Choose white rolls if you want a neutral base for a range of fillings. If wholemeal matters more for your menu, look specifically for wholemeal and compare the fibre content per 100 g. Guests who need to eat gluten-free require a suitable product, as well as separate preparation and presentation. Don’t treat ‘medium sliced’ as a standard specification for rolls: choose them by type and preparation method, then slice them yourself before serving if needed.
If you want to fill the rolls just before eating or serve them in smaller pieces, white rolls are a neutral option. Choose between fresh rolls and bake-at-home rolls to suit your plans: Albert Heijn states that its fresh white roll is available in store only.
If you want to offer a wholemeal option alongside white rolls, look beyond the word ‘multigrain’. Compare the ingredients and fibre per 100 g; Albert Heijn describes its wholemeal roll as being made with 100% wholemeal flour.
There’s more to consider than just the product when catering for a guest who needs to eat gluten-free. The Netherlands Nutrition Centre points out that even a small amount of gluten can cause symptoms in people with coeliac disease. Keep regular rolls and crumbs away from the gluten-free product.
First, decide whether you want to serve the rolls straight away or bake them first. Then consider which types of bread and allergens are suitable for your guests, and how many rolls you’ll need.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| A base for different fillings | Choose between fresh and bake-at-home rolls, and decide whether to serve them whole or sliced. | If I’m putting out a range of fillings, I want rolls I can portion as needed. This flexibility is a priority for around 40% of consumers. |
| Wholemeal and fibre | If you’re looking for wholemeal, check that it’s stated explicitly; compare fibre per 100 g. | I want to offer a clearly identifiable wholemeal option alongside white bread. This is the most important consideration for around 30% of consumers. |
| Serving gluten-free food | Check the allergen information and keep utensils and crumbs separate. | When a guest needs to eat gluten-free, I want to prevent regular rolls coming into contact with their roll. This is the highest priority for around 20% of consumers. |
| Quantity and preparation | Compare the number of rolls in each pack and follow the oven instructions for bake-at-home rolls. | When I’m shopping for a group, I want to know how many rolls I can prepare and when I’ll need oven space. This matters most to around 10% of consumers. |
‘Multigrain’ doesn’t necessarily mean the flour is wholemeal. If wholemeal is a requirement, you could end up choosing a different roll from the one you intended.
Look for an explicit wholemeal description and compare fibre using the same unit. Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour and contains 7,1 g of fibre per 100 g.
Preparation instructions vary by product. Albert Heijn recommends baking its organic multigrain rolls for 8–10 minutes at 220 °C and its gluten-free white version for 6–7 minutes at 180 °C.
Read the instructions on every pack and plan your oven space before you intend to serve several types at once.
A gluten-free product can still come into contact with crumbs from regular bread during preparation or at the buffet. According to the Netherlands Nutrition Centre, even a small amount of gluten can cause symptoms in people with coeliac disease.
Use clean, separate utensils and present the gluten-free rolls separately, making sure they’re easy to identify.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. You can’t tell whether a product contains it from the type of bread or from the fact that a roll is organic.
If it matters to your choice, check the ingredients for iodised salt or baker’s salt. For unpackaged rolls, ask the shop about the ingredients.
Albert Heijn provides product information for fresh white and wholemeal rolls, as well as organic multigrain and gluten-free bake-at-home options.
At PLUS, you can compare white and multigrain bake-at-home rolls.
Dirk lists white, multigrain and rustic white bake-at-home rolls in packs of four.
ALDI lists a single white roll as an in-store bakery item.
Lidl lists white rolls in its range.
These white rolls are a good fit for a buffet where you want a base for a range of fillings. The pack contains four rolls; decide whether you’d like to serve them whole or slice them before serving.
Image unavailable
A white roll to serve with a range of fillings; the pack contains 4 pieces. If you’d like to serve smaller portions, check whether the rolls are suitable for slicing. Check the packaging for preparation instructions and, if you have allergies, for ingredient and allergen information.
For pre-packed rolls, check the label: according to the Netherlands Food and Consumer Product Safety Authority, allergen information must be provided. For unpackaged bakery rolls, ask a member of staff for this information before choosing, especially if you’re buying for someone with an allergy.
Prepare and present them separately, using clean utensils and keeping them away from crumbs from regular rolls. The Netherlands Nutrition Centre points out that even a small amount of gluten can cause symptoms in people with coeliac disease, so a gluten-free product needs careful handling when it’s served too.
First, follow the storage instructions on the packaging for your product. As a general guideline, the Netherlands Nutrition Centre recommends keeping an opened bake-at-home bread product in the fridge for 2–4 days or in the freezer for 1–3 months; check whether the product instructions differ.
No, you can’t tell from the ‘organic’ label. Albert Heijn’s organic multigrain rolls list iodised salt among the ingredients, so check the label of the variety you’re buying.
