Joybuy Insights

Buying clothes online: how to choose women’s and men’s clothing that suits you

Buying clothes online may seem straightforward, but an attractive product photo does not tell you everything. The fit may be different from what you expected, a fabric may be warmer or thinner than anticipated, and a well-known brand name says little about how practical a garment will be in your situation. By checking a few key points, you can avoid disappointing purchases when shopping for women’s clothing, men’s clothing, sports shirts and casual wear.

Three common pitfalls when buying clothes online

1. Relying solely on size labels

A size L or size S does not fit equally generously across every brand. Even a size 40 can fit differently depending on the style. A regular-fit T-shirt will feel different from a relaxed-fit model. Always check the size guide, the stated fit and the relevant body measurements.

When choosing a shirt, pay particular attention to:

  • chest measurement;
  • shoulder width;
  • sleeve length;
  • garment length;
  • whether it is described as regular fit, slim fit or relaxed fit.

2. Mistaking marketing claims for a guarantee

Words such as “breathable”, “durable” or “waterproof” sound clear, but their practical meaning varies from product to product. A garment described as waterproof in its product name does not automatically offer the same protection as technical waterproof clothing with a stated hydrostatic head or taped seams.

Check what information is actually provided about the material, construction and care instructions. A brand’s performance claims are not established facts. According to Nike’s own research, Dri-FIT may help with moisture management, as stated in the brand’s product information. In practice, it is still important to consider the fabric composition and intended use.

3. Forgetting about care costs and how the garment will be used

A garment may be attractively priced but require extra care when washing or drying. Check whether it is machine washable, what temperature is recommended and whether it needs to be air-dried. Incorrect care can affect the fit or appearance of outdoor and sports clothing more quickly in particular.

The key specifications to check

Material: choose according to how you will use it

Cotton often feels comfortable for everyday wear and casual clothing. A cotton men’s T-shirt, for example, is suitable for leisure time, travelling and layering in mild weather. It generally dries more slowly than synthetic fibres.

Polyester is often used in sports shirts because it is lightweight and, according to the product description, helps process moisture quickly. This makes a men’s sports shirt practical for football, fitness and other high-intensity activities. Always check the exact polyester percentage, however, as product specifications may vary between models.

A cotton-polyester blend combines the properties of both materials. The Nike Dri-FIT Park 20 Tee is listed in the specifications as 57% cotton and 43% polyester. Another product description states 100% polyester. Always check the specification on the current product page and packaging before ordering.

Fit and size

A looser fit offers greater freedom of movement and room for an extra layer. A close-fitting model creates a slimmer silhouette but may be less comfortable when worn during sport or while travelling.

Examples from the range:

  • the PELLIOT top is listed in size L;
  • the Nike Dri-FIT Park 20 Tee is size L and is described as regular fit;
  • the JDY dress is size 40;
  • The North Face T-shirt is size S and has a relaxed fit.

For a size S, the chest measurement is particularly important. For size L, check the sleeve and garment length as well as the chest. For a women’s size 40 dress, the cut, waist position and length are at least as relevant as the size label.

Care and frequency of wear

Check the following before buying:

  1. whether the garment is machine washable;
  2. which washing temperature is stated;
  3. whether bleaching or tumble drying is discouraged;
  4. whether the care description says to wash the colour with similar colours;
  5. whether the fabric is suitable for everyday or intensive use.

According to the product information, The North Face T-shirt is made from 100% cotton, can be washed at a maximum of 40 °C and should be air-dried. The PELLIOT top is described in the product name as waterproof and durable for camping and travelling. With claims of this kind, always check the full product information and care instructions.

Recommended clothing by user profile

Suitable for: Budget-conscious beginners
PELLIOT Long-sleeved T-shirt for Woman Beige L Camping Travel Waterproof Durable

PELLIOT Long-sleeved T-shirt for Woman Beige L Camping Travel Waterproof Durable

Why it suits this profile: This beige long-sleeved top is designed for women looking for one versatile garment for travelling, camping and everyday wear. The long sleeves make layering easy.

How this product avoids the pitfall

The product name mentions camping, travelling and waterproof use. Before buying, check the exact technical specifications and care instructions rather than relying solely on the claim.

Key benefit & advantages

Long sleeves, a beige colour and size L. Suitable for wearing on its own or as a layer under a jacket.

Suitable for: Shoppers looking for top quality
Nike Dri-Fit Park 20 Tee CW6952-071 L

Nike Dri-Fit Park 20 Tee CW6952-071 L

Why it suits this profile: This Nike Dri-FIT T-shirt is suitable for adults looking for a men’s T-shirt for football, exercise and casual wear. The crew neck makes it easy to style.

How this product avoids the pitfall

The fit, size L and care information are clearly stated. Check the current material composition, as the supplied product information is not entirely consistent on this point.

Key benefit & advantages

Regular fit, short sleeves and a classic design. According to the product description, it is machine washable.

Suitable for: Specific uses & intensive users
THE North Face Men T-Shirts NF0A8E4E White Dune S

THE North Face Men T-Shirts NF0A8E4E White Dune S

Why it suits this profile: This The North Face T-shirt is aimed at men looking for a cotton base layer for camping, travelling, après-ski or casual city wear. The relaxed fit provides extra room.

How this product avoids the pitfall

The fabric, fit, sizing and washing instructions are included in the description. This allows you to compare the model without relying solely on the brand name.

Key benefit & advantages

100% cotton, 160 g/m², short sleeves and machine washing up to 40 °C according to the product information. Available in size S.

Suitable for: Women who want a complete outfit quickly
JdyDressWedgewoodSize 40

JdyDressWedgewoodSize 40

Why it suits this profile: The JDY women’s dress in size 40 is practical for anyone wanting to create an outfit for daytime or a special occasion with a single garment. Shoes and accessories determine the overall look.

How this product avoids the pitfall

The size 40 is clearly stated with the product. Also check the exact length and material information on the product page before ordering.

Key benefit & advantages

A dress that provides a complete foundation for an outfit and works equally well for casual combinations and smarter styling.

How to compare clothing more effectively

If you are looking for women’s clothing, you can compare a women’s blouse such as the JDY Shirt Long Sleeve Oatmeal in size S by colour, sleeve length and how easily it can be styled with jeans, trousers or a skirt. For men, the choice is often between a cotton T-shirt for everyday wear and a technical sports shirt for active pursuits.

Use the following order when comparing products:

  • first decide the occasion: work, leisure, sport or outdoor activities;
  • then choose your preferred material;
  • compare the fit and body measurements;
  • check the care instructions and returns policy;
  • then consider the price, colour and brand.

This helps you avoid choosing a garment based on appearance alone. Also check whether the product page provides information about the manufacturer, distributor and statutory guarantee. For consumers in the European Union, a statutory guarantee of conformity applies in many cases; the exact rights depend on the purchase and the applicable regulations.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying clothes online

How do I determine my clothing size when ordering online?

Measure your chest, waist and hips with a flexible tape measure and compare these measurements with the size guide for the specific product. Also consider the fit. A relaxed fit is roomier than a regular fit, even when both carry the same size label.

Which fabric is suitable for everyday wear?

Cotton is a practical choice for many casual garments and basic shirts. For sport or intense activity, polyester or a blend may be more suitable because of its low weight and the properties stated in the product description. Always check the exact composition and care advice.

How can I stop clothes bought online from losing their good looks quickly?

Wash them according to the care label, use the recommended temperature and avoid tumble drying when this is not advised. Hang garments that need to air-dry neatly and sort colours. This gives you greater control over their shape, colour and lifespan.