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If you want to buy Asian cakes and snacks, you will quickly find plenty of choice online: Japanese snacks, Chinese cakes, baumkuchen, biscuits and soft cakes in a range of pack sizes. However, attractive packaging does not tell you everything about the taste, portion size or whether a product is suitable for your needs. Different features matter when you are choosing snacks for home, on the go, at the office or with tea.
This practical buying guide helps you compare products based on clearly verifiable points and avoid making a purchase that does not meet your requirements.
Terms such as “European cake”, “soft cake” or “premium” do not automatically describe the texture or ingredients. So always check the ingredients list, net weight and nutritional information. For example, a 96-gram cake may be intended as one substantial snack or to share, while individually wrapped baumkuchen portions are more convenient for enjoying at different times.
A product with an Asian or Japanese appearance is not automatically halal. The Taiyo products include halal in their product names, but always check the packaging and certification logo shown at the time of purchase. Also look out for ingredients such as gelatine, flavourings and fats. The ingredients may vary between different flavours.
Individually wrapped snacks are convenient when you are out and about, but a long shelf life is no reason to ignore the storage instructions. Store long-life cakes in a dry place at room temperature when the label states this. A frozen product such as ma lai cake, however, must be stored at -18 °C or below and prepared before consumption. According to the product information, a defrosted frozen product must not be refrozen.
First decide what you need the snack for:
Taiyo baumkuchen, for example, is available in packs of 60 grams × 12. This makes it easy to share out. Taiyo chocolate baumkuchen comes as 52 grams × 12. Master Kong cakes and Quduoduo biscuits are packaged as 96-gram products.
Always read the allergen information, particularly for snacks containing several ingredients. The products mentioned contain, among others, the following allergens:
According to the product information, the Taiyo baumkuchen varieties contain egg, wheat, milk and soya. Master Kong chocolate cake contains wheat and dairy. Tokimeki Tiger Cake Cheese Flavor lists wheat, egg and milk, and may contain traces of soya and nuts.
If you are looking for cheese biscuits or a cake made with milk powder, do not rely solely on the flavour name. “Cheese flavour” does not mean that the product is free from other milk ingredients or soya emulsifiers.
Distinguish between three types of product:
TCT Frozen Brown Sugar Ma Lai Cake is an example of a frozen Chinese cake. According to the product information, this product is not ready to eat and must be heated or prepared according to the instructions on the packaging. This makes it less suitable as an impromptu snack when you are out and about, but a good choice for enjoying at home.
The following choices are linked to the intended use, packaging and product specifications. Taste is a personal matter, so use the ingredients and label as your starting point.
Why it suits this profile: The plain variety is an easy introduction to baumkuchen and contains twelve 60-gram portions.
The portion size and allergens are clearly stated in the product information. Halal is included in the product name; check the current packaging for certification details.
Twelve individual portions; plain baumkuchen flavour; per 100 grams: 187 kcal and 20.7 grams of sugar.
Why it suits this profile: The chocolate variety combines a small portion with cocoa and semi-sweet chocolate for anyone looking for more flavour variety.
The pack contains twelve smaller portions. The product information also lists allergens and possible processing of almonds and bananas in the factory.
Chocolate flavour; twelve 52-gram portions; per 100 grams: 186.5 kcal and 20.4 grams of sugar.
Why it suits this profile: This soft cake is ready to eat and, according to the product information, is suitable for home, the office, breakfast or eating on the go.
The usage information states that the cake can be eaten straight from the pack. However, check the best-before date and allergens on the current label.
96 grams per pack; ready to eat; store in a dry place at room temperature according to the product information.
Why it suits this profile: The Chinese ma lai cake is intended to be prepared and enjoyed at home, while its 200-gram size makes it suitable for sharing.
The product information clearly states that this is a frozen product and that cooking or heating is required. This makes the preparation requirements clear.
200 grams; suitable for sharing; storage instructions of -18 °C or below; contains wheat.
We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
Online, you will find a wide range of Japanese snacks, Chinese cakes, baumkuchen, honey cake and chocolate cake. Before ordering, compare the portion size, storage conditions, ingredients and allergens in particular. This will help you determine whether a product is suitable for eating on the go, at the office or with tea.
Shelf life varies from product to product and is stated on the packaging. Individual wrapping can make portions easier to take with you, but it does not automatically extend the shelf life after opening. Store snacks according to the label and do not use a pack if it is damaged.
No. Halal status says nothing about allergies, sugar content or the presence of milk, egg, wheat or soya. So check both the halal claim and the complete allergen information. For Taiyo baumkuchen, halal is included in the product name, while the product information lists egg, wheat, milk and soya, among other ingredients.
