Who is this choice for?

If you often have rolls for lunch

If you regularly have lunch at home, you’ll want to know how many rolls come in a pack and whether you’ll use them all.

If you want to compare wholemeal flour and fibre

If you regularly have rolls for lunch, check the ingredients and nutritional information rather than relying on terms such as ‘multigrain’.

If you plan your lunches in advance

If you bake rolls at home or store them in portions, the preparation method, pack size and defrosting instructions are important.

What should you look for?

Individual in-store roll

Best for: a lunch when you want to pick up a roll from the shop that’s ready to eat, with no baking at home.

Trade-off: you’ll need to buy more rolls or store some yourself for your next lunch.

Pack of bake-at-home rolls

Best for: several planned lunches if you can bake them at home.

Trade-off: baking takes time, and you’ll need a plan for any rolls left over.

Frozen rolls

Best for: lunches you have at home less regularly, when you want to take out rolls in portions.

Trade-off: you’ll need freezer space and must follow the defrosting and preparation instructions.

What to consider What to look for Who it matters to
How many you’ll use Compare the number of rolls and the net weight for the same type of roll. If I often have lunch at home, I don’t want to buy a pack and have rolls left over. For around 33% of consumers, using all the rolls comes first.
Ingredients and fibre Check the proportion of wholemeal flour in the ingredients and the fibre per 100 g in the nutritional information. If I regularly have rolls for lunch, I want to know what’s in a multigrain or wholemeal roll. Around 27% of consumers give the ingredients the highest priority.
Preparation Check whether the roll is ready to eat or needs to be baked. If baking is required, follow the instructions on the pack. When I’m between tasks, I want to be able to have lunch without switching on the oven first. Convenience is the top priority for around 20% of consumers.
Storage Check the storage instructions and what the product label says you can do after defrosting. If my working-from-home days vary, I want to be able to store rolls for another lunch. For around 20% of consumers, that flexibility is their main concern.

Common mistakes

  • Comparing packs without checking what’s inside

    An individual roll, a pack of four bake-at-home rolls and a pack of frozen rolls differ in quantity, weight and preparation. So the packaging alone won’t tell you what best suits your lunch routine.

    First compare rolls of the same type, then check how many you’ll actually use from each pack.

  • Assuming multigrain means fully wholemeal

    The term ‘multigrain’ doesn’t tell you how much of the flour is wholemeal. For example, PLUS says its multigrain rolls contain 56% wholemeal wheat flour.

    Read the ingredients and compare the fibre per 100 g if this matters to your choice.

  • Buying a large pack without a storage plan

    Rolls left over can go stale. Jumbo also says that its brown frozen rolls must not be refrozen after defrosting.

    Choose a pack size that suits your lunch routine and follow the product’s storage and defrosting instructions.

  • Assuming every roll contains iodised salt

    You can’t tell from the product category alone whether a particular roll contains iodised salt.

    If this matters to you, check the ingredients list for the roll you want to buy.

Brands to compare

Albert Heijn

Albert Heijn offers individual in-store rolls, including a wholemeal option.

  • For its wholemeal roll, Albert Heijn lists 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • Check availability at your local shop when buying individual rolls.

Jumbo

Jumbo offers white, multiseed, sourdough and frozen rolls, among other varieties.

  • The brown frozen rolls are sold in packs of four.
  • According to the product instructions, these brown rolls must not be refrozen after defrosting.

PLUS

PLUS offers packs of white and multigrain rolls to bake at home.

  • For its multigrain variety, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • Follow the instructions on your chosen pack for oven or air fryer preparation.

Dirk

Dirk offers packs of white and rustic multigrain rolls.

  • Both varieties mentioned are sold in packs of four, with 300 g per pack.
  • White and rustic multigrain are different types, so compare their ingredients separately.

Aldi

Aldi offers an individual roll to buy in store.

  • Buying an individual roll lets you choose exactly how many you need for that lunch.
  • Other rolls in the De Afbakker range, such as petite rolls and Kaiser rolls, are not the same product as the individual roll.

Lidl

Lidl stocks an individual white wheat roll in store.

  • The product page says the roll is available individually.
  • Check availability at the shop where you do your food shopping.

Joybuy products

Related products will be available soon.

Frequently asked questions

How do I compare rolls for a budget-friendly work-from-home lunch?

First compare rolls of the same type and prepared in the same way, then look at the number of rolls and the weight. A pack is a good fit if you can use the rolls as part of your lunch routine or store them according to the instructions.

Is a multigrain roll always fully wholemeal?

No. ‘Multigrain’ doesn’t mean that all the flour is wholemeal. Check the ingredients: for example, PLUS says its multigrain rolls contain 56% wholemeal wheat flour.

How should I store an opened pack of bake-at-home rolls?

Follow the storage instructions on the pack. The Netherlands Nutrition Centre recommends keeping an opened bake-at-home roll in the fridge for 2 to 4 days or in the freezer for 1 to 3 months. For an unopened pack, follow the instructions for that specific product.

Does every roll contain iodised baker’s salt?

Don’t assume so. If iodised salt matters to your choice, check the ingredients for the specific product. The Netherlands Food and Consumer Product Safety Authority sets out conditions for using iodine through baker’s salt in bakery products, but that doesn’t tell you what any individual roll contains.

Can I cook bake-at-home rolls in an air fryer?

Yes, if the instructions for your chosen product say it can be prepared in an air fryer. PLUS says to cook its white and multigrain bake-at-home rolls for 4 minutes at 200 °C in a preheated air fryer. Don’t assume the same instructions apply to other rolls.