Joybuy Insights

Buying branded products online: how to choose clothing, accessories and gaming décor without making the wrong choice

Buying branded products online may seem straightforward, but product pages do not always give equal prominence to the information that matters to you. A large logo, for example, says little about the fit, while a low price may be linked to a limited range of sizes or unclear material information. By checking a few key points, you can compare products more effectively.

Common pitfalls when buying branded products online

1. Focusing only on the logo or brand name

A well-known brand does not automatically make a product suitable for your needs. A cotton T-shirt for everyday wear requires different features from an Under Armour sports shirt for training. So pay attention to material, sizing, fit and care rather than just the appearance.

2. Comparing sizes between brands like for like

A men’s T-shirt in size L may fit differently depending on the brand. CAT T-shirts, for example, use chest measurements for each size. Under Armour also lists chest ranges, while Tommy Hilfiger provides separate measurements for the chest, waist and sleeve length. Use a tape measure and compare your measurements with the table on the product page.

3. Treating features as fixed guarantees

Terms such as ‘moisture-wicking’, ‘odour control’ or ‘extra warm’ often come from a brand or product description. Do not treat them as universal guarantees. According to Under Armour’s product description, the Sportstyle shirt has a cotton-polyester blend, quick-drying properties and technology that the brand says helps reduce odour. Your actual experience will also depend on your activity, washing routine and personal preferences.

For official merchandise, another check is important: see whether the product page explicitly states that the item is officially licensed. This is stated, for example, for Paladone’s PlayStation and Minecraft lamps.

Three specifications you should always check

Material and weight

The material determines how a garment feels, dries and should be cared for. The CAT Trademark Tee is made from 100% ring-spun cotton and has a fabric weight of 5.9 oz. This provides more information than simply describing it as ‘comfortable’. According to the product information, the Tommy Hilfiger T-shirts are also made from 100% cotton. The Under Armour shirt consists of 60% cotton and 40% polyester.

The composition is also relevant for women’s hoodies. The Under Armour Rival Fleece hoodie uses 80% cotton and 20% polyester and has a brushed interior, according to the product description. Also always check the care label. A product you want to wear frequently should suit the care routine you can realistically maintain.

Size and fit

Do not just look at S, M, L or XL. Check whether the product has a regular fit, a close-fitting cut or a more generous shape. The CAT and Under Armour models mentioned are described as regular fit. According to the supplied size chart, the CAT model in size L corresponds to a chest measurement of 94 cm; the CAT TM Logo Tee in size L lists 96.5 cm. This difference shows why you need to measure for each individual model.

Size is equally important when choosing a belt. Compare the Calvin Klein leather belt in size 85 with the way you wear a belt: on your hips or through your trouser loops. The product information lists several EU sizes and an adjustable design. Ideally, measure a belt that fits well and compare its length with the size chart.

Dimensions, power and assembly for décor

When choosing gaming décor, look beyond the design. The PlayStation Icons LED lamp is approximately 30 cm in size, works via USB and can either be wall-mounted or freestanding, according to the product information. An adapter is not included. The Minecraft lamp is 41 cm wide and works via USB or three AAA batteries; the batteries are not included.

Also check the available surface, cable route and mounting method. For a LEGO Batman logo, the dimensions and number of pieces are important: this model contains 678 pieces and is intended for fans aged 12 and over. LEGO Star Wars logos are also build-and-display products, not ready-made wall décor.

Recommended choices by user profile

Suitable for: Budget-conscious beginners
CAT Trademark Tee Black Size M

CAT TRADEMARK TEE BLACK SIZE M

Why it suits this profile: A practical black men’s T-shirt for everyday wear, with clear information about the material, fit and chest measurement.

How this product avoids the pitfall

The product information specifies 100% ring-spun cotton, a regular fit and a tagless neckline, so you do not have to rely on the logo alone.

Key benefit & advantages

100% cotton, short sleeves, crew neck and machine washable according to the stated care instructions.

Suitable for: Shoppers seeking top quality
Tommy Hilfiger Core Tommy Logo Tee Men Sky Captain

Tommy Hilfiger Core Tommy Logo Tee Men XS Sky Captain

Why it suits this profile: A understated everyday style for anyone looking for a recognisable brand, 100% cotton and a classic crew neck.

How this product avoids the pitfall

The size chart provides chest, waist, sleeve and neck measurements. This means you can check size XS rather than relying blindly on the letter size.

Key benefit & advantages

100% cotton, regular fit, ribbed neckline and a chest logo according to the product description.

Suitable for: Specific uses & intensive users
Under Armour Sportstyle Logo Navy L

Under Armour Sportstyle Logo - Navy L

Why it suits this profile: For training, walking or casual wear when you want a cotton-polyester blend and a regular fit.

How this product avoids the pitfall

The composition of 60% cotton and 40% polyester is clearly stated. According to the product description, the shirt also dries quickly; check that this suits your intended use.

Key benefit & advantages

Regular fit, ribbed collar, sizes based on chest measurement and care instructions for cold washing.

Suitable for: Gamers and gift shoppers
PlayStation Icons LED Neon Light

PlayStation Icons LED Neon Light

Why it suits this profile: A compact choice for gaming décor, a games room or as a gift for gamers.

How this product avoids the pitfall

The product page states that this is officially licensed PlayStation merchandise. It also specifies the USB power supply, dimensions and placement options.

Key benefit & advantages

USB cable included, suitable for wall mounting or placing on a shelf, and approximately 30 cm in size.

For other official merchandise, you can also look at the Minecraft lamp, LEGO Batman and LEGO Star Wars. With lamps, pay attention to the power supply and mounting; with building sets, check the age recommendation, small parts and building time.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying branded products online

How can I check whether a branded product is genuine?

Check the brand name, manufacturer details, EU responsible party and any licensing information. For official merchandise, the product page should state this clearly. Also check that the material, model name, size and product images match.

Are branded products always more expensive online?

Not always. The price depends on the material, design, licence, size and availability. So compare the price per use, care requirements and likely suitability. A cotton T-shirt that is worn regularly may be more practical than a cheaper model that fits less well with your wardrobe.

What should I look for when returning clothing?

Check the returns policy in advance and try the garment on carefully, keeping the tags and packaging intact when required. Use the product’s specific size chart and measure your chest, waist or hips before ordering. This reduces the chance of choosing the wrong size and incurring unnecessary return costs.