Households with a regular breakfast routine
You often eat the same granola or cruesli on weekdays. In that case, the main thing to consider is whether you’ll use all the contents of a large pack before its best-before date.
Who is a bulk pack suitable for?
Label-conscious breakfast eaters
You compare fibre, sugars and ingredients before choosing a flavour. If you’re buying a multipack, check the label for the exact variety too.
Households comparing supermarket options
You’re open to granola from different brands or shops. Compare the pack size and ingredients rather than assuming that products in the same category are interchangeable.
What should you look for when choosing?
First work out how much granola your household usually eats, then compare the labels of varieties that suit your needs.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Consumption and best-before date | Compare the pack size with how much you eat on weekdays and check the best-before date. | If the same granola is often on the breakfast table, you’ll want to finish a large pack without being left with leftovers. This is the main consideration for around 42% of consumers. |
| Nutrition information and ingredients | Check fibre and sugars per 100 g, the ingredients and the allergen information for the exact variety. | If you’re after a crunchy breakfast but also want to check what’s in it, don’t choose based on the flavour name alone. Around 33% of consumers prioritise checking the label. |
| Pack size and choice of flavour | Compare the contents of different packs and consider whether you’ll want to eat the same flavour often enough. | If you like to alternate between breakfast cereals, a smaller pack may suit your routine better. This flexibility matters most to around 25% of consumers. |
Common mistakes
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Choosing the biggest bag without considering how much you eat
If you stick to the same breakfast flavour, a bulk pack may suit you. That’s less likely to be the case if you often like to switch things up.
Choose a pack size that matches how much you eat on weekdays, and check the best-before date and storage instructions.
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Assuming ‘no added sugars’ means ‘sugar-free’
A product with this claim may still contain naturally occurring sugars. Joybuy, for example, says this about Quaker Cruesli Zero Sugar Chocolate.
As well as checking the claim on the front of the pack, look at ‘of which sugars’ in the nutrition table per 100 g.
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Going by the product name alone
Ingredients and nutritional values can vary between granola varieties. The name doesn’t tell you everything that’s on the label.
Compare fibre, sugars and ingredients on the packs you’re considering, using the same basis of per 100 g each time.
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Assuming you know the allergens from the type of product
Recipes vary. For its Classic Crunchy variety, Zonnatura lists wheat, gluten and soya, and warns that it may contain nuts, milk and sesame seeds.
If you have an allergy or intolerance, check the allergen information on the current pack of the exact variety.
Brands to consider
Cruesli (Quaker)
Crunchy muesli in a range of flavours and pack sizes.
- Albert Heijn lists Cruesli packs including 800 g and 850 g sizes.
- Ingredients and nutritional values vary by flavour, so check the label of the variety you choose.
Jumbo
Own-brand granola, including 500 g varieties.
- The Oats, Seeds and Berries and Nuts, Seeds and Grains varieties offer different flavour profiles.
- Don’t assume the recipe or allergen information is the same as for cruesli or other granola.
Albert Heijn
A supermarket range that includes a selection of Quaker Cruesli pack sizes.
- A choice of flavours and pack sizes makes it easy to compare options in one shop.
- Check the current packaging and ingredients for each product.
Golden Bridge (ALDI)
According to ALDI, 500 g granola is available in nut and seed or red fruit varieties.
- A standard pack size to compare with a bulk pack.
- Check the nutrition information and allergens on the pack of the variety you choose.
Zonnatura
According to Zonnatura, Classic Crunchy is a granola variety containing ingredients such as spelt and oat flakes and chicory root fibre.
- The manufacturer provides the ingredients and nutrition information for this specific variety.
- Zonnatura lists wheat, gluten and soya, and warns that the product may contain nuts, milk and sesame seeds.
Lidl
Granola varieties include Super Berry and Super Nutty.
- Lidl lists these varieties as products available to buy in store.
- Check the label in store for the variety you want to choose.
Granola multipacks on Joybuy
Each of these granola multipacks contains six 350 g packs. They’re suitable for households that regularly eat the same variety for breakfast. Before choosing, check the ingredients and nutrition information on the exact pack too.
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Holie's Granola Nuts & Seeds, 6 x 350 g
For households that regularly have this variety for breakfast and want to use several packs at once.
The product name specifies six 350 g packs. Check the pack size and, if you have allergies, the current ingredients and allergen information.
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Holie's Granola Protein Crunch, 6 x 350 g
For households that often choose this flavour on weekdays and can get through a multipack.
The product name specifies six 350 g packs. Check the label for the nutrition values and allergens of this exact variety.
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Holie's Granola Protein Almond Speculaas, 6 x 350 g
For households that want to enjoy the Almond Speculaas variety regularly for breakfast.
The product name specifies six 350 g packs. Check the nutrition values and allergens on the label for this variety.
Frequently asked questions
When is a bulk pack right for weekday breakfasts?
A bulk pack is a good fit if your household eats the chosen granola regularly and can use it before its best-before date. Also consider whether you’ll want to keep eating the same flavour throughout that time.
Is granola with no added sugars also sugar-free?
No, it may contain naturally occurring sugars. For Quaker Cruesli Zero Sugar Chocolate, Joybuy mentions both points, so check the ‘of which sugars’ figure per 100 g on the label too.
How do I compare the fibre content of different granola varieties?
Compare the fibre figures per 100 g on the labels of the exact varieties. Also consider the ingredients and the portion you usually eat, rather than judging the whole product on the basis of one figure.
What should I check if I have an allergy or intolerance?
Check the allergen information on the current pack of the exact variety, including warnings about possible traces. For example, Zonnatura lists wheat, gluten and soya for Classic Crunchy, and warns that it may contain nuts, milk and sesame seeds.
How should I store an opened pack?
Follow the storage instructions on the pack and seal it well after use. For Quaker Cruesli Chocolate, Joybuy recommends storing the product in a cool, dry place and keeping the pack closed after opening.