Shoppers comparing packs
You regularly buy toast, or shop for several people, and want to know how much toast a pack contains. Pay attention to the shape too: mini crackers, crunchy wheat toast and Melba toast aren’t necessarily interchangeable.
Who is this comparison for?
Shoppers with an online grocery basket
You want to have toast delivered with your other groceries. In that case, the ordering terms and delivery options for your address are part of the decision.
Shoppers checking ingredients
You have a specific reason for checking ingredients or allergens, and don’t want to rely on the product name alone. Check the current packaging: the AH Melba toast we looked at lists wheat, soya and barley, among other ingredients.
What should you look for when choosing?
First decide which type of toast you want and whether you’d like it delivered. Then compare the pack and check any ingredients that matter to you.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack and shape | Check the pack weight and compare only types of toast that are equivalent for how you plan to use them. | If I use toast regularly, I want to know how much is in a pack without switching to a different product shape. Around 42% of consumers put this consideration first. |
| Ordering online | Check the delivery options for your address and whether the product can be added to your online basket. | I want my toast delivered with my regular groceries, rather than going to the shop just for this one product. For around 33% of consumers, this way of ordering is the deciding factor. |
| Ingredients and use | Read the current ingredients and allergen information, and check whether the shape of the toast suits the topping you want to use. | The ingredients and shape of the toast need to suit my requirements. This is the top priority for around 25% of consumers. |
Common mistakes
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Assuming different types of toast are the same product
Mini crackers, crunchy wheat toast and Melba toast differ in shape and packaging. An alternative is only suitable if it works for how you plan to eat or top the toast.
Choose the type of product you want first, then compare packs of that type.
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Assuming an in-store product can be delivered
The ALDI and Lidl product pages we looked at direct shoppers to buy this toast in store. That doesn’t automatically make it available as part of an online grocery order.
Before you put your basket together, check whether the product you’ve chosen can be ordered online for your address.
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Relying on the product name for ingredient information
The name Melba toast doesn’t tell you which allergens are listed on a particular pack. Nor can you tell from the type of toast whether it contains iodised salt.
Read the current ingredients and allergen information on the packaging, especially if it affects your choice.
Brands and supermarket own-label options
Albert Heijn
Supermarket own-label option for shoppers who want to add Melba toast to an online grocery order.
- AH Melba toast naturel is listed as a 240 g pack containing individually wrapped portions.
- Check the current ingredient information and delivery terms before ordering.
Jumbo
Online supermarket with a range of products in its savoury toast category.
- The range we looked at includes toast, Melba toast and mini crackers.
- These product types aren’t always interchangeable. Also check delivery options for your postcode.
ALDI
An in-store option if you can collect your toast yourself.
- The products we looked at include Van Vlegelaar Krokante Tarwe Toast and Sun Snacks Melba Toast Naturel.
- The relevant ALDI pages direct shoppers to buy these products in store.
Lidl
An in-store option if you’re looking for Melba toast locally.
- The product page we looked at lists Melba toast in a 240 g pack.
- Lidl states that this product is only available in store; check stock at your local branch.
Bolletje
A brand to consider if crackers or crispbread would also suit your needs.
- Bolletje lists crackers and crispbread among its products.
- Bagel Crackers Sesam are crackers, not Melba toast. Bolletje says this product contains wheat, barley and sesame seeds.
Van der Meulen Melba Toast
A product range for shoppers looking specifically for Melba toast rather than crackers.
- Van der Meulen Melba Toast Naturel is included in the Albert Heijn and Jumbo ranges we looked at.
- Compare the pack and product shape with other Melba toast products before you choose.
Melba toast on Joybuy
These two Joybuy products are 100 g packs of Melba toast. When ordering, check which delivery options are available for your address and read the latest product information.
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Delverde Classic Melba Toast 100 g
An option to consider if you’re looking for the classic Melba toast shape. The pack contains 100 g. Check the current ingredients and allergen information, along with the delivery terms, before ordering.
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Conimex Delverde Melba Toast Round 100 g
An option to consider if you’re looking for round Melba toast. The pack contains 100 g. Check the current ingredients and allergen information, along with the delivery terms, before ordering.
Frequently asked questions
Can I have an ALDI or Lidl in-store product delivered with my groceries?
Don’t assume you can for the toast we looked at: the relevant product pages direct shoppers to buy it in store. If you need delivery, check whether the specific product is available in your online basket.
Can mini crackers replace Melba toast?
Only if the different shape suits how you plan to use them. Mini crackers and Melba toast are different products, so check the shape and packaging before choosing one as an alternative.
Should I check the allergens on the packaging of toast ordered online?
Yes. Check the packaging when your order arrives if allergens matter to your choice. The Netherlands Food and Consumer Product Safety Authority says allergens in prepacked foods must be clearly listed on the label; product information can also change.
Does toast automatically contain iodised salt?
No. Don’t assume it does based on the product name or type of toast. If it matters to your choice, check the ingredients list for an explicit mention of iodised salt.
How should I store opened toast?
Keep opened toast dry and in a well-sealed container. Albert Heijn recommends storing its Melba toast in a sealed tin; Haust advises protecting toast from moisture and heat.