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If you want to buy biscuits and snacks online, you’ll soon find a huge range of Japanese snacks, international biscuits and sweet treats. That’s handy, but product photos and eye-catching flavour names don’t always tell the whole story. A pack may be small, a product may contain specific allergens, or a snack may be less appealing after exposure to heat.
Use this practical guide to check the information that really matters first. Then you can make a more informed choice, whether you’re looking for chocolate biscuits, Oreo biscuits, Japanese treats or biscuits to enjoy with your coffee.
A product photo can make a pack look generous, even when the net weight is limited. So check both the weight and the number of pieces. For example, Nestlé KitKat Strawberry Short Cake contains 104.4 grams across 9 pieces. That makes it easy to share, but perhaps not the obvious choice if you’re stocking up for a large group.
When ordering snacks, it’s also useful to compare the price per 100 grams. That way, you can avoid paying more for a small pack with an unusual flavour than for a larger one.
“Strawberry”, “birthday cake” or “matcha” mainly describes the flavour. Always check the ingredients list. KitKat Strawberry Short Cake, for example, lists milk, wheat and soya among its ingredients. According to the product information, glico Pocky Strawberry contains wheat, barley, milk and soya, among other ingredients.
For anyone with an allergy or intolerance, the product page is only a first check. Check the label on the pack you receive before eating the product, too. Recipes and packaging can change.
Chocolate and soft cake products react to heat and moisture. According to the product information, KitKat Strawberry Short Cake should be stored in a cool, dry place below 28°C. Pocky Strawberry should be stored below 27°C and out of direct sunlight.
A product delivered in warm weather may therefore look different or feel softer. That doesn’t automatically mean it’s unsafe, but the texture may have changed. So check the storage advice, use-by information and condition of the packaging.
In the EU, the main allergens must be clearly listed. Look out in particular for:
A short ingredients list doesn’t mean a product is suitable for every diet. Check for warnings such as “may contain traces of”. If you’re unsure, it’s better to choose a product with clearly available allergen information.
Individually wrapped products are handy for everyday snacking. The 55-gram Pocky Strawberry is a small pack, suitable for one snack break or for sharing. The 97-gram Oreo Birthday Cake Flavored Cookies contains a chocolate biscuit with a cake-like filling and, according to the product information, is ready to eat straight from the pack.
For guests or a coffee break, a larger pack may make more sense. Royal Ballet Wonderful Copenhagen Danish Butter Cookies contains 150 grams and is a good size for a plate of biscuits to enjoy with coffee. When comparing products, look at the net weight, not just the number of biscuits.
Check whether the product can be stored at room temperature, needs to be refrigerated or requires frozen transport. Not everything in the sweet snacks category is a biscuit. Japanese cakes, bread products and croissants may need different handling.
Also check the country of origin and the responsible business. This information helps you understand more about the product, but doesn’t tell you anything about its taste or quality on its own. Use the product specifications as a guide and check the packaging when your order arrives.
Why it suits this shopper: A familiar biscuit shape with an unusual cake-like flavour. At 97 grams, the pack is a manageable size for a first order or a small snack break.
The net weight and ingredients are clearly listed. You can check the flavour, weight and allergens before you order.
97 grams; ready to eat; contains a chocolate biscuit with a cake-like filling.
Why it suits this shopper: These Danish butter biscuits are ideal for coffee, having guests over or putting together a gift hamper of European treats.
The ingredients, nutritional information and storage instructions are listed with the product. You can see in advance that butter makes up 26% of the ingredients.
150 grams; 26% butter according to the product information; great with coffee or tea.
Why it suits this shopper: A compact Japanese snack for a day out, a party or a small tasting session with several flavours.
The pack contains 55 grams and can be opened in portions. The advice to store it below 27°C helps you account for its heat-sensitive coating.
55 grams; strawberry flavour; crunchy biscuit sticks with a coating.
We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety requirements.
It depends on what you like. Bastogne biscuits combine cinnamon with caramelised sugar. Danish butter biscuits are a good option if you prefer a milder, buttery flavour. Always check the packaging for allergen and storage information.
Check the ingredients, allergens, net weight and storage instructions. For Japanese snacks such as Pocky or KitKat, look out for milk, soya and wheat, too. If you’re unsure about an allergy, it’s a good idea to check the physical label before eating the product.
Follow the instructions on the packaging. These usually say to store products in a cool, dry place out of direct sunlight. Seal the pack securely after opening. Soft products such as Japanese cakes may have additional instructions, such as keeping them refrigerated. Always follow the information on the product label.
