What should you look for when choosing?
First, choose a format you can prepare or eat where you have breakfast. Then compare the packaging and label for the exact product you’re considering.
Breakfast drink in sachets
A good fit if: you only have hot or cold water; Brinta lists five 23 g sachets for Wake Up! Naturel.
Bear in mind: this isn’t a crunchy flakes option. This Brinta product contains sugar, and the allergen information lists barley, milk and wheat.
Porridge in individual portions
A good fit if: you want warm porridge and can use a microwave or saucepan; Joybuy lists twelve portions in Quaker Express Oatmeal.
Bear in mind: you’ll need that equipment, and the product information says preparation takes two minutes. Porridge isn’t the same eating experience as mini flakes.
Mini breakfast cereal
A good fit if: you’re looking for classic breakfast cereal in individual packs and a range of flavours; according to Joybuy, the Kellogg’s assortment contains eight portions.
Bear in mind: think about how you’ll eat the cereal, for example with milk or yoghurt, and check the ingredients for each flavour.
| What to consider |
What to check |
Who should consider it? |
| Preparation without a kitchen |
Check whether water is enough, or if you’ll need a microwave, pan or other equipment. |
If I can’t use a kitchen while I’m out, the preparation method needs to suit what I have with me. Around 36% of consumers prioritise being able to prepare breakfast without a kitchen. |
| Nutritional information |
Compare fibre, sugars and salt per 100 g, and read the ingredients list if you’re looking for no added sugar or wholegrains. |
I want to compare the ingredients before choosing the convenience of a small pack. Nutritional information is the most important factor for around 29% of consumers. |
| Allergens |
Read the current ingredients and allergen information for the exact flavour and pack, including any warnings about traces. |
If I need to avoid certain ingredients, the information on the product I choose is what matters most. Checking allergens is a priority for around 14% of consumers. |
| Pre-portioned packs |
Check whether the pack really contains individual portions or whether you’ll need to measure and pack them yourself at home. |
I can prepare portions in advance, but I want to know how much preparation that involves. For around 21% of consumers, the packaging format is the main consideration. |
Individually portioned options at Joybuy
These two products suit a quick solo breakfast in individual portions: a breakfast drink you mix with water, and porridge prepared in a microwave or pan. If you’re specifically looking for crunchy mini flakes, these two options won’t give you the same kind of breakfast cereal.
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Brinta Wake Up Natural breakfast drink, 115 g
An option if you have hot or cold water for preparation but don’t want to use a microwave or pan.
This product contains five 23 g sachets. Brinta says the breakfast drink is ready within one minute of mixing with water; it isn’t classic flakes.
The ingredients contain sugar, and the allergen information lists milk, barley and wheat. To compare nutritional values, check the figures per 100 g on the label.
View at Joybuy
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Quaker Express Oatmeal, 324 g
An option if you want pre-measured porridge and can use a microwave or saucepan at breakfast time.
According to Joybuy’s product information, the pack contains twelve portions and takes two minutes to prepare. This is porridge, not classic cereal flakes.
The product information lists oats and possible traces of soya, barley and wheat. Check the label on the pack you choose for allergens and nutritional values per 100 g.
View at Joybuy
Frequently asked questions
Which individual breakfast portions can I prepare with just water?
Brinta Wake Up! Naturel is a breakfast drink in sachets that, according to Brinta, you can mix with hot or cold water and prepare in one minute. It isn’t a flakes option; also check the ingredients and allergens, including barley, milk and wheat.
Does an individual pack tell me anything about nutritional value?
No, the pack size doesn’t tell you how much fibre, sugar or salt the breakfast cereal contains. For breakfast cereal included in the Wheel of Five, the Netherlands Nutrition Centre lists criteria including at least 8.0 g of fibre per 100 g, no more than 0.69 g of salt per 100 g and no added sugar. So compare the nutritional information and ingredients for the exact product you’re considering.
Where can I check allergens in packaged breakfast cereal?
Read the allergen information on the label of the pack you’re buying. The Netherlands Food and Consumer Product Safety Authority explains that legally relevant allergens must be listed on prepacked foods. Check the ingredients list to see which gluten-containing grain is named, and read any warnings about traces.
Can I make my own portions from a large pack to take with me?
Yes, as long as you measure out the breakfast cereal at home and pack it in a suitable container. Larger packs from brands such as Jumbo or Golden Bridge are different from factory-packed individual portions: you’ll need to do the preparation yourself.