Joybuy Insights

Buying clothes online: how to choose womenswear that suits you

Buying clothes online is easy, but an attractive photo does not always tell the whole story. A garment may fit differently from expected, the fabric may be thinner than you thought and a size chart may differ from what you are used to. With a few standard checks, you can avoid disappointing purchases and find clothes that suit your everyday life.

Common pitfalls when buying clothes online

1. Relying on the photo alone

A garment is often styled with eye-catching accessories, perfect lighting and a carefully posed model. This can make it harder to see what the item looks like on its own. So pay attention to the colour, fabric composition, length, fit and details in the product description.

For example, black trousers may seem suitable for both the office and your free time, but the final choice depends on the rise, leg width and material. For a ladies’ coat or ladies’ trench coat, sleeve length, fastening and room for a jumper are also important.

2. Choosing a size without taking measurements

Sizes vary by brand, model and country. An S from one brand may fit differently from an S from another. Always check the size chart and compare the stated bust, waist or hip measurements with a garment you already find comfortable.

This is especially important when looking for clothing in different sizes, such as a ladies’ denim dress in M or L, a ladies’ sweatshirt in L or a ladies’ blouse in S.

3. Confusing marketing claims with product features

Words such as “sustainable”, “waterproof” or “extra comfortable” only have real meaning when the product information explains them in concrete terms. Look at the material and care instructions. According to adidas’ own information, for example, the Trefoil Essentials Crew Sweatshirt is made from 70% cotton and 30% recycled polyester. Other items may list only polyester or denim.

When it comes to claims about how a product works, treat them as information from the brand rather than an automatic guarantee of results. For womenswear for sports, it is more sensible to focus on verifiable features such as sleeve length, design, material and the stated quick-drying finish.

Three specifications you should always check

Material and when you will wear it

The material largely determines how an item feels and how it should be cared for.

  • Cotton generally feels comfortable for everyday use, but it can shrink if washed incorrectly.
  • Polyester is lightweight and practical for various types of clothing. Always check the care label.
  • Fleece can provide extra warmth as a mid-layer or as a standalone sweatshirt.
  • Denim offers a more structured feel and works well with casual outfits.
  • Recycled polyester says something about part of the fibre composition, but not automatically about the garment’s overall environmental impact.

An adidas fleece sweatshirt may be suitable for cooler days, while a sleeveless top is more suited to sport, travel or layering.

Fit and freedom of movement

Check whether the style is regular fit, loose fit, high waist or wide leg. A regular fit is generally less roomy than a loose fit, according to the product description. For trousers, check the rise and leg shape. For blouses and coats, pay attention to shoulder width and sleeve length.

High-waisted, wide-leg ladies’ chinos create a different look from a close-fitting style. Do not choose based on trends alone; consider the clothes you already own as well.

Care and warranty

Washing instructions can affect the lifespan of your clothes. The adidas sweatshirt states, among other things, that it should be washed on a delicate programme, dried at a low temperature and washed separately from dark colours. For other products, always follow the label, as the suitable temperature and cleaning method vary according to the composition.

Consumers in the European Union are protected by statutory rights in the event of faulty products. The product information for the adidas model also states a minimum statutory warranty of two years. Check the product’s and seller’s current terms before buying.

Recommended clothing by shopping profile

Suitable for: Budget-conscious beginners
OnlyDress medium blue denim size M

OnlyDress medium blue denim size M

Why it suits this profile: This medium-blue denim dress provides the basis for a casual outfit in one go. Trainers create a relaxed look, while ankle boots make the outfit smarter.

How this product avoids the pitfall

The product description states the colour, denim fabric and size M. This allows you to compare the choice with your own clothes and measurements rather than relying solely on the styled photo.

Key benefit & advantages

Medium-blue colour, denim fabric and an all-in-one piece for a range of casual combinations.

Suitable for: Shoppers looking for premium quality
Tommy Hilfiger Heritage Single Breasted Trench women’s midnight S

Tommy Hilfiger Heritage Single Breasted Trench women’s midnight S

Why it suits this profile: This single-breasted ladies’ trench coat is designed for both casual and formal occasions. The dark-blue colour works with office outfits, dresses and everyday clothing.

How this product avoids the pitfall

The product information includes a detailed table with bust, waist, hip and sleeve measurements. This helps you check the fit before buying.

Key benefit & advantages

100% cotton according to the product information, midnight colour and several size options. Follow the product label for care instructions.

Suitable for: Specific uses & intensive users
WILLIT women’s sleeveless workout tank tops, running yoga tops, black XL

WILLIT women’s sleeveless workout tank tops, running yoga tops, quick-dry active shirts, black XL

Why it suits this profile: This sleeveless top is designed for running, yoga and fitness. The loose fit and black colour also make it practical for layering.

How this product avoids the pitfall

The product name states the intended use, sleeveless cut, loose fit and size XL. However, always check the complete size chart before ordering.

Key benefit & advantages

Sleeveless design, loose fit according to the product name, and intended for running, yoga and gym workouts.

How to compare womenswear and menswear online

Make a quick checklist before buying:

  1. Use: are you looking for comfortable clothing for home, the office, travel, sport or an informal occasion?
  2. Fit: do you want a regular fit, loose fit, high waist or a closer-fitting style?
  3. Size: compare your body measurements with the chart and check whether the size is given in EU, UK or another sizing system.
  4. Combinations: does the item work with the shoes, coat and tops you already own?
  5. Care: check washing, drying, ironing and any restrictions.
  6. Returns information: read the current terms before completing your purchase.

For a versatile wardrobe, you can combine ladies’ blouses, ladies’ chinos, a ladies’ coat and a denim dress. If you also shop for menswear or unisex items, you could wear an adidas sweatshirt over a T-shirt, for example. According to the product description, the Adidas Trefoil Essentials Crew Sweatshirt has a regular fit, ribbed cuffs and an embroidered logo.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying clothes online

How do I determine my clothing size when ordering online?

Measure your bust, waist and hips with a flexible tape measure, then compare the results with the size chart for the specific product. Also check the fit: a loose fit offers more freedom of movement than a regular fit. For international sizes, always check whether the chart uses EU, UK or US sizes.

How can I prevent clothes bought online from wearing out quickly?

Follow the care label, use a suitable wash programme and avoid unnecessarily hot washing or drying at high temperatures. Wash dark colours separately when instructed. Turn clothes with prints inside out and check whether ironing over the design is discouraged.

Which clothes are suitable for different occasions?

Neutral colours and simple styles are often easy to combine. A medium-blue denim dress works for a casual day, a blouse can be worn with jeans or a skirt, and a ladies’ trench coat suits both everyday and more formal outfits. When choosing, also consider the material, size and freedom of movement you need.