Joybuy Insights

Buy liquorice: how to choose Dutch liquorice that suits your taste

Buying liquorice seems simple, until you have to choose between soft liquorice, salty liquorice, mint liquorice, sugar-free liquorice and a large liquorice mix. Packaging often emphasises flavour, tradition or a special addition. Yet those words don't always tell you about the texture, sugar content or ingredients that matter to you.

So pay close attention to the label. That way, you can avoid a bag of liquorice that's too sweet, too hard, unsuitable for your dietary needs or likely to dry out quickly.

Common pitfalls when buying liquorice

1. Confusing "sugar-free" with no sweeteners

Sugar-free liquorice typically contains sweeteners such as maltitol, erythritol or steviol glycosides. Some products also state that excessive consumption may have a laxative effect. So check not only the sugar content, but also the amount of polyols and any recommended warnings on the packaging.

2. Treating "soft" or "firm" as a fixed standard

There is no universal standard for soft liquorice or firm liquorice. A soft Italian liquorice can feel very different to a soft Dutch liquorice made with gelatine, starch or gum arabic. Look at the product description and ingredients. Gum arabic, for example, is often used for a firmer texture.

3. Buying special flavours without checking the ingredients

Liquorice with honey, mint liquorice and liquorice with eucalyptus each have a different flavour profile. However, the amount of the special ingredient can be limited. Klene Pure Liquorice with Real Honey contains 15.8% honey according to the product information, while Venco Honey Licorice lists 0.3% honey. So a honey reference on the front doesn't automatically mean honey is the main flavour.

Which specifications should you check?

Sugar, sweeteners and nutritional value

Compare the nutritional values per 100 grams. In the selected products, the sugar content ranges from 0 grams in various sugar-free varieties to 58 grams in Harlekijntjes Soft Sweet Licorice. Sugar-free liquorice isn't automatically low in calories: Klene Sugar-Free Mint Licorice contains 209 kcal per 100 grams according to the product information, and Oldtimers Sugar-Free Liquorice Rocks lists 0 grams of sugar.

Also look out for:

  • Polyols, such as maltitol: these can have a laxative effect if consumed in excess.
  • Ammonium chloride and salmiac salt: important if you're looking for a pronounced salty or tangy flavour.
  • Portion size: a 300-gram bag is practical for sharing, but also makes large portions easy.

Texture and ingredients

Soft liquorice is made using glucose or sugar syrup, starch and gelatine, among other ingredients. Harlekijntjes Soft Sweet Licorice, for example, contains gelatine and wheat flour. Italiano Soft Sweet Licorice Stick has an extra-soft texture and contains wheat flour.

If you're looking for a firmer liquorice, look for gum arabic or a product description that says "firm". Oldtimers Ship Buttons lists gum arabic and has a firm texture according to the product information. This product is also described as vegan, gelatine-free and gluten-free.

Allergens and dietary requirements

Always check the current packaging, especially when buying online. Look out for wheat, gluten, sulphites, gelatine and beeswax. Some products contain none of the 14 major EU allergens, while others list wheat or sulphites.

A notable example is Venco Droptoppers Crackling & Soft. The product information states it is gluten-free, but also lists wheat flour in the ingredients and gluten in the allergens. If the information is contradictory, it's wise to ask the packaging or the seller for clarification before ordering.

Recommended choices for each type of liquorice lover

Suitable for: Budget-conscious beginners
Harlekijntjes Soft Sweet Licorice - 300 g

Harlekijntjes Soft Sweet Licorice - 300 g

Why this fits the profile: The 300-gram bag is ideal for sharing at home or keeping for several days. The description mentions a soft, mild and sweet flavour.

How this product avoids the pitfall

The texture and nutritional values are clearly described: 58 grams of sugar and 330 kcal per 100 grams. So you know what you're buying rather than relying solely on "soft".

Key benefit & highlights

300 gram content; soft and sweet flavour; product information lists 4.8% liquorice root.

Suitable for: Shoppers seeking top quality
Oldtimers Ship Buttons Licorice - 235 g

Oldtimers Ship Buttons Licorice - 235 g

Why this fits the profile: Ideal for those who care about a short ingredients list, a firm bite and specific dietary requirements.

How this product avoids the pitfall

The product information explicitly states vegan, gelatine-free and gluten-free. Do check these properties again on the current packaging.

Key benefit & highlights

235 grams; 18.2 grams of fibre per 100 grams; gum arabic and liquorice root extract.

Suitable for: Specific use & heavy users
Klene Sugar-Free Mint Licorice - 100 g

Klene Sugar-Free Mint Licorice - 100 g

Why this fits the profile: A compact choice for on the go or at the office, with a firm texture, mild liquorice flavour and mint aroma.

How this product avoids the pitfall

The label states 0 grams of sugar per 100 grams and at the same time warns against excessive consumption. So "sugar-free" isn't the only criterion.

Key benefit & highlights

100 grams; 209 kcal per 100 grams; resealable bag; none of the 14 major EU allergens listed.

Suitable for: Lovers of flavour variety
Venco Droptoppers Crackling & Soft - 215 g

Venco Droptoppers Crackling & Soft - 215 g

Why this fits the profile: The combination of crunchy and soft varieties works for anyone who doesn't want a single fixed texture.

How this product avoids the pitfall

The product description mentions the texture mix and the sugar content of 64 grams per 100 grams. So you can better judge the sweetness in advance.

Key benefit & highlights

215 grams; combination of crunchy and soft liquorice; natural liquorice root extract listed.

Looking for more options?

We've put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Other flavour directions to compare

  • Sweet liquorice: Harlekijntjes, Italiano and various honey varieties suit those who want little salmiac and a soft flavour.
  • Salty liquorice: Look for ammonium chloride and salmiac salt in the ingredients list. Klene Small Pocket Money Liquorice combines sweet and salty liquorice in one bag.
  • Mint liquorice: Klene Mint Licorice is a firm liquorice with a mild sweet flavour and natural aroma.
  • Liquorice with eucalyptus: Klene Sugar-Free Liquorice with Eucalyptus Flavor contains sweeteners and eucalyptus aroma. The product description mentions no sugar; also check the polyols.
  • Italian liquorice: Italiano Soft Sweet Licorice Stick has a soft texture, a full liquorice flavour and 52 grams of sugar per 100 grams.
  • Liquorice mix: A mix is handy if several people have different preferences, but compare allergens and sugar content per product beforehand.

Frequently asked questions about buying liquorice

Where can I buy Dutch liquorice online?

You can buy Dutch liquorice online by first filtering by brand, flavour, texture, weight and dietary requirements. Then check the full ingredients list and allergen information on the product page or packaging.

Which liquorice is suitable if I want to avoid sugar?

Look for products with 0 grams of sugar per 100 grams, such as various Klene and Oldtimers varieties. However, pay attention to the sweeteners and polyols used. "Sugar-free" says nothing about an unlimited portion.

How should I store liquorice after purchase?

Store liquorice in a cool, dry place, away from direct sunlight, heat and moisture. Seal an opened bag tightly. A resealable packet helps maintain the texture for longer, but always check the best-before information on the packaging.