Who is this option right for?

Budget-conscious stock-up shopper

You’re looking for a larger pack of crispbread for regular use and want to take the pack weight into account. Standard supermarket own-brand crispbread is a different choice from a ready-made chocolate variety.

Sweet snack seeker

You want crunchy crispbread with chocolate. Decide whether you want the chocolate to be on the product already or prefer to add it yourself.

Label-conscious shopper

You want to check the ingredients, nutritional information and allergens. If you’re putting the combination together yourself, read the labels on both the crispbread and the chocolate topping.

What should you look for when choosing?

First, decide whether you want a ready-made chocolate-coated product or would rather add the chocolate yourself. Then check the packaging and the information on the label.

What to consider What should you check? Who is this important for?
Budget and packaging Check the pack weight and decide whether you’ll need to buy chocolate separately. When I’m shopping on a budget, I want to compare pack sizes before putting a combination together. For around 42% of consumers, this budget consideration is the deciding factor.
Chocolate on the product Check the product name and ingredients list to see whether chocolate is part of the packaged crispbread. If you want a snack that’s ready to eat, look for chocolate that’s already on the crispbread. For around 33% of consumers, this ready-made option is the main priority.
Labels and allergens Read the ingredients and allergen information; compare sugars, saturated fat, salt and fibre per 100 g. If I need to watch out for certain ingredients or allergens, I want to be able to check both items before combining them. Checking the labels is the priority for around 25% of consumers.

Common mistakes

  • Mistaking a search term for a product variety

    A search result about chocolate and crispbread doesn’t necessarily mean it’s packaged, chocolate-coated crispbread. It could also be a recipe or a topping suggestion.

    Read the full product name and ingredients list to find out exactly what you’re buying.

  • Looking only at the front of the pack

    Pack sizes can vary. And if you’re putting a snack together yourself, the chocolate topping isn’t included in the pack of crispbread.

    Check the quantities in both packs before choosing your combination.

  • Assuming a sweet variety is suitable without reading the label

    You can’t work out the ingredients and nutritional value of crispbread with added chocolate from the crispbread alone. Allergens also need attention.

    Compare the nutritional information per 100 g and read the allergen information on each product. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on labels.

  • Assuming all crispbread contains iodine

    The 2008 Bakers’ Salt Use Covenant, published by the Dutch government, describes the promotion of iodised salt in bread and bread substitutes. This does not tell you which ingredients are in a particular pack of crispbread.

    Check the ingredients of the product you choose rather than assuming it contains iodine based on its product category.

Brands to consider

Albert Heijn / AH

Albert Heijn offers its own-brand crispbread in varieties including wholegrain, golden-brown and sesame.

  • An option for comparing standard own-brand varieties and their pack sizes.
  • Check the individual product listing if you’re specifically looking for chocolate-coated crispbread.

Jumbo

Jumbo’s crispbread range includes its own-brand products as well as products from other brands.

  • Lets you compare different types of standard crispbread side by side.
  • Don’t assume a variety is chocolate-coated based on the general range page.

Wasa / Wasabröd

Wasa is available in the Dutch ranges at Albert Heijn and Jumbo, with several types of crispbread.

  • The varieties shown offer a choice of grains and seeds, among other things.
  • Check the specific product name if a chocolate coating is a must-have for you.

ALDI / Goud Gebakken

ALDI’s Goud Gebakken range includes wholegrain crispbread and varieties with seeds.

  • An own-brand option if you’re looking for a plain base.
  • The varieties described are not chocolate-coated products.

Ryvita

On its UK product page, Ryvita describes several types of crispbread, including Original and Dark Rye.

  • The brand page shows the varieties Ryvita distinguishes between.
  • A UK product page doesn’t tell you which variety you can buy in the Netherlands; check a current local product listing for that.

Crispbread to pair yourself

These Joybuy products are crispbread bases for anyone who wants to choose their own chocolate topping, not ready-made chocolate-coated snacks. Compare the pack weights and, when combining products, read the labels on both.

Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers 235 g

A base for anyone who wants to put together their own sweet combination, not a ready-made chocolate-coated product.

Pack weight: 235 g. When combining products, check the ingredients and allergens in both.

View at Joybuy
g'woon Wholegrain Crispbreads, 125 g pack

g'woon Wholegrain Crispbreads 125 g

A wholegrain crispbread base for anyone who wants to choose their own topping, not a ready-made chocolate combination.

Pack weight: 125 g. Read the labels on both the crispbread and your chosen topping.

View at Joybuy

Frequently asked questions

Is crispbread in the Netherlands always made with iodised baker’s salt?

Don’t assume so: the ingredients of the product you choose determine what it contains. The 2008 Bakers’ Salt Use Covenant, published by the Dutch government, describes the promotion of iodised salt in bread and bread substitutes, not the composition of every individual crispbread product.

How do I compare chocolate crispbread with plain crispbread?

Compare the nutritional information per 100 g and check the ingredients too. The Netherlands Nutrition Centre recommends comparing products per 100 g; if you’re putting a combination together yourself, you should also read the label on the chocolate topping.

What should I look for if allergens are a concern?

Before buying, check the allergen information for every product you plan to combine. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen information; don’t try to work out what’s in a product from its name or picture alone.