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Buying chocolate online might seem straightforward, but an attractive packet doesn't always tell the full story. A large bag, for instance, could contain mostly loose sweets, while a small pack might be ideal for handing out. Likewise, terms like "dark", "ruby" or "with nuts" don't tell you much on their own about the ingredients, allergens or nutritional value.
When ordering chocolate online, watch out for these common pitfalls:
The cocoa percentage is a useful starting point for dark chocolate. According to the product information, Lindt Excellence 78% Cacao contains at least 78% cocoa. The ingredients list includes cocoa mass, cocoa butter and sugar. This makes the bar suitable for anyone seeking a pronounced cocoa flavour, but do note the mention of milk and possible traces of nuts and soya.
A higher cocoa percentage doesn't automatically mean a product suits everyone. Dark chocolate, for example, can naturally contain caffeine. If you're sensitive to it, you can factor in the information on the packaging when making your choice.
With milk chocolate, chocolate sweets and chocolate snacks, the emphasis is often more on sweetness and texture. M&M's and Smarties combine milk chocolate with a crunchy sugar shell. Reese's Pieces, on the other hand, use peanuts and a sugar coating. The flavour and allergens clearly differ from product to product.
For British shoppers, the allergens highlighted in bold on the label are the most important thing to check. Many products contain milk, soya or nuts. With chocolate containing nuts, such as dates with chocolate and almonds, that's part of the recipe.
Examples from the range:
If you have an allergy, always check the current label. "May contain" refers to possible cross-contamination and is different from ingredients deliberately added to the recipe.
For a film night or party, sharing packs and larger bags are practical. M&M's Salted Caramel Chocolate Bites come in a 367g bag. The M&M's Pouch Choco contains 125g. Nestlé Mini Smarties comes in a 259g bag with 18 individual wrappers. The latter can be handy if you want to divide up portions.
For a gift, individually wrapped products are often more presentable. AE Chocodate Milk Chocolate consists of dates with almonds, coated in milk chocolate, and is individually wrapped according to the product description. The coconut version also has a layer of dried coconut.
With international products, pay attention to the shelf-life information. For KitKat Itoen Matcha & Chocolate, it's specifically noted that the product may have a short shelf life. So check the date on the packaging before you order or give it as a gift.
Why this fits the profile: A familiar 125g pack for a film night, a little treat for yourself, or to share without committing to a large bag.
The net weight is clearly stated. Do check the allergens: this product contains milk and soya, and may contain nuts and peanuts.
125g, milk chocolate with a crunchy sugar shell, and ready to serve straight from the bag.
Why this fits the profile: A 100g bar with a stated cocoa content of at least 78%, designed for lovers of a bold dark chocolate flavour.
The product information lists both the cocoa percentage and milk, plus possible traces of nuts and soya. This lets you compare flavour and allergens in advance.
78% cocoa, 100g and a thin bar that's ideal for serving in small pieces.
Why this fits the profile: The combination of a large sharing bag and 18 individual wrappers suits party treats, children's parties and multiple snacking occasions.
The portions are pre-divided. However, note that the product information lists gluten from wheat and barley, and milk as allergens.
259g total weight, 18 mini packs and no preparation needed.
Why this fits the profile: Dates with chocolate, almonds and ruby chocolate offer a different format and flavour profile to a standard chocolate bar.
The ingredients and allergens are listed: milk, soya and almonds. This makes it clear that it's not a nut-free or dairy-free option.
Ruby chocolate, whole dates with almonds and a net weight of 106g according to the product information.
We've put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.
If you enjoy international sweets, you might also like:
A chocolate gift works best when the size and flavour suit the recipient. Individually wrapped dates with chocolate, an assortment or unusual flavours like ruby chocolate are practical for sharing. Check the shelf life, allergens and any certification before buying.
Store chocolate according to the instructions on the packaging: usually in a cool, dry place away from direct sunlight. Avoid heat sources and moisture. After opening, a well-sealed pack helps to better preserve the quality and crunchiness. Chocolate can soften or melt at high temperatures.
Check the official product information and label for each item. Some AE Chocodate variants are listed as halal certified, vegetarian and gluten-free. That doesn't automatically apply to all chocolate, milk chocolate or chocolate snacks. Always also check the allergens and warning for possible cross-contamination.
