Joybuy Insights

Buying clothes online: how to choose clothing to suit your style, size and needs

Buying clothes online seems simple: choose a size, compare the price and check out. Yet an appealing product photo can give the wrong impression. Trousers may fit differently from what you expected, a coat may be less practical for everyday use and a sweatshirt may be warmer than you need.

With these checkpoints, you can compare women’s clothing, men’s clothing, sportswear and casualwear using verifiable information. This helps you avoid unsuitable purchases and find clothes that fit your daily routine, budget and desired look.

Common pitfalls when buying clothes online

1. Relying only on the size letter

An S, M or XL is not the same at every brand. Sizes may also be shown using different systems, such as EU, UK, US or Japan. Always check the size guide and compare the stated chest, waist or hip measurements with a garment you already find comfortable.

When clothing is available in different sizes, the fit is particularly important. A regular fit generally offers more freedom of movement than a slim fit, while an oversized style is intentionally roomier. Is there no clear size guide? That is a reason to compare extra carefully.

2. Confusing a material name with complete product specifications

“Denim”, “fleece” or “cotton” does not tell you everything about how a garment feels to wear. Check the full composition. For example, a blend of 70% cotton and 30% polyester may feel and require different care from 100% cotton. The fabric weight, lining and stretch also affect how the garment can be used.

For a women’s dress or denim dress, it is sensible to check whether the material contains stretch and how the garment should be washed. With a women’s coat or women’s trench coat, the lining, fastening and collar are at least as relevant as the colour.

3. Choosing a style without considering when you will wear it

A garment may look versatile, but not be practical for every situation. A sweatshirt is suitable for leisure and layering, while a women’s trench coat can also be worn with semi-formal clothing. Jogging bottoms are comfortable at home or when travelling, but are not always suitable for a business appointment.

Before buying, consider where you will usually wear the garment: at the office, while exercising, on your bike, at home or during a weekend away.

These specifications deserve priority

Fit and measurements

As well as the size, check:

  • chest, waist and hip measurements;
  • sleeve or trouser-leg length;
  • shoulder width for coats and blouses;
  • the stated fit, such as regular, relaxed, wide leg or oversized;
  • available sizes and any differences between sizing systems.

For example, high-waisted, wide-leg women’s chino trousers fit differently from close-fitting women’s trousers. So do not look only at the product photo; check the description and measurements too.

Material composition and care

The composition helps you assess how the garment will perform and how easy it will be to care for. Cotton often feels soft, while polyester can help the garment retain its shape and make it easier to care for. Any recycled content should be stated clearly, as with the Adidas sweatshirt containing 30% recycled polyester.

Always follow the care label. Some garments must not be tumble-dried or require a low temperature. Washing incorrectly can cause shrinkage, colour loss or distortion, regardless of the original price.

Details that determine everyday usability

Look out for practical features:

  • pockets and the type of fastening;
  • rib-knit cuffs and hems on a sweatshirt or hoodie;
  • an adjustable hood or waist;
  • lining in a coat;
  • an elasticated waistband on jogging bottoms;
  • collar height and sleeve length;
  • care instructions.

For sportswear, it is also relevant to check how the product description says it handles moisture. According to Nike’s product information, the Team Park 20 Hoodie features Dri-FIT technology for moisture management. Treat this as a brand product specification and check that the fit and care requirements suit how you intend to use it.

Recommended choices by user profile

Suitable for: Budget-conscious beginners
Adidas Trefoil Essentials Crew Sweatshirt IY4932 Black S

Adidas Trefoil Essentials Crew Sweatshirt IY4932 Black S

Why it suits this profile: This black sweatshirt is easy to style with jeans, chinos or jogging bottoms. The regular fit is designed for everyday wear and layering.

How this product avoids the pitfall

The product information states the composition, regular fit, colour and size. This allows you to check more accurately whether the style suits your wardrobe.

Main benefit & advantages

70% cotton and 30% recycled polyester; fleece, crew neck and ribbed cuffs and hem according to the product description.

Suitable for: Buyers looking for premium quality
Tommy Hilfiger Heritage Single Breasted Trench Women Midnight S

Tommy Hilfiger Heritage Single Breasted Trench Women Midnight S

Why it suits this profile: This midnight-coloured women’s trench coat can be paired with casual clothing and smarter outfits for work or a semi-formal occasion.

How this product avoids the pitfall

The size guide shows chest, waist and hip measurements for each size. This is more useful than relying solely on the S label.

Main benefit & advantages

100% cotton according to the product information; single-breasted design and a comprehensive size guide.

Suitable for: Specific uses & intensive users
Nike Team Park 20 Hoodie CW6894-463 S

Nike Team Park 20 Hoodie CW6894-463 S

Why it suits this profile: According to the product description, this style is designed for team training, sport and casual wear. The hood and kangaroo pocket are practical when you are out and about.

How this product avoids the pitfall

The description includes specific details such as ribbed trims, an adjustable hood and care instructions. Also check that the stated size corresponds to your body measurements.

Main benefit & advantages

Kangaroo pocket, adjustable hood and ribbed cuffs; according to Nike, the style contains Dri-FIT technology for moisture management.

Looking for more options?

We have compiled a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

More styles to compare

If you are mainly looking for women’s clothing, you could also consider an Only denim dress in medium blue. This style is available in several individual sizes, including S, M, L and XL. However, check the exact size and product information on each product page before ordering.

For a feminine, practical combination, the Women’s High Waist Wide Leg Chino Pants Black 26 is an option. The high waist and wide legs create a different fit from classic women’s trousers. A long-sleeved JDY shirt in oatmeal can provide a neutral layer to wear with it.

For cooler days, the Ladies Sherpa Mix Jacket Black M features a sherpa texture, nylon panels, a high collar, zip fastening and adjustable hem. With an oversized coat, check that you have enough room to wear a sweatshirt or hoodie underneath.

Frequently asked questions about buying clothes online

How do I determine my clothing size when ordering online?

Measure your chest, waist and hips with a flexible tape measure and compare these measurements with the size guide on the product page. Also pay attention to the sizing standard used. With a men’s coat, women’s coat or trench coat, shoulder width and sleeve length may be particularly important.

How can I prevent online clothing from fitting differently than expected?

Read the fit description, check the material composition and review the measurements. Terms such as wide leg, regular fit and oversized have a direct impact on the appearance and freedom of movement. If in doubt, compare the item with a garment from your own wardrobe.

What should I look out for when caring for clothes bought online?

Follow the care label and the care instructions on the product page. Wash dark colours separately if indicated, use a suitable wash programme and check whether tumble-drying is permitted. The statutory minimum two-year guarantee may apply according to the product information, but incorrect care is not automatically covered.