Choose regular muesli if you’re looking for a grain-based breakfast, or crunchy muesli or Cruesli if texture and flavour come first. Then check whether your household will get through the pack, and compare the ingredients and nutritional information per 100 g. If you’re sharing breakfast, check the allergens in your chosen variety too.
If several people eat muesli on a Sunday, a large pack can be practical. Just consider whether everyone will still want the same variety at future breakfasts, and whether you can store it properly once opened.
If you want to choose based on sugar, fibre or key ingredients, compare the nutritional information per 100 g for similar products. The Netherlands Nutrition Centre recommends using the label for this, rather than relying on the wording on the front of the pack.
A chocolate, nut or fruit variety needs to suit everyone who’ll be eating it. Check the ingredients and, where relevant, the allergen information and any warnings about possible traces on the current packaging.
First decide whether you want to share regular muesli or a crunchy variety. Then consider how much you’ll use, along with the nutritional information and ingredients for that specific variety.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Getting through a large pack | Check the net weight and storage instructions, and consider how many breakfasts you’ll get from the pack. | If we only have breakfast together on Sundays, I don’t want an opened pack sitting around for too long. Getting through the whole pack is the top priority for around 36% of consumers. |
| Nutritional information | Compare sugar and fibre per 100 g, and read the ingredients lists of similar varieties. | I want to know what’s in the muesli we usually eat, including when a variety contains fruit or chocolate. This kind of comparison is the main concern for around 29% of consumers. |
| Flavour and texture | Check whether it’s regular muesli, crunchy muesli, Cruesli or granola, and which flavour you’re choosing. | For a special Sunday breakfast, I want a crunchy flavour that everyone else will enjoy too. Around 21% of consumers put flavour choice first. |
| Allergens and ingredients | Read the current ingredients and allergen information, including any warnings about possible traces. | If someone at the table needs to avoid certain ingredients, I want to check the pack before breakfast. For around 14% of consumers, checking the ingredients is the main concern. |
A pack for several breakfasts is only practical if your household will keep eating that variety. Once opened, moisture can also affect its quality.
Choose a pack size that suits how much you use, and follow the storage instructions on the packaging.
The recipe for crunchy muesli or Cruesli may differ from that of regular muesli. For example, the Quaker Cruesli Chocolate variety reviewed lists sugar, glucose syrup and chocolate as ingredients.
Decide which type of product you’re looking for, then compare the nutritional information per 100 g for the varieties you’re considering.
A claim such as ‘no added sugar’ doesn’t tell you how much total sugar a product contains. Sugar can also occur naturally in ingredients such as fruit.
Read both the ingredients list and the ‘of which sugars’ figure per 100 g.
Ingredients and allergens vary between varieties. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked foods must appear on the label.
Check the current packaging before you buy, and check it again when it arrives if someone at the table needs to avoid an allergen.
Jumbo offers regular and crunchy muesli in packs of around 1 kg.
Albert Heijn stocks regular, wholegrain and crunchy muesli, including 1 kg packs.
Quaker Cruesli focuses on crunchy breakfast cereals in bold flavours.
The ALDI range includes regular wholegrain muesli and crunchy muesli, including 1 kg packs.
Lidl’s range includes crunchy muesli, fruit muesli and granola.
These multipacks are options if you regularly share a crunchy breakfast cereal. The two mueslis and the granola are different types of product, so choose one your household will want to eat beyond Sunday breakfast too.
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For households that want to enjoy a crunchy chocolate variety at several breakfasts.
The pack contains six 400 g bags. Before buying, check the current label for ingredients and allergens, and store the bags as instructed on the packaging.
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For households that want to share a crunchy nut variety and get through several bags.
The pack contains six 400 g bags. If you have dietary requirements or allergies, check the current label, especially the information about nuts and grains. Compare nutritional values using the packaging you receive.
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For anyone specifically looking for granola with almond and speculaas flavour, rather than a product with the same ingredients as regular muesli.
The pack contains six 350 g bags. Before choosing this variety for everyone at the table, check the current label for ingredients, allergens and nutritional values.
Compare sugar, fibre, fat and salt per 100 g, ideally between products of the same type. The Netherlands Nutrition Centre says labels can help you compare breakfast cereals for sugar and fibre, among other things; portion sizes alone don’t provide a like-for-like comparison.
No, this claim doesn’t mean the total amount of sugar is zero. Check the ingredients and the ‘of which sugars’ figure per 100 g on the label; ingredients such as fruit can also contain naturally occurring sugars.
Check the ingredients and allergen information on the current packaging, including any warnings about possible traces. The Netherlands Food and Consumer Product Safety Authority states that allergen information for prepacked foods must appear on the label. Check again when the product arrives if the information is important to someone at the table.
Follow the storage instructions for the specific product. The muesli described by Jumbo should be stored in a cool, dry place and sealed properly after opening—something to bear in mind if you’re using a pack over several breakfasts.
