Joybuy Insights

Buying dog food: how to choose the right food without falling for marketing traps

Buying dog food seems simple, until you start comparing labels, life stages and nutritional claims. A small bag of dry food, for example, can work out more expensive than a larger pack, while wet food contains more moisture and needs to be portioned differently.

As a Joybuy Product Recommendation Officer, I focus on information you can verify: which dog the food is intended for, what the ingredients are and how to use the product in practice. That way, you can avoid letting attractive packaging make the decision for you.

Three common pitfalls when buying dog food

1. A flavour name doesn’t tell you how much meat is in the food

“Chicken dog food”, “beef dog food” or “duck dog food” sounds clear enough, but always check the ingredients list. Sometimes an animal-derived ingredient makes up only a small percentage of the product. For example, CESAR Classic with beef states that the product contains 60% meat and animal derivatives, of which 4% is beef. That’s different from a recipe where beef is the main ingredient.

2. Grain-free doesn’t automatically mean more suitable

Grain-free dog food may be a suitable choice if you want to avoid grains, but that alone doesn’t tell you anything about the food’s overall nutritional value. Grains are often replaced with ingredients such as peas, chickpeas or sweet potato. So check the protein, fat and fibre content too, as well as whether the food is suitable for your dog’s life stage.

3. “Complete” and “complementary” are often confused

A product labelled complete dog food is intended to be fed as a daily diet, according to the product information. A complementary product isn’t automatically suitable as a complete meal. So check the legal designation on the packaging. Also consider who the food is intended for: puppies, adult dogs and senior dogs don’t have the same nutritional needs.

Which specifications should you check?

1. Life stage, size and activity level

Start with your dog’s age and size. Puppy food usually has a different nutritional balance from food for adult dogs. There are also varieties with adjusted recipes for older dogs, such as Beneful Happy Adult 7+, which the product information says is intended for dogs aged 7 and over.

Smaller kibble is practical for small dogs. According to the product specifications, Buddy’s Delicious Duck Meat Chunks has pieces measuring around 0.5 to 0.7 cm and is aimed at small dogs. A larger pack may be more convenient for bigger or more active dogs. According to its description, BUDDY Free-range Duck Dog Food is intended for large, active and working dogs, with kibble measuring around 1.2 to 1.6 cm.

2. Nutritional analysis and ingredients

Compare at least the following:

  • Crude protein and crude fat: useful for comparing products of the same type.
  • Crude fibre and moisture: especially relevant when comparing dry and wet food.
  • Order of ingredients: ingredients are generally listed in descending order of weight.
  • Additives: check which vitamins, minerals and technological additives are listed.
  • Protein source: if your dog has food sensitivities, a recipe with one clearly named animal protein source may be easier to assess. If symptoms persist, speak to a vet.

According to the product information, Ziwi PEAK Dog Cans Venison contains 92% venison meat, organs and bone, and lists venison as its only animal protein source. This makes it an interesting option if you’re specifically looking for venison dog food. However, that doesn’t automatically mean it’s suitable for your individual dog.

3. Portions, packaging and storage

Wet dog food contains a lot of moisture and is often portioned by the tin or tray. According to the product information for several of the products mentioned, opened food should be covered, stored in the fridge and used within a maximum of two days. Dry food is more practical to store for longer, but seal the bag well and keep it somewhere cool and dry.

Use the feeding guide on the packaging as a starting point. Adjust the portion according to your dog’s weight, age, activity level and body condition. If you’re changing foods, make the switch gradually – for example, over around seven to ten days – to help manage the transition.

Our recommendations for different types of dog owners

Suitable for: Budget-conscious first-time buyers
Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Why it suits this profile: A handy 1.4kg bag for anyone looking to try dry food for an adult dog without buying a large pack straight away.

How this product avoids the pitfall

The product information gives specific nutritional analysis figures, including 15% protein, 8% fat and 12% moisture. This lets you check the composition rather than relying on the flavour name alone.

Key benefits and features

Dry food with beef and vegetables, intended for adult dogs of various weights. The feeding guide gives portions for dogs weighing 5 to 30 kg.

Suitable for: Buyers looking for premium quality
Orijen Original Prey Dog Food 11.4 kg

Orijen Original Prey Dog Food – 11.4 kg (Chicken, Turkey, Fish, Egg)

Why it suits this profile: A good fit for households looking for a large pack and a recipe with several animal-based ingredients for adult dogs.

How this product avoids the pitfall

The product page lists the ingredients and nutritional analysis separately, including 38% crude protein, 18% crude fat and 12% moisture. Do check that this energy-dense recipe is right for your dog.

Key benefits and features

Listed as a complete food for dogs at all life stages; contains chicken, turkey, fish and egg. Not intended for Great Dane puppies under 14 weeks old.

Suitable for: Specific needs and frequent users
BUDDY Free-range Duck Dog Food 12 kg

BUDDY Free-range Duck Dog Food 12 kg

Why it suits this profile: A large bag for big, active or working dogs, whose daily food requirements may be higher.

How this product avoids the pitfall

The description gives the proportion of animal-based ingredients, the kibble size and the intended use. This lets you assess the size and practical suitability in advance.

Key benefits and features

Duck dog food in a 12kg pack; according to the product information, it is grain- and gluten-free, with round, flat kibble measuring approximately 1.2 to 1.6 cm.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and current European safety regulations.

Frequently asked questions about buying dog food

How much does dog food cost per month?

It depends on your dog’s weight, activity level and type of food. Dry dog food is often sold in larger bags, which can make it practical for bigger dogs. Wet dog food is usually fed by the tin or tray. Don’t just compare the price per pack: work out the daily cost based on the recommended portion.

Is wet dog food better than dry food?

Neither is automatically right for every dog. Wet food has a high moisture content and can be useful for dogs that prefer softer food. Dry food is easy to store and portion. Whichever you choose, check that it’s a complete food and suits your dog’s age, weight and activity level.

How long can you store dog food?

Store unopened food according to the instructions on the packaging, usually in a cool, dry place. Opened wet food should be covered and kept in the fridge; for the products mentioned, it should be used within a maximum of two days. Dry food is easiest to keep fresh if you seal the bag properly after each use and follow the use-by information.