete food according to the product information, with several animal protein sources.
Why it suits this profile: According to the product description, it is aimed at large, active or working dogs, with duck, sweet potato and an energy-rich composition.
The ingredients and intended users are clearly described. The suitability claim comes from the brand’s product information and does not replace individual nutritional advice.
12 kg pack; according to the label, 80% animal ingredients and free from grains and gluten.
Why it suits this profile: A puppy formula for growing puppies of different breeds, with a stated kibble size suitable for young jaws.
The product information identifies puppies as the intended users and provides changeover and feeding advice. Switch gradually and follow the table on the packaging.
11.4 kg pack; according to the product specifications, 38% crude protein and a grain-free recipe.
Dry dog food is easy to portion, compact to store and often practical for everyday use. Wet dog food contains more moisture and can be served on its own or mixed with kibble. According to the product information, Bonzo MP 12P Round/chicken/lamb in Sauce is described as complete food for adult dogs. RENO Dog Chunks Sauce Beef is a wet food with beef in gravy, supplied in a 1.24 kg pack.
If you mix wet and dry food, adjust the total amount accordingly. This helps prevent accidentally overfeeding your dog. Always provide fresh drinking water.
When buying, also check the animal species the food is intended for. Cat food such as Purina One or Whiskas is not an alternative to dog food. Raw or frozen chicken and beef from the supermarket are not automatically complete dog food either; these products are intended for human preparation and may lack essential nutrients.
We’ve put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
Look for a clear ingredients list and avoid products containing ingredients your dog has previously reacted to. “For sensitive dogs” on the packaging is a brand claim, not a medical assessment. If symptoms persist, it’s sensible to consult a vet.
Gradually mix the new food with the current food, usually over approximately seven to ten days. Monitor your dog’s stools, appetite and body weight. Always follow the specific advice on the packaging.
Comparing prices online can be cost-effective, particularly when buying 11.4 or 12 kg bags. Don’t just consider the promotional price; also factor in the price per kilogram, daily portion, delivery costs and shelf life. A smaller pack may be the wiser choice if your dog is not yet familiar with a new recipe.
