Who is this for?

The everyday lunch planner

You eat crispbread regularly and want to know roughly how many lunches one pack will provide. The pack size is a more useful starting point than the dimensions of the pack alone.

The wholegrain shopper

You’re looking for a wholegrain base and comparing fibre, ingredients and salt per 100 g, rather than judging by the front of the pack. The Netherlands Nutrition Centre recommends checking for the wholegrain label.

The lunch variety seeker

You want to alternate crispbread with bread and find toppings and vegetables or fruit that go well with lunch. The Netherlands Nutrition Centre lists wholegrain crispbread as one possible alternative.

What should you look for?

Start with the grain base and pack size. Then compare the nutritional information and ingredients of the exact variety you want to buy.

What to considerWhat to check when buyingWho it matters to
Pack size Check the weight and, where stated, the number of pieces or servings. If I often take crispbread with me for lunch, I want to be able to plan how long a pack will last. For around 36% of consumers, this daily quantity is the main consideration.
Wholegrain and fibre Look for the wholegrain label and compare the fibre per 100 g across varieties. I want a clearly labelled wholegrain base, so I also check the nutritional information. Around 29% of consumers say this choice of grain is their main consideration.
Ingredients and allergens Check the ingredients, allergen information and salt per 100 g on the current pack. If certain ingredients aren’t suitable for me, I need to be able to assess the exact variety. For around 21% of consumers, checking the label is the most important factor.
The whole lunch Think about which toppings and vegetables or fruit you’d like to have with it. Crispbread on its own isn’t the lunch I want to put together; I also consider what goes on top and alongside it. This is the main concern for around 14% of consumers.

Common mistakes

  • Assuming ‘with grains’ or ‘with seeds’ means wholegrain

    These words don’t mean the same thing as the wholegrain label. According to the Netherlands Nutrition Centre, wholegrain refers to cereal products made from 100% wholegrain flour.

    Look for the wholegrain label on the exact pack, then check the ingredients and nutritional information.

  • Thinking of crispbread as the whole lunch

    The Netherlands Nutrition Centre suggests wholegrain crispbread as an alternative for lunch, alongside suitable toppings and vegetables or fruit.

    Before you buy, think about what you’d like to put on it and what you’ll eat with it.

  • Assuming it provides the same iodine as bread

    According to the Netherlands Nutrition Centre, using iodised baker’s salt is not compulsory. So you can’t assume, based on the product category, that crispbread provides the same amount of iodine as the bread it replaces.

    If you often replace bread with crispbread, check the product information. If you have questions about your personal diet, speak to a qualified professional if needed.

Brands to consider

Albert Heijn

The AH Knäckebröd volkoren described by Albert Heijn comes in a 375 g pack.

  • Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g for this variety.
  • The listed ingredients include wheat, rye and sesame. If you have allergies, check the current pack.

Jumbo

Jumbo describes its Knäckebröd Volkoren as a 375 g pack containing 25 pieces.

  • Jumbo’s product information lists 10.9 g of fibre and 0.71 g of salt per 100 g.
  • The variety described contains wheat and rye. Check the allergen warnings on the pack too.

Goud Gebakken (ALDI)

ALDI describes Goud Gebakken Knäckebröd Volkoren as a 375 g pack containing 25 pieces.

  • There is also a separate Robuust variety with seeds; this is a different product from Knäckebröd Volkoren.
  • Assess the ingredients and nutritional information for each variety separately, rather than relying on the brand alone.

Wasa

Albert Heijn lists a 260 g pack for the Wasa Volkoren variety described on its website.

  • Albert Heijn’s product information lists 20 g of fibre per 100 g for this variety.
  • The same product information lists rye and 1.2 g of salt per 100 g. Don’t assume these values apply to other Wasa varieties without checking the label.

Crispbread on Joybuy

These crispbread varieties are worth considering as a base for a lunch with toppings. When choosing, compare the pack size and the current ingredients and nutritional information for each variety separately.

Bolletje Whole Grain crispbread, 265 g pack

Bolletje Whole Grain crispbread, 265 g

For a lunch with toppings, you can assess this variety by its grain base and nutritional information. If allergens are important to your choice, check the current pack.

View on Joybuy
Wasa Wholegrain crispbread, 260 g pack

Wasa Wholegrain crispbread, 260 g

If you’re looking for crispbread as a base for toppings, check the ingredients and nutritional information per 100 g for this variety. If you have allergies, also check the pack for any warnings about possible traces.

View on Joybuy
g'woon Wholemeal crispbread, 375 g pack

g'woon Wholemeal crispbread, 375 g

Pack size may matter if you eat crispbread for lunch regularly. To choose based on wholegrain content and allergens, check the labels and ingredients for this exact variety.

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Wasa Rustic crispbread, 215 g pack

Wasa Rustic crispbread, 215 g

For a lunch with toppings, this is a different Wasa variety from Wholegrain. Compare their individual labels; don’t assume the nutritional values or ingredients of one variety apply to the other.

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g'woon Wholegrain crispbread, 125 g pack

g'woon Wholegrain crispbread, 125 g

If you’d like to consider a smaller pack of crispbread for adding toppings, check the weight on the current pack. Also read the ingredients and nutritional information for this Wholegrain variety separately.

View on Joybuy

Frequently asked questions

Is wholegrain crispbread a complete lunch on its own?

No, think of it as a possible base. The Netherlands Nutrition Centre suggests wholegrain crispbread as an alternative for lunch and recommends adding suitable toppings and vegetables or fruit.

How can I recognise wholegrain crispbread?

Look for the wholegrain label on the exact pack. According to the Netherlands Nutrition Centre, for cereal products this refers to products made from 100% wholegrain flour. Then compare the nutritional information per 100 g.

Does crispbread always contain iodine from baker’s salt?

No, don’t assume that it does. According to the Netherlands Nutrition Centre, the use of baker’s salt is not compulsory. If crispbread often replaces bread in your diet, check the product information and speak to a qualified professional about any questions relating to your personal diet.

How can I keep an opened pack of crispbread crunchy?

Seal the pack tightly after opening and store it somewhere cool, dark and dry. Albert Heijn and Jumbo recommend this storage method for the crispbread varieties they describe; also follow the instructions on the pack of your product.