Which option is right for you?

Buying rolls for lunch today

You need one or a few rolls today and want to eat them without preparing them at home. See which individual rolls are available in the bakery section.

Planning ahead with an oven or air fryer

You’ll use several rolls at different times and don’t mind baking them at home. Check the number of rolls, the weight and the cooking instructions on the pack.

Checking the ingredients

You want to know whether a roll is genuinely wholemeal, how much fibre it contains per 100 g or which allergens it includes. Check the information for the exact variant you’re buying.

What should you look for when choosing?

First decide whether you want to eat the rolls straight away or bake them at home. If you want them pre-sliced, ask the shop: don’t assume that individually sold or packaged rolls come sliced as standard.

What to consider What to check when buying Who it matters to
Small quantity, ready to eat Check whether the shop has freshly baked individual rolls and how many you need. I want to pick up one or two rolls for lunch today without having to prepare anything at home. This immediate need would come first for around 50% of consumers.
Several occasions and baking at home Check the number of rolls, the total weight and the cooking instructions on the pack. If I’m planning rolls for several occasions, I want to use a pack and bake them at home. This would be the main consideration for around 30% of consumers.
Fibre, ingredients and allergens Read the ingredients and fibre per 100 g, and check the allergen information for the variant you’ve chosen. I want to know what’s in my roll and how much fibre it contains before I buy it. This would be the top priority for around 20% of consumers.

Common mistakes

  • Assuming rolls come pre-sliced

    The Netherlands Nutrition Centre classifies these rolls as small bread rolls. The individually sold and bake-at-home rolls described here aren’t listed as pre-sliced, so you could end up with a whole roll if you don’t check first.

    Ask the shop whether they can split a fresh roll for you. Don’t assume they can until they confirm it.

  • Assuming multigrain means wholemeal or gluten-free

    These terms don’t mean the same thing. PLUS says its multigrain rolls contain 56% wholemeal wheat flour, as well as wheat, rye, barley and oats.

    If you’re looking for wholemeal, check the ingredients and fibre per 100 g. If you have an allergy, read the latest allergen information for the specific product.

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre, bread doesn’t have to be made with baker’s salt. The type of bread alone won’t tell you which salt has been used.

    Check the label or, if you’re buying an unwrapped roll, ask which ingredients have been used.

Brands to help you choose

Albert Heijn

Albert Heijn lists individual white and wholemeal AH rolls, baked in store.

  • Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour and contains 7,1 g of fibre per 100 g.
  • The white and wholemeal rolls are listed as in-store products, so check which variant is available at your local branch.

Jumbo

Jumbo sells its own-brand bake-at-home rolls, including a white variant.

  • The white bake-at-home rolls are listed as a pack of four, with a total weight of 300 g.
  • Check the product description for other variants: a different type of bread isn’t automatically the same as a white roll.

Lidl

Lidl lists an individual white roll as a wheat roll available to buy in store.

  • You can identify the in-store product by article number 154199.
  • Ask your local branch whether the roll is available and whether they can split it for you.

ALDI

ALDI lists an individual white roll as part of its in-store bakery range.

  • An individual roll could suit you if you only need one or a few to eat straight away.
  • Don’t assume this white roll is wholemeal or infer its allergen information. Ask for details about the roll you’ve chosen.

PLUS

PLUS lists white and multigrain bake-at-home rolls in 300 g packs.

  • PLUS states that its multigrain variant contains 7 g of fibre per 100 g and 56% wholemeal wheat flour.
  • According to PLUS, the multigrain variant contains several gluten-containing grains. Check the latest packaging for the variant you’ve chosen.

Dirk

Dirk lists both an individual white roll and 1 de Beste white bake-at-home rolls.

  • The individual wheat roll is listed as 80 g; the bake-at-home pack contains four rolls with a total weight of 300 g.
  • The bake-at-home rolls need to be prepared at home. The product description doesn’t say whether they’re pre-sliced.

Rolls at Joybuy

Related products coming soon.

Frequently asked questions

Is baker’s salt compulsory in Dutch rolls?

No. The Netherlands Nutrition Centre says that bread doesn’t have to be baked with baker’s salt. Check the label or, if you’re buying an individual roll, ask which ingredients have been used.

How can I find out about allergens in individual rolls?

Before you buy, ask the shop for allergen information about the specific roll. According to the Netherlands Food and Consumer Product Safety Authority, this information is shown on the label of pre-packed products and provided in another way for unwrapped products.

How do I bake PLUS white bake-at-home rolls?

PLUS recommends baking its white bake-at-home rolls in the oven for 8–10 minutes at 220 °C. Follow the instructions on the pack for the variant you buy, especially if you’re using a different appliance.