Who is this choice for?

BBQ hosts catering for fussy eaters

You want to offer bread that doesn’t feel coarse, without automatically opting for white bread. Fine wholemeal bread is one option to consider; check the description and ingredients of the specific loaf.

Shoppers who consciously choose wholemeal

You want to know whether a loaf is actually labelled wholemeal. According to the Dutch Bakery Centre, bread descriptions distinguish between white, brown and wholemeal; colour or a name such as ‘multigrain’ doesn’t replace that designation.

BBQ planners serving bread to share

You’re looking for sliced bread for guests to help themselves, or a baguette to cut up and serve with dips and grilled vegetables. Decide how you’ll serve it before working out how much bread you need.

What should you look for when choosing?

Fine wholemeal

A good fit if: you’re looking for a finer-textured bread for your guests that’s still officially described as wholemeal.

Things to consider: ‘Fine’ doesn’t tell you how soft a loaf is or whether all your guests will enjoy the taste.

Brown bread

A good fit if: you’re specifically looking for the mix of white flour and wholemeal flour that the Netherlands Nutrition Centre describes as brown bread.

Things to consider: brown bread isn’t the same as bread labelled wholemeal.

What to consider What to check when buying Who it matters to
Finer texture Check the bread description and ingredients; if you’re unsure, compare a fine wholemeal option with the texture your guests are used to. If my guests leave coarse bread uneaten, I want to be able to serve something finer. For around 42% of consumers, texture would be their first consideration.
Officially wholemeal Look for the white, brown or wholemeal designation on the label or shelf ticket; compare nutritional information per 100 g if fibre content matters to you. I don’t want to judge by a dark colour when I’m looking for wholemeal bread. For around 33% of consumers, the official wholemeal designation would come first.
Serving and storage Choose between sliced bread and a loaf you can cut yourself; check the allergen information and storage advice on the packaging. I want bread that’s easy to share, without lots of unnecessary leftovers. This practical consideration would matter most to around 25% of consumers.

Common mistakes

  • Mistaking dark or multigrain bread for wholemeal

    According to the Netherlands Nutrition Centre, brown bread is a mix of wholemeal flour and white flour. The colour or a fanciful name won’t tell you whether a loaf is officially labelled wholemeal.

    Check the bread description on the shelf, product page or packaging before choosing by appearance.

  • Assuming fine wholemeal bread is gluten-free

    A fine texture doesn’t change the ingredients. The PLUS Rond fijn volkoren described here contains wheat and barley; the wholemeal baguette described here also contains cereals containing gluten.

    If guests need to avoid gluten or other allergens, always check the current ingredients and allergen information for the specific loaf.

  • Buying more bread than you can serve

    You may have some of a whole loaf or baguette left over after the BBQ. How much you need depends on the number of guests and what else you’re serving.

    Choose a suitable bread format in advance and follow the storage advice on the packaging for any leftovers. For opened brown bread, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard or 1–3 months in the freezer.

    A larger loaf also means you’ll need room to store the leftover portions.

Brands to compare

Albert Heijn

Albert Heijn’s wholemeal range includes, among other options, floor-baked loaves, round loaves, tiger bread and half loaves.

  • Different shapes to compare, whether you want sliced bread or a loaf to cut yourself.
  • Check the ingredients and allergens for each option separately.

Jumbo

Jumbo offers, among other options, fine, fine round, coarse and tiger wholemeal bread.

  • Compare fine and coarser options within the same range.
  • A ‘fine’ description won’t tell you which option your guests will enjoy.

Lidl

Lidl describes an 800 g fine wholemeal loaf as an in-store product.

  • An option to consider if you’re specifically looking for fine wholemeal bread.
  • If you want to compare loaves, check the ingredients and nutritional information on the packaging.

ALDI

The bread range shown includes fine wholemeal bread, wholemeal rolls and an extra-fibre option.

  • Compare different bread shapes and textures with your guests’ preferences.
  • Check fibre claims for each specific product and compare nutritional information on the same basis.

PLUS

PLUS offers Rond fijn volkoren and a Korenlanders baguette described as a wholemeal wheat sourdough baguette.

  • The different formats let you choose between sliced bread and a baguette to share.
  • The baguette described contains several cereals containing gluten; also check for any warnings about possible traces of other allergens.

Dirk

Dirk offers whole and half wholemeal loaves, rolls and baguette options.

  • Whole and half loaves offer different quantities for the BBQ table.
  • Check the full ingredients and allergen information for each loaf you choose.

Bread options on Joybuy

These products offer different formats for the BBQ table. They aren’t a direct comparison of fine wholemeal and brown bread; check the description and ingredients of each individual product to make that choice.

Souq Lebanese Bread Whole Wheat, 6 pieces

Souq Lebanese Bread Whole Wheat, 6 pieces

Worth considering if you’d like to serve bread with dips.

The product name states that there are six pieces. If they’re important to your choice, check the official bread description and allergen information on the packaging.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

This round loaf could be a good choice if you’d like to cut slices at the table.

The product name states 550 g. Allow time for defrosting, baking and cooling before slicing, and check the preparation instructions on the packaging.

View on Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

Only consider this rye bread if its actual format suits the way you want to serve it.

The product name states 500 g and describes a bun, while the description also refers to sliced rye bread. Check the packaging, bread description and allergen information before choosing.

View on Joybuy

Frequently asked questions

Is ‘best of both’ an official type of bread?

No. For this choice, look for the white, brown or wholemeal designation. The Netherlands Nutrition Centre describes brown bread as a mix of wholemeal flour and white flour; the informal name doesn’t tell you whether a specific loaf is brown or wholemeal.

Could fine wholemeal bread suit fussy BBQ guests?

Yes, if a less coarse texture is the main priority and you still want a loaf labelled wholemeal. PLUS describes its Rond fijn volkoren loaf as wholemeal wheat bread, but your guests’ preferences and the texture can vary from product to product.

Should I check wholemeal bread for gluten and other allergens?

Yes. Check the allergen information for each loaf separately. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly shown in the ingredients list; the PLUS Rond fijn volkoren described here contains wheat and barley, while the PLUS wholemeal baguette described here also contains rye and spelt.

How should I store brown bread left over after the BBQ?

Follow the instructions on the packaging and freeze portions if you won’t use them soon. For opened brown bread, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard or 1–3 months in the freezer; advice may differ for other products.