Joybuy Insights

Buy liquorice: how to choose Dutch liquorice that suits your taste

Buying liquorice seems simple, until you have to choose between sweet liquorice, salty liquorice, soft liquorice, mint liquorice and sugar-free varieties. Packaging often emphasises flavour, tradition or a standout recipe. Yet it’s the ingredients list, allergen information, nutritional values and texture that really tell you whether a bag of liquorice is right for you.

As a Joybuy Product Recommendation Officer, I filter the most important product information so you can compare with confidence and order liquorice online without unnecessary missteps.

Common pitfalls when buying liquorice

1. Confusing “sugar-free” with calorie-free or carbohydrate-free

Sugar-free liquorice usually contains sweeteners such as maltitol, erythritol or steviol glycosides. That doesn’t mean the product is free of carbohydrates. For example, Klene Sugarfree Liquorice Hearts contains 0 grams of sugar per 100 grams, but still has 59 grams of carbohydrates, of which 57 grams are polyols.

On several products, the packaging also states that excessive consumption may have a laxative effect. So don’t just look at the word sugar-free — check the sweeteners used and the recommended serving size too.

2. “Dutch” says nothing about the composition

Dutch liquorice, Klene liquorice, Venco liquorice and Oldtimers liquorice can all differ in firmness, sweetness, salt content and ingredients. A product made in the Netherlands is not automatically gluten-free, vegan or suitable for vegetarians.

Venco Droptoppers Crackling & Soft is described as gluten-free in the product information, while the listed ingredients include wheat flour. If you have an allergy, always check the actual packaging and contact the manufacturer if the information is contradictory.

3. A flavour name sometimes hides the texture

“Sweet liquorice” can be soft, firm or chewy. Honey liquorice may have a distinct honey flavour, but can also just taste sweet. Mint liquorice can be mild or have a pronounced fresh kick. So look for terms like soft, firm, chewy and read the product description.

Key points to compare

Ingredients and allergens

First, check the ingredients that matter to you:

  • Gluten: wheat flour and other gluten-containing grains are listed as allergens.
  • Gelatine: many soft liquorice products contain gelatine and are therefore not vegan.
  • Honey: honey liquorice is not vegan, even if it contains no gelatine.
  • Sweeteners: maltitol and other polyols can have a laxative effect if consumed in excess.
  • Liquorice and ammonium chloride: these ingredients help determine the characteristic flavour and intensity.

A product free from the 14 major EU allergens is not the same as a vegan product. For instance, Klene Sugarfree Mint Licorice is listed as containing none of these allergens, but it does contain gelatine and beeswax.

Flavour profile and texture

Choose based on when you’ll be eating it and your personal preference:

  • Soft liquorice: ideal if you’re looking for easy-to-chew sweets.
  • Firm liquorice: suits those who want to chew on a piece for longer.
  • Sweet liquorice: often mild and accessible for families.
  • Salty liquorice: typically contains ammonium chloride and has a stronger flavour.
  • Mint liquorice: combines liquorice with a fresh mint or eucalyptus-like taste.
  • Honey liquorice: recognisable by honey in the ingredients list, but the amount can vary significantly.

Packaging and storage

Pay attention to the net weight and the closure. A 300-gram bag is handy for sharing, while a resealable bag of 90 to 110 grams is better for eating on the go. Store liquorice according to the packaging: cool, dry and away from direct sunlight. Seal the bag well after opening to prevent drying out and loss of quality.

Recommended choices by buyer type

Suitable for: Budget-conscious beginners
Harlekijntjes Soft Sweet Licorice - 300 g

Harlekijntjes Soft Sweet Licorice - 300 g

Why this suits the profile: A large pack of soft, sweet liquorice for households looking for a mild flavour to share.

How this product avoids the pitfall

The product information clearly states it’s a soft and sweet variety. The ingredients list mentions wheat flour and gelatine, so you can check in advance whether it’s suitable.

Key benefit & highlights

300 grams content, soft texture and 58 grams of sugar per 100 grams according to the product data.

Suitable for: Shoppers seeking top quality
Klepper & Klepper Licorice Laurel - 200 g

Klepper & Klepper Licorice Laurel - 200 g

Why this suits the profile: For those who value a quick allergen check and a neat 200-gram pack when buying liquorice.

How this product avoids the pitfall

The product information states it contains none of the 14 major EU allergens. Always check the label on the packaging before purchase, though.

Key benefit & highlights

200 grams content and a stated absence of the 14 major EU allergens.

Suitable for: Specific use & frequent consumers
Klene Sugarfree Liquorice Hearts - 110 g

Klene Sugarfree Liquorice Hearts - 110 g

Why this suits the profile: A resealable bag for those who regularly take small portions with them or store them.

How this product avoids the pitfall

The bag is sugar-free, but the product information lists 57 grams of polyols per 100 grams. This shows why it’s important to look beyond the front of the pack.

Key benefit & highlights

110 grams content, 0 grams of sugar per 100 grams and a resealable pack.

Suitable for: Vegan and gluten-free shoppers
Oldtimers Ship Buttons Licorice - 235 g

Oldtimers Ship Buttons Licorice - 235 g

Why this suits the profile: For those looking for liquorice that is vegan, gelatine-free and gluten-free according to the product information.

How this product avoids the pitfall

The stated composition uses gum arabic instead of gelatine and lists no wheat ingredient. If you have allergies, check the actual packaging.

Key benefit & highlights

235 grams content, vegan and gluten-free according to the product data, with gum arabic and natural colourings and flavourings.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently asked questions about ordering liquorice online

Which liquorice is suitable for someone who doesn’t want to eat sugar?

Look for sugar-free liquorice with sweeteners, then check the nutritional information table. Products with maltitol or other polyols may still contain a lot of carbohydrates. Also bear in mind the warning that excessive consumption may have a laxative effect.

Is all Dutch liquorice gluten-free or vegan?

No. Many soft liquorice products contain wheat flour and gelatine. Look specifically for a product labelled gluten-free or vegan and check the ingredients list. If you have an allergy, the actual packaging is what counts.

How long does liquorice keep after opening?

The best-before date is on the packaging. After opening, the quality stays better if you seal the bag well and store the liquorice cool, dry and away from direct sunlight. Watch out for changes in smell, colour, texture or a damaged pack.