Families who share a cake at home
A large pack is handy if several family members eat it and you’ll finish the cake. Jumbo and PLUS offer large plain varieties; also consider whether an unsliced breakfast cake suits the way your family uses it.
Which format works best for you?
Families comparing nutritional information
If you pay attention to sugar, fibre or ingredients, compare the exact variety per 100 g, then look at the amount per slice. A claim in the product name doesn’t tell the whole story.
Families who want to portion slices easily
A pre-sliced cake or a pack with several pieces can be useful when family members want to help themselves or take some with them. Check that the format suits the way your family uses the cake.
What should you look for when choosing?
First decide whether the breakfast cake will mainly be shared at home or eaten in portions. Then compare the nutritional information for the varieties that suit the way you’ll use it.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Size and how you’ll use it | Compare the weight and check whether the cake is sliced or unsliced. Consider whether you’ll finish the pack. | If we share the cake at home, I want a pack whose contents we’ll use. For around 46% of consumers, using the whole cake is the main priority. |
| Sugar and fibre | Read the nutritional information per 100 g and check the ingredients for the exact variety. | If a cake is regularly served at home, I want to know how the sugar and fibre content varies between products. Around 27% of consumers give this nutritional information the highest priority. |
| Portioning | Check whether the cake is pre-sliced or comes in several pieces; this doesn’t necessarily mean that each piece is individually wrapped. | When family members help themselves at different times, I want the cake to be easy to portion. Portioning convenience matters most to around 27% of consumers. |
Common mistakes
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Treating a sugar claim as a verdict on the whole cake
A claim applies to the exact variety. Fibre, other ingredients and the amount per slice also matter when you’re comparing products.
Read the product name and nutritional information per 100 g, using the same basis for each variety you compare.
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Assuming every breakfast cake contains baker’s salt
The ingredients in breakfast cake vary from product to product. Don’t assume it contains baker’s salt just because it belongs to this product category.
Check the ingredients list for the specific cake and ask the manufacturer for clarification if you need it to make your choice.
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Relying on outdated allergen information
Ingredients and allergens can vary between products, and online product information may also change.
Before serving, check the packaging of the product you’ve actually bought, especially if someone in your family needs to avoid an allergen.
Brands and retailers to consider
Peijnenburg
Peijnenburg offers a Less Sugar variety of breakfast cake, among other options.
- Albert Heijn lists 9.6 g of fibre per 100 g for the Peijnenburg Less Sugar variety.
- Don’t use the information for this variety as nutritional information for other Peijnenburg cakes.
Jumbo
Jumbo offers breakfast cake in different formats, including a large plain cake and portion-sized options.
- You can compare a large cake with sliced or portioned formats.
- Check the weight and nutritional information for each variety; the format alone doesn’t make products equivalent.
PLUS
PLUS offers a 550 g plain breakfast cake in an unsliced format.
- The listed format and size help you decide whether this cake is suitable for slicing and sharing at home.
- If you want to help yourself to individual slices straight away, bear in mind that you’ll need to slice this variety yourself.
Koek & Bakker
ALDI lists a sliced breakfast cake under Koek & Bakker, with the variety name Zero.
- The sliced format can make it easier to portion.
- Check the claims and nutritional information for this exact variety; its name doesn’t tell you about the brand’s other products.
Albert Heijn
Albert Heijn is included here as a retailer where you can look for Peijnenburg varieties, not as a separately assessed breakfast cake brand.
- The product listing for Peijnenburg Less Sugar includes ingredients and nutritional information.
- Check the packaging of the variety you’re using; information for one product doesn’t describe every variety.
Breakfast cake to share or portion at home
These two g'woon varieties offer a sliced cake and a pack of six pieces. Choose the format that works best at home, and check the packaging if sugar, fibre or allergens matter to your family.
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g'woon sliced breakfast cake 485 g
A sliced cake for anyone who wants to portion it at home. The pack contains 485 g; check the nutritional information on the label if sugar or fibre is a consideration.
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g'woon breakfast cake, 6 pieces
The pack of six is handy for portioning breakfast cake across several occasions. Check the packaging if individual wrapping or nutritional information per portion matters to you.
Frequently asked questions
Does less sugar also mean more fibre?
No. Sugar and fibre are different parts of the nutritional information, so compare them separately for each variety. Albert Heijn lists 9.6 g of fibre per 100 g for Peijnenburg Less Sugar, while the Voedingscentrum gives an average per slice for breakfast cake with no added sugar. These figures use different measures and don’t describe the same specific cake.
Does every breakfast cake contain baker’s salt?
Don’t assume so without checking the label. Check the ingredients for the specific breakfast cake and ask the manufacturer for clarification if the type of salt used matters to your choice.
Which allergens should I check in breakfast cake?
Always check the allergen information on the exact pack. The Plain variety listed by PLUS contains rye and gluten-containing cereals, and may contain wheat, barley and oats. The Peijnenburg Less Sugar listed by Albert Heijn contains rye, wheat and gluten-containing cereals, and may contain nuts. Don’t assume the same applies to other varieties.
How should I store a large breakfast cake?
Follow the storage instructions on the packaging of the cake you choose. PLUS recommends storing its unsliced Plain breakfast cake in a cool, dry place away from light.