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Buying chocolate might seem straightforward, until you have to choose between milk chocolate, caramel chocolate, chocolate with nuts, chocolate wafers and international snacks. What’s more, an eye-catching packet doesn’t always tell you about the size, ingredients or ease of use. So when you’re shopping online, it pays to look beyond just the brand and the picture.
A 200g or 250g bar can be handy for sharing, but it’s less suitable if you only fancy a piece every now and then. On the other hand, individually wrapped bars are often more practical for work, school or on the go, even if the price per 100g is higher.
So pay attention to:
“Caramel”, “cookies”, “pistachio” or “strawberry” could refer to pieces, a filling, powder or flavouring. So always check the ingredients. For example, Tony’s Chocolonely Milk Chocolate Bar Caramel Sea Salt is a milk chocolate bar with 10% caramel pieces and 0.5% sea salt. With a KitKat Strawberry Short Cake, the ingredients include strawberry powder and freeze-dried strawberry pieces.
A flavour name doesn’t automatically tell you how much of that ingredient is actually in there.
Many chocolate products contain milk and soya. With bars that include nuts, wafers and filled biscuits, you may also come across hazelnut, almond, peanut, wheat or egg. Always check the actual packaging, especially with products from Japan, Turkey or Thailand. The product information online is useful as a first filter, but the label is what counts.
A higher cocoa percentage doesn’t automatically mean a bar is a better fit for you. It mainly affects the flavour and the balance between bitter, sweet and creamy. According to the product information, the Tony’s Chocolonely milk chocolate bars in this selection contain at least 32% cocoa solids. The Milka Mmmax Alpine Milk states a minimum of 33% cocoa solids.
For a soft, sweet taste, milk chocolate and white chocolate are the obvious choices. If you’re after more contrast, look at dark chocolate or combinations with sea salt, coffee, pistachio or fruit.
A chocolate bar of 90g to 100g is usually a manageable size for one or several occasions. Larger packs, such as a 200g bar or a bag of miniatures, are best for sharing.
For on the go, individually wrapped portions are practical. Twix Milk Chocolate contains five individually wrapped bars in a 250g pack. KitKat Gold consists of nine pieces of around 11.6g each. That makes portioning much easier than with one large bar.
Always compare nutritional values on the same basis. Most labels show values per 100g, but a snack can sometimes consist of several small portions. For example, the product information for Bros Mini Chocolate states approximately 43 kcal per mini (8g), while the value per 100g is considerably higher.
Also look out for:
With Hero B'Tween Muesli Bar Zero White Chocolate, it states that the product contains no added sugars, but does contain naturally occurring sugars and sweeteners. The packaging also notes that excessive consumption may have a laxative effect. That’s relevant information when comparing snack bars.
Why this fits the profile: A simple milk chocolate bar of 90g for anyone who wants to start comparing chocolates without complicated fillings.
The size is clear and the ingredients list is short: milk chocolate with at least 32% cocoa solids and soya lecithin.
90 g, milk chocolate, at least 32% cocoa solids and, according to the product information, Fairtrade and vegetarian.
Why this fits the profile: A large bar for lovers of chocolate with pistachio, a creamy filling and an international flavour combination.
The product information specifically mentions milk chocolate, pistachio cream, pistachio nuts, paste and kadayif, rather than just a general flavour name.
220 g, pistachio as a central ingredient and vegetarian according to the product information. Check the nut and peanut information before purchase.
Why this fits the profile: Handy for families, treats, stocking up at home or moments when you want to hand out bars.
The number of pieces and the total weight are clearly stated. This makes the pack suitable for sharing without having to break up one large bar.
Five individually wrapped bars, with biscuit, caramel and milk chocolate. Allergens include wheat, milk and soya.
Why this fits the profile: For anyone who wants to try Japanese chocolate and chocolate wafers in small, individual portions.
The packaging states nine portions and the nutritional value per piece. This makes comparing easier than just relying on the size of the box.
Salted caramel flavour, crispy wafer and nine pieces of around 11.6 g each. Contains wheat, milk and soya according to the information.
We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.
Check the weight, the number of pieces, the flavour variant, the ingredients and the allergens. Also look at the storage instructions and the best-before date on the packaging. With international chocolate, the ingredients and portion sizes may be different from what you’re used to.
Large bars of 200g to 250g, mini chocolates and multipacks with individual bars are practical for sharing. For a family or office, Twix with five pieces and Bros Mini Chocolate with at least twenty miniatures are straightforward options.
Store chocolate in a cool, dry place, out of direct sunlight and away from heat sources and moisture. A temperature below around 28 °C is specifically mentioned for some international products. Seal an opened pack well to limit exposure to odours, moisture and loss of quality.
