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Buying dog food: how to choose the right food for your dog

Buying dog food seems straightforward – until you have to choose between dry dog food, wet dog food, kibble, diet dog food and dozens of types of dog treats. Packaging often emphasises terms like “natural”, “grain-free” or “with added vitamins”. On their own, these words tell you very little about whether the food is suitable for your dog.

The right choice doesn’t start on the front of the packet, but with your dog’s age, size, activity level and ingredients. That way, you avoid paying for marketing jargon or a large bag that your dog won’t even eat.

Three common pitfalls when buying dog food

1. Confusing “complete” with complementary food

Not every product that looks like a meal is complete dog food. Wet food can be a full meal, but dog treats, chicken dog snacks and salmon dog snacks are usually intended as complementary food.

Always check whether the label states that the product is complete food. Snacks often carry a note such as “for complementary feeding only”. Give these treats in moderation and deduct them from the daily food allowance.

2. Automatically assuming grain-free dog food is better

Grain-free dog food can suit a specific preference or dietary situation, but “grain-free” is not a general guarantee of quality. Also look at the protein source, fat content, fibre, minerals and suitability for your dog’s life stage.

A recipe with fish, chicken or beef, for example, may well match your dog’s taste preferences, but the overall composition matters more than one standout ingredient on the front of the pack.

3. Choosing a product without considering size and age

Dog food for adult dogs is not automatically suitable for a puppy or a senior. Dog food for small dogs also tends to have smaller kibble and different feeding guidelines. A large dog may struggle with small portions, while a small dog may find large kibble less comfortable.

Also pay attention to the recommended daily amount. This depends on your dog’s body weight, activity level and condition.

The key specifications on the label

1. Life stage and size

First, choose between puppy food, food for adult dogs and senior dog food. For older dogs from a certain age, a recipe with adjusted nutritional values may be available. According to the product information, Beneful Happy Adult 7+ is intended for older dogs from 7 years of age and contains 24% protein and 8% fat.

For small adult dogs, smaller kibble is more practical. Bonzo Mini Menu Adult Beef Lamb is described as a complete food for adult small dogs up to 10 kg. Always check the current feeding guidelines on the packaging, as needs vary from dog to dog.

2. Composition and analytical constituents

Look at both the ingredients list and the analytical constituents. Pay particular attention to:

  • Crude protein: relevant to the overall nutritional composition.
  • Fat content: important to compare when your dog is less active or needs to maintain weight.
  • Crude fibre: gives information about the fibre content.
  • Moisture: wet food contains much more moisture than dry dog food.
  • Calcium and phosphorus: check these values for specific dietary requirements.

In Farmina N&D Ocean Cod and Pumpkin Adult Small Dog Food, cod and dehydrated cod protein appear at the top of the ingredients list. The product is packed in 2.5 kg and, according to the product data, contains 25% cod and 25% dehydrated cod protein, among other ingredients. This makes the ingredients list verifiable, without you having to rely solely on a marketing claim.

3. Complete food, diet food or snack?

Only use diet dog food for a specific purpose. If your dog has a condition, allergy or medical dietary need, it’s wise to consult your vet. Vet Life Cardiac Formula for Dogs is described as a nutritional formula for dogs requiring support for heart function. That doesn’t mean it’s suitable for every dog without veterinary advice.

Snacks serve a different purpose. According to the product specification, MeatyWay Chicken Tenders contains one ingredient: chicken. The analytical composition states a minimum of 70% crude protein and a maximum of 5% fat. However, the product is intended as complementary food and not as a daily complete meal.

Our recommendations by type of dog owner

Suitable for: Budget-conscious beginners
Bonzo Mini Menu Adult Beef Lamb

Bonzo Mini Menu Adult Beef Lamb

Why this suits the profile: The product information states a complete meal for adult small dogs up to 10 kg, with smaller kibble and a mix of beef and lamb.

How this product avoids the pitfall

The age and weight group is clearly stated. This makes it less likely to be the wrong choice for a small adult dog.

Key benefit & advantages

Complete food according to the product description; smaller kibble for small dogs.

Suitable for: Shoppers looking for top quality
Farmina N&D Ocean Series Cod and Pumpkin Adult Small Dog Food 2.5 kg

Farmina N&D Ocean Series Cod and Pumpkin Adult Small Dog Food 2.5 kg

Why this suits the profile: The composition lists cod, fish oil, pumpkin and a range of added vitamins and minerals for adult small dogs.

How this product avoids the pitfall

The ingredients and additives are listed in detail. This allows you to compare the composition rather than relying solely on “grain-free dog food”.

Key benefit & advantages

2.5 kg pack; cod and dehydrated cod protein listed as the first ingredients.

Suitable for: Specific use & intensive users
Vet Life Cardiac Formula for Dogs 2kg

Vet Life Cardiac Formula for Dogs 2kg

Why this suits the profile: According to the product description, this diet food has been developed for dogs where supporting heart function is part of the dietary choice.

How this product avoids the pitfall

The product is labelled as a specific formula, not as a universal dog food. Only use it after consulting your vet.

Key benefit & advantages

Specific nutritional formula; 2 kg pack.

Suitable for: Training-focused dog owners
MeatyWay Chicken Tenders 100g

MeatyWay Chicken Tenders 100g

Why this suits the profile: According to the product information, the soft chicken strips are breakable and therefore practical to portion out during training.

How this product avoids the pitfall

The packaging states that this is complementary food. This makes it clear that you should not use it as a complete meal.

Key benefit & advantages

One ingredient according to the product information; 100 g pack and breakable texture.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently asked questions about buying dog food

Which dog food is suitable for an adult dog?

Choose a product that states it is complete food for adult dogs. Then compare the kibble size, daily portion and fat and protein content with your dog’s activity level and body condition.

Is wet dog food better than dry food?

Not necessarily. Wet food generally contains more moisture and can be appealing due to its soft texture. Dry food is practical to store and portion out. The choice depends on your dog’s preference, the composition and any dietary advice.

How often can I give dog treats?

Dog treats and dog snacks are complementary food. Give small portions, keep an eye on the calories and make sure the main meal remains complete. If your dog is sensitive or on a diet food, it’s wise to discuss the choice of treat with your vet first.