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Buying coffee online seems simple, but the huge range can make it difficult to compare your options. Are you looking for coffee beans for a bean-to-cup machine, ground coffee for the office, filter coffee for everyday use or coffee capsules for a quick fix? The packaging doesn’t always tell the whole story.
Marketing terms such as “rich aroma”, “premium” or “professional coffee experience” don’t mean much on their own. Instead, focus on details you can check: the type of coffee, its ingredients, quantity, roast and brewing method. That way, you can avoid paying for a product that doesn’t suit your machine or your taste.
A dark roast is often described as “intense”. This usually means the flavour may be stronger, more bitter or smokier. It doesn’t automatically tell you how much caffeine a cup contains. The ratio of Arabica coffee to Robusta coffee, the dose and the brewing method also play a part.
Coffee beans aren’t suitable if you don’t have a grinder. Ground coffee only works well when the grind is right for your brewing method. For example, filter coffee is ground more suitably for a filter coffee maker than for an espresso machine. Coffee capsules don’t fit every machine, either.
Before buying, check:
Instant coffee sometimes consists of coffee alone, but 3-in-1 coffee already has sugar and creamer added. A sachet is convenient, but you can’t adjust the sweetness or the amount of milk powder yourself. Always check the ingredients and nutritional information.
For example, sugar is listed as a key ingredient in Nescafé 3-in-1. Douwe Egberts 3-in-1 also contains coffee, creamer and sugar. These options are convenient, but they’re less flexible than pure instant coffee.
Start by choosing your brewing method:
A 500-gram pack may sound generous, but how much you use depends on the dose. Around 7 grams per cup is often used for filter coffee; Douwe Egberts Aroma Rood Donker’s product information gives this amount as a guide.
Arabica coffee is often associated with a smoother or more aromatic flavour profile. Robusta coffee can give coffee a stronger flavour and create more crema in espresso. A blend combines the qualities of both.
Also consider the roast:
These are general flavour indications, not a guarantee of how a particular cup will taste. The final flavour also depends on the water, grind size, temperature and brewing time.
Whole coffee beans and ground coffee generally contain coffee alone. Instant coffee, capsules containing milk components and 3-in-1 mixes may have sugar, milk powder, creamer, flavourings or other ingredients added.
Before buying, check:
Store coffee in a cool, dry place away from direct sunlight. Seal an opened pack tightly. Don’t use a product if its packaging is damaged.
Why it suits this profile: These individual portions are handy at home, on the go or in a workplace without a coffee machine. The product information describes instant coffee with finely ground Arabica coffee.
There’s no need to buy a coffee grinder or capsule machine. The individual portions make it easy to get the right amount.
25 individual portions; according to the product information, no EU-listed major allergens are stated.
Why it suits this profile: The product page specifies 100% Arabica, a medium roast and an intensity of 5/9. This pack is aimed at anyone looking for a milder bean for espresso, lungo or filter coffee.
The bean type, roast and stated intensity are clearly described. So you’re not buying an unknown blend with no indication of its flavour.
100% Arabica; suitable for several brewing methods; no added flavourings or preservatives, according to the product information.
Why it suits this profile: According to the product description, this dark-roasted blend of Arabica and Robusta beans is intended for espresso, cappuccino and similar coffee drinks.
The blend and recommended uses are clearly stated. You can choose it to suit an espresso machine rather than relying on a marketing term such as “intense”.
500 g of coffee beans; Arabica and Robusta blend; suitable for espresso and cappuccino.
Why it suits this profile: According to the product information, this ground coffee is suitable for filter coffee makers, French presses, AeroPress, percolators and Chemex.
The recommended brewing methods and medium roast are clearly indicated. This helps you avoid choosing a grind that isn’t right for your machine.
500 g of ground coffee; intensity 05/09 according to the product information; suitable for several brewing methods.
We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.
Choose ground filter coffee with a grind intended for filter coffee makers. You can use coffee beans too, but you’ll need a grinder. Also check the recommended dose on the packaging.
This varies by pack and product type. Seal coffee in an airtight container and store it in a cool, dry place, away from light and moisture. Always check the best-before information on the packaging. Ground coffee generally loses its aroma faster than unopened beans, as its larger surface area is exposed to air more quickly.
The price per serving can be appealing, especially at work or on the go. However, compare the net quantity, number of sachets and ingredients. With 3-in-1 coffee, you’re also paying for creamer and sugar; with pure coffee, you decide how much milk or sugar to add.
