Choose a croissant for its sourdough only if sourdough is actually listed in the ingredients. Butter or an artisan look doesn’t tell you that on its own. The ingredients list for PLUS Butter Croissants includes wheat and spelt sourdough, as well as yeast. If sourdough isn’t essential, compare the packaging, product type and ingredients of the croissants you’re considering.
Who is this choice relevant to?
Budget shoppers looking to identify sourdough
You only want to choose a croissant specifically for its sourdough if it’s listed in the ingredients. PLUS lists wheat and spelt sourdough in its Butter Croissants; words such as butter and luxury don’t replace that check.
Shoppers buying several croissants
You’re comparing individual croissants with multipacks. Check the number of croissants, the weight and the product type so you know what you’re taking home and whether you’ll need to prepare them yourself.
Shoppers who read labels carefully
Ingredients, allergens and nutritional information can all affect your choice. The PLUS variety lists wheat, spelt and milk; for other croissants, check the label of the exact variety you’re considering.
What should you look for when choosing?
First, decide whether sourdough is a must-have. Then compare the product types, and always check the information for your chosen croissant for ingredients, allergens and nutritional value.
| What to consider |
What to check |
Who it matters to |
| Verifiable sourdough |
Look for sourdough or sourdough starter in the ingredients list, and check whether yeast is listed too. |
If I specifically want a croissant made with sourdough, I need to be able to see it on the label. Verifiable sourdough would be the main priority for around 33% of consumers. |
| Packaging and product type |
Compare the number of croissants, the total weight and whether they’re fresh, frozen or ready to bake. |
When I’m buying croissants for several people, I want to know how many are in the pack and what I’ll need to do at home. Packaging and product type would come first for around 42% of consumers. |
| Ingredients and nutritional information |
Read the allergen information and compare the nutritional value per 100 g or per portion for the exact variety. |
If I need to watch out for certain ingredients, a general description of croissants isn’t enough. Product-specific information would be the main consideration for around 25% of consumers. |
Common mistakes
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Assuming sourdough means no other raising agent is used
A croissant can contain both sourdough and yeast. That’s the case with PLUS Butter Croissants, so the mention of sourdough alone doesn’t tell you how the whole dough was risen.
Read the full ingredients list before drawing conclusions about what’s in the croissant or how it was made.
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Mistaking average nutritional values for a product label
Voedingscentrum gives nutritional values for a 45 g croissant. These don’t automatically describe the ingredients or portion size of the variety you’re buying.
When choosing, compare the nutritional information on the pack, paying attention to the stated portion and the values per 100 g.
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Assuming every croissant contains iodised salt
The ingredients list for the PLUS variety includes iodised salt. That doesn’t tell you what’s in other croissants.
If iodised salt matters to your purchase, check the ingredients list for the variety you’ve chosen.
Brands and shops to consider
Albert Heijn
The online range includes fresh, ready-to-bake and frozen croissants, including own-brand and branded varieties.
- You can compare different product types side by side.
- Check the ingredients list for the variety you choose if sourdough matters to you.
Jumbo
The online range includes standard croissants, butter croissants, plant-based varieties and frozen croissants.
- The different pack sizes make it easier to compare the number of croissants and product types.
- A product name or range overview doesn’t confirm that a particular croissant contains sourdough.
PLUS
The ingredients list for PLUS Butter Croissants includes wheat and spelt sourdough.
- For this ready-to-bake variety, you can also check the listed allergens and preparation information.
- The same ingredients list includes yeast, so sourdough doesn’t mean that only sourdough was used to raise the dough.
Dirk
The range includes individual croissants and packs containing several butter croissants.
- The number of croissants and the weight are shown on some packs.
- If you’re choosing based on sourdough, check the ingredients for the exact variety.
ALDI
ALDI offers a fresh butter croissant sold individually in store.
- Buying an individual croissant is different from buying a pack of croissants to bake at home.
- Before judging this variety for its sourdough, check the packaging or in-store information for ingredients and allergens.
Croissant packs on Joybuy
These packs of four croissants can be compared by their stated weight and ingredients. If you’re specifically looking for sourdough, check the ingredients list for the variety you choose.
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g'woon Butter Croissants, 4 pieces, 180 g
This pack is worth considering if you’re looking for four croissants and want to check the ingredients for sourdough.
The product name states that the pack contains four croissants and has a total weight of 180 g. Check the packaging for the ingredients and preparation method.
View on Joybuy
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SCHOOF Croissants, 4 pieces
This pack is an option if you want four croissants and would like to compare the product type and ingredients yourself.
Check the packaging for allergens, any mention of sourdough and the preparation instructions.
View on Joybuy
Frequently asked questions
How can I tell if a croissant contains sourdough?
Look for sourdough or sourdough starter in the ingredients list for that croissant. PLUS Butter Croissants list wheat and spelt sourdough, as well as yeast. So the presence of sourdough doesn’t mean it was the only ingredient used to make the dough rise.
Does butter mean a croissant contains sourdough?
No. Butter doesn’t confirm that a croissant contains sourdough. Read the ingredients for the exact croissant instead of relying on the product name.
Do I need to bake a croissant at home?
It depends on the product type: you’ll need to bake a ready-to-bake croissant at home, while a fresh croissant is a different type of product. Follow the instructions on the pack you buy for the time and temperature.
Where can I check for milk or gluten in the ingredients?
Read the allergen information for the exact variety you’ve chosen. The ingredients information for PLUS Butter Croissants lists wheat, spelt and milk; the presence of sourdough in a croissant doesn’t mean these ingredients are absent.
Does every croissant contain iodised salt?
You can’t assume that every croissant does. PLUS Butter Croissants list iodised salt in their ingredients; check the label for any other variety.