If you don’t have time to bake anything on a weekday, choose a fresh croissant that’s ready to eat. Bake-at-home croissants are a good option if you can use an oven or air fryer; frozen croissants also need space in your freezer. When comparing packs, check the number of croissants and the total weight. If you eat them regularly, check the ingredients, allergens and nutritional information too.
You’re planning croissants for several weekdays and checking the number of croissants and the total weight. This helps you see whether a pack suits the number of people eating, without assuming that different portion sizes are the same.
You want something you can eat straight away on weekdays, or you only have time for a quick, product-specific bake.
Your choice depends on the ingredients, allergens or nutritional information for the specific croissant. A label such as ‘made with butter’ or ‘gluten-free’ won’t automatically answer all your dietary questions.
First decide whether you need a croissant that’s ready to eat or whether baking it fits into your morning. Then compare the pack size, storage instructions and label for the product you want to buy.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Number and size | Check the number of croissants and the total weight; compare different product types separately. | When I’m shopping for several mornings, I want portions that suit the number of people eating and don’t leave me with leftovers in the pack. This is the main consideration for around 38% of consumers. |
| Preparation time | Check whether the croissant is ready to eat and what equipment and preparation method the pack recommends. | On a busy morning, I want to know whether I can have breakfast straight away or need to bake the croissants first. This matters most to around 31% of consumers. |
| Label | Read the ingredients and allergen information; compare nutritional values on the same basis, for example per 100 g or per portion. | If an ingredient or allergen matters to me, I need the specific pack to give me the answer. Checking the label is the top priority for around 16% of consumers. |
| Storage | Check the storage instructions and pack size and, for frozen croissants, make sure you have enough freezer space. | I want to be able to store croissants for several weekdays, but I need the space and a suitable time to prepare them. This is the main consideration for around 15% of consumers. |
Jumbo lists both a pack of six plain croissants weighing 240 g and a pack of four butter croissants weighing 180 g. So the number of croissants alone doesn’t tell you how large the portions are.
Check the quantity, weight and product type together before choosing a pack.
Bake-at-home croissants need time and equipment at home. PLUS says its butter croissants take 4–6 minutes in the oven or 4 minutes in a preheated air fryer.
Choose a ready-to-eat croissant if baking doesn’t fit into your morning. For bake-at-home products, follow the instructions on the pack you choose.
PLUS’s butter croissants contain, among other things, wheat, spelt and milk. The Consenza croissants that PLUS sells as gluten-free contain egg and soya, and may contain lupin, nuts and sesame seeds.
If you have a food allergy or other dietary requirement, check the ingredients and allergen information for the specific product.
Voedingscentrum lists, among other things, 181 kcal, 5 g of saturated fat and 0.53 g of salt for a 45 g croissant. These values won’t necessarily apply to every croissant or pack portion.
Check the nutritional information for the product you’re buying, per 100 g and, where available, per portion.
For anyone considering croissants from the freezer.
For anyone who wants to compare pack sizes and croissant varieties.
For anyone looking for croissants to bake at home.
For anyone looking for a single croissant that’s ready to eat.
For anyone looking for a butter croissant to bake at home, with product-specific ingredients and preparation information.
For anyone choosing between a single fresh croissant and a pack to bake at home.
Because pack sizes don’t all contain the same portions. For example, Jumbo lists a pack of six plain croissants weighing 240 g and one with four butter croissants weighing 180 g. So check the quantity and weight together.
According to the product instructions, you can cook PLUS’s butter croissants for 4 minutes at 180 °C in a preheated air fryer. For other varieties, follow the instructions on the pack.
You can’t tell from those product names alone. PLUS’s butter croissants contain, among other things, wheat, spelt and milk; its gluten-free Consenza croissants contain egg and soya, and may contain lupin, nuts and sesame seeds. Check the allergen information on the specific pack.
You can’t tell from the product category alone. PLUS lists iodised salt in its butter croissants. If this matters to your choice, check the ingredients list for the specific croissant.
