For several people, a wholemeal loaf is a practical basis for a budget-conscious Sunday breakfast. Just check the weight and the terms of any offer before comparing loaves. Part-baked bread is a better choice if you want to serve warm bread and have time to use the oven. A wholemeal flatbread offers a different kind of breakfast to a whole loaf.
You’re looking for a whole loaf to feed several people at breakfast. As well as checking for offers, look at the loaf’s weight so you’re not comparing products from different shops on price per loaf alone.
You want to know whether a loaf is labelled as wholemeal and compare its nutritional information per 100 g. The Netherlands Nutrition Centre describes wholemeal bread as a type of bread that contains plenty of fibre; the amount varies by product.
You’re considering part-baked bread for breakfast and can set aside time to prepare it. Before buying, check whether it needs defrosting, what the oven instructions say and when you want to serve it.
First decide whether you want a whole loaf, ready-to-eat flatbread or part-baked bread. Then compare the weight, ingredients and preparation to find what suits your breakfast.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Loaf size and offers | Compare the weight of whole loaves and check how long an offer is valid for. | If I’m making breakfast for several people, I want to know how much bread I’m bringing home without going over my food budget. Around 45% of consumers put that spending limit first. |
| Wholemeal and fibre | Check the product description, ingredients and fibre per 100 g on the label. | When I’m choosing an everyday loaf, I want to assess whether it’s wholemeal and check the nutritional information, even if another loaf looks appealing. Around 36% of consumers prioritise this. |
| Serving on Sunday | Check whether the bread is ready to eat or needs defrosting and baking. | For a breakfast with warm bread, preparation matters more to me than being able to spread it straight away. Around 19% of consumers say this is their main consideration. |
Lidl and Albert Heijn run bread offers with their own terms and conditions. A loaf that fits your budget during a promotion may not do so once the offer ends.
Check the exact product and how long the offer is valid for before planning your breakfast shopping.
Whole loaves don’t all weigh the same. So the number of loaves alone tells you little about how much bread you’ll be taking home.
Compare the stated weights and work out how much bread you’ll need for everyone at breakfast.
The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread. That doesn’t mean every loaf contains baker’s salt.
Read the ingredients list on the loaf you’re actually buying.
According to its product instructions, the part-baked bread reviewed from PLUS needs to go in the oven. It’s not suitable for a breakfast that needs to be on the table without any preparation.
Choose ready-to-eat bread if time is tight. For part-baked bread, follow the preparation instructions on the pack.
Remember to allow time for baking and cooling before serving, too.
The bread range includes options such as AH Tiger Wholemeal Whole Loaf.
Jumbo offers options such as Fine Wholemeal Bread and Farmer’s Tiger Wholemeal Bread.
Lidl offers products such as Tiger Wholemeal Floor Loaf, available to buy in store.
ALDI offers products such as sliced Fine Wholemeal Bread and a separate extra-high-fibre wholemeal variety.
PLUS offers both Wholemeal Tiger Whole Loaf and Korenlanders part-baked bread.
Dirk offers products such as a wholemeal floor loaf.
These products offer two different breakfast options: a round wholemeal loaf that needs preparation, and wholemeal flatbread that’s ready to eat. Choose based on the type of bread you want, the pack size and how much time you have on Sunday.
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This round loaf is a good fit for a breakfast when you have time to prepare the bread. According to the product information, it needs to be defrosted, baked and cooled first. Check the preparation instructions on the pack.
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This flatbread is a good fit for a breakfast when you don’t want to bake bread: according to the product information, it’s ready to eat. The pack contains six pieces. Choose it if flatbread suits what you want to serve, rather than as a substitute for a whole sliced loaf.
No. The colour alone doesn’t tell you whether bread is wholemeal. Check the product description and ingredients. Albert Heijn describes wholemeal bread as bread made from flour produced using whole grains.
No. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may only be present in bread and other baked goods if baker’s salt containing no more than 65 mg of iodine per kg of salt has been added. This condition doesn’t mean baker’s salt is added to every loaf, so check the ingredients list for the specific product.
You can, if the instructions for your chosen loaf allow it. PLUS says that PLUS Wholemeal Tiger Whole Loaf can be frozen on the day of purchase and should be used within one month. For other bread, follow the instructions on the pack.
Read the allergen information on the exact pack before serving the bread. Wholemeal wheat bread contains wheat, but ingredients and warnings about other allergens may vary from product to product.
