Which option is right for you?

Breakfast lovers who only need a few

If you want one or two croissants, buying them individually means you won’t have a pack left over. ALDI and Dirk list individual butter croissants; if you’re buying from an in-store bakery, check what your local branch has available.

Brunch planners catering for several people

A pack of four bake-at-home croissants is a good choice if you can use them all and have time to warm them up. Albert Heijn, Jumbo, PLUS and Dirk list packs like these, although cooking instructions vary by product.

Breakfast planners who like to plan ahead

Frozen croissants work well for a planned breakfast if you have freezer space and can follow the cooking and storage instructions. If you want to shape or fill them yourself, fresh croissant dough is another option.

What should you look for when choosing?

First, work out how many croissants you’ll actually use. Then choose between picking them up ready to eat, baking them briefly or keeping them for another time. Check the ingredients and cooking instructions for the specific product before you buy.

Individual freshly baked croissant

A good choice if: you want one or two and don’t want to store a partly used pack.

Things to consider: what’s available at an in-store bakery can vary by branch. ALDI says its range of baked snacks is available in shops with a bakery.

Pack of bake-at-home croissants

A good choice if: you’re catering for several people and want to bake the croissants shortly before breakfast.

Things to consider: you’ll need the specified equipment and time to prepare them, and you’ll need to use or store the remaining croissants.

Frozen croissants

A good choice if: you want to keep croissants in stock for a future breakfast.

Things to consider: you’ll need freezer space and must follow the storage and baking instructions for the product.

What to consider What to check Who it matters to
Quantity and leftovers Count how many you need and check how to store any unused croissants. When I’m the only one having breakfast, I don’t want to be left with croissants I can’t use in time. Around 40% of consumers prioritise reducing leftovers.
Butter and baking Check the ingredients and follow the cooking instructions on the pack you choose. For brunch, I want to know whether I’m choosing a butter croissant and whether I can bake it just before serving. This is a priority for around 30% of consumers.
Storage and preparation Check the storage temperature and whether the product needs to be defrosted before baking. Sometimes I don’t plan breakfast until later and want to be able to prepare croissants from my freezer then. This flexibility matters most to around 20% of consumers.
Ingredients and allergens Read the current ingredients list, allergen information and nutritional details for the product. When I buy croissants for guests, I need to be able to check which ingredients and allergens they contain. For around 10% of consumers, this information is their first consideration.

Common mistakes

  • Looking only at the number of croissants in the pack

    A pack of four croissants isn’t convenient if you only need one and can’t use the rest in time.

    Work out in advance how many you’ll eat and check how to store any you don’t use.

  • Assuming ‘butter’ tells you everything about allergens

    The name doesn’t tell you which other ingredients or allergens a croissant contains. The butter croissants reviewed from Albert Heijn, Jumbo and PLUS list wheat and milk; other varieties may differ.

    Read the product’s current allergen information, especially if you’re serving croissants to guests.

  • Assuming every branch stocks the same products

    The range at an in-store bakery can vary by location. ALDI says its baked snacks are available in shops with a bakery.

    Before you visit, check whether your local branch has the product you want.

  • Assuming every croissant contains iodised salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So if one product lists iodised salt, that doesn’t mean other croissants do too.

    If iodine is an important part of your diet, check the ingredients list of the croissants you buy.

Brands and shops to consider

Albert Heijn

Albert Heijn lists bake-at-home and frozen croissants for different preparation occasions.

  • The AH Butter Croissants pack shown contains four croissants weighing 180 g in total; this product is listed as containing 25% butter.
  • Albert Heijn warns that product, dietary and allergy information can change. Check the current label.

Jumbo

Jumbo lists a range that includes regular, plant-based and frozen croissants.

  • The Jumbo Butter Croissant pack shown contains four croissants weighing 180 g in total.
  • Ingredients and allergens can vary between varieties. Don’t assume a product is suitable for a particular diet based on its category alone.

PLUS

PLUS lists bake-at-home croissants, croissant dough and frozen croissants.

  • The 180 g PLUS butter croissants shown include instructions for both the oven and air fryer.
  • Croissant dough and frozen croissants need different preparation and storage from the bake-at-home variety; follow the instructions on each pack.

ALDI

ALDI lists an individual butter croissant for anyone who only wants to buy a few.

  • Buying one individually means you won’t have a pack left over if you only need one croissant.
  • ALDI says its range of freshly baked snacks is available in shops with a bakery.

Dirk

Dirk lists an individual butter croissant, a pack of bake-at-home croissants and frozen croissants.

  • The individual butter croissant shown weighs 65 g; the 1 de Beste Butter Croissants pack contains four croissants weighing 180 g in total.
  • Choose the format that suits how many croissants you’ll use and how you want to prepare them.

Lidl

Lidl lists mini butter croissants as an in-store product.

  • The mini version offers a different portion size to consider in store.
  • Check the pack in store for ingredients, allergens and the number of croissants.

Croissants on Joybuy

These two packs of butter croissants are worth considering if you’re looking for several croissants for breakfast or brunch. Check the pack for preparation and storage instructions.

G'woon Mini Butter Croissants, 200 g

G'woon Mini Butter Croissants, 200 g

These mini croissants are a good fit for a breakfast where you want to serve several smaller portions.

The product description lists four croissants and 25% butter. According to the product information, they contain cereals containing gluten, milk, lupin, sesame and soya; if you have an allergy, check the current label.

Check the pack for instructions on how to prepare and store the croissants.

View on Joybuy
g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

A pack of four croissants is a good choice for a breakfast or brunch where you can use them all.

The product information lists 25% butter and cereals containing gluten, milk, lupin, sesame and soya as allergens. If you have an allergy, check the current label.

Follow the instructions on the pack for preparation and storage.

View on Joybuy

Frequently asked questions

Can you cook bake-at-home croissants in an air fryer?

Yes, if the instructions for the specific product include air-fryer cooking. PLUS recommends four minutes in a preheated air fryer at 180 °C for its butter croissants; for other packs, follow their own instructions.

What should I check if someone has a milk or gluten allergy?

Check the current allergen information for the croissants you’ve chosen before buying. The butter croissants reviewed from Albert Heijn, Jumbo and PLUS contain wheat and milk; the Délifrance frozen croissants shown at PLUS also list egg and possible traces of soya and nuts.

Do all croissants in the Netherlands contain iodised baker’s salt?

No, don’t assume they do. The Voedingscentrum says that bakers aren’t required to use baker’s salt. If this matters to you, check the ingredients list for the specific product.

How should I store frozen croissants, and can I refreeze them?

Follow the storage instructions on the pack you’ve bought. The Délifrance croissants shown at PLUS should be stored at -18 °C, and the instructions say not to refreeze them once defrosted.