Everyday budget shoppers
You’re looking for crispbread for breakfast or lunch and want to compare a straightforward everyday option with varieties designed for a more specific purpose.
Who is this relevant to?
Label checkers
You’re choosing between wholemeal products and other grain blends. You read the ingredients and compare the fibre content per 100 g in the nutritional information.
Shoppers with dietary requirements or allergies
You need to avoid certain ingredients, so you can’t rely on the product name or the front of the pack alone.
What should you look for when choosing?
First decide whether you’re looking for an everyday option or need to meet a specific dietary requirement. Then compare the ingredients and nutritional information of the varieties that meet your needs.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Everyday option | Check the pack size and decide whether you want a regular or specialist variety. | For breakfast or lunch, I want crispbread I can use regularly, without choosing features I don’t need. An estimated 46% of consumers put this everyday use first. |
| Wholemeal and fibre | Check which grains are listed in the ingredients and compare fibre per 100 g. | If crispbread is a regular part of my diet, I want to know what ‘wholemeal’ means for this particular variety. An estimated 36% of consumers consider the grain blend first. |
| Dietary requirements and allergens | Check the allergen information and any warnings on the pack you’re buying. | If I need to avoid an ingredient, the product I choose must meet that requirement, whatever its other features. An estimated 18% of consumers put suitability first. |
Common mistakes
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Assuming ‘wholemeal’, ‘high in fibre’ and ‘brown’ all mean the same thing
These terms don’t all tell you the same thing about a crispbread variety’s grain composition or nutritional value.
Read the ingredients and compare fibre per 100 g if these features will influence your choice.
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Not checking for other allergens when a product is labelled ‘gluten-free’
The Wasa Gluten- & Lactosevrij Sesam & Zeezout described by Jumbo contains sesame and states that it may contain milk, mustard and soya.
If you have an allergy, check both the allergens present and the warnings on the current packaging.
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Assuming all crispbread contains iodine
According to the Netherlands Nutrition Centre, bakers in the Netherlands aren’t required to use baker’s salt. This means you can’t assume that all crispbread contains iodine from baker’s salt.
Check the ingredients or ask the manufacturer if this information is relevant to your choice.
Brands to consider
Jumbo
Jumbo’s own-brand range includes regular wholemeal crispbread varieties.
- A regular wholemeal variety is a good starting point if you’re looking for an everyday option.
- Check the ingredients, nutritional information and allergens on the pack you choose.
Albert Heijn
The AH own-brand range includes wholemeal, golden brown and seeded varieties.
- You can compare varieties with different grain and ingredient profiles.
- Don’t assume a particular variety has the same ingredients as another AH product.
Wasa
Wasa offers regular and specialist crispbread varieties, including a product specifically labelled gluten-free.
- The different varieties give you the option to choose based on a specific composition.
- Ingredients and allergens vary by variety; the brand name alone doesn’t tell you enough.
Bolletje
Bolletje offers wholemeal crispbread, among other products. Bolletje says its Volkoren Knäckebröd is made with 100% wholemeal grains.
- The stated grain composition is a specific detail to check for this variety.
- The claim about wholemeal grains doesn’t automatically apply to every Bolletje product.
Goud Gebakken (ALDI)
ALDI describes a wholemeal crispbread variety under the Goud Gebakken label.
- The product description is a useful starting point if you’re looking for a wholemeal variety.
- Check the ingredients and nutritional information on the pack you choose.
Crispbread at Joybuy
These products are crispbread varieties for everyday eating. Don’t choose based only on the term ‘medium sliced’: check the product size and, if you have dietary requirements, read the current packaging.
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g'woon wholemeal crispbread 375 g
A wholemeal variety to consider if you’re looking for crispbread for breakfast or lunch. If you have allergies, check the ingredients and allergens on the pack.
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Bolletje wholemeal crispbread 265 g
A branded option if you’re specifically looking for wholemeal crispbread for breakfast or lunch. Check the nutritional information per 100 g if you’re comparing its composition with other varieties.
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Wasa Rustic crispbread 215 g
A crispbread variety to consider as a base for toppings or a snack. Check the pack to see whether the ingredients and size suit your preferences.
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g'woon golden brown crispbread 375 g
A golden brown variety if you’re looking for a straightforward crispbread option. If you have an allergy, base your choice solely on the allergen information on the current packaging.
Frequently asked questions
Is gluten-free crispbread also free from other allergens?
No, the term ‘gluten-free’ doesn’t mean that. The Wasa Gluten- & Lactosevrij Sesam & Zeezout described by Jumbo contains sesame and states that it may contain milk, mustard and soya. Check the current label for the product you’re considering.
Does crispbread in the Netherlands always contain iodine from baker’s salt?
No, you can’t assume that all crispbread contains iodine from baker’s salt. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the product information if this matters to your choice.
How should I store an opened pack of crispbread?
Follow the storage instructions on the pack and keep the product dry. The Wasa sesame variety described by Jumbo is recommended for storage in a cool, dry place; instructions may differ for other products.