Families sharing one pack
If several people are having breakfast from the same box at the weekend, the net weight matters, as does whether you'll finish the product before its best-before date.
Who is this choice for?
Households comparing wholegrains and fibre
If you're not just looking for crunchy cornflakes, you could also consider muesli or a wholegrain breakfast cereal. Compare the ingredients and nutritional information of the products you're considering.
Families with different taste preferences
If children and adults are sharing one pack, the difference between plain flakes and a sweetened flavoured variety matters. Check the ingredients of the exact variety you want to buy.
What should you look for?
First decide which type of breakfast suits your household, then check the pack size and the label. The percentages below indicate the share of consumers who might consider each point their most important need.
| What to consider | What to check | Who it's important for |
|---|---|---|
| Pack size | Compare the net weight of similar products and check whether you'll finish the box before its best-before date. | When several of us are having breakfast from one box, I want to have enough without being left with a half-full pack. The right amount could be the first consideration for around 36% of consumers. |
| Wholegrains and ingredients | Read the ingredients list and compare the fibre, sugar and salt content per 100 g of the varieties you're considering. | When I'm looking for a wholegrain cereal base, I want to compare the ingredients and nutritional information rather than rely on the front of the box. Around 29% of consumers might put those ingredients first. |
| Flavour for everyone | Check the flavour and ingredients of the exact variety. | If children and adults are sharing the same pack, I want to choose a flavour that suits their preferences. Choosing a flavour everyone likes could matter most to around 21% of consumers. |
| Texture and breakfast style | Decide whether you want plain cornflakes, muesli or a different type of breakfast cereal that needs preparing. | For a relaxed weekend breakfast, I want to know whether I can simply pour out crunchy flakes or prepare a different type of cereal. The way it's eaten could be the main consideration for around 14% of consumers. |
Common mistakes
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Choosing a large pack of muesli as a substitute for cornflakes
Muesli, plain cornflakes and Brinta breakfast cereal differ in texture and how they're eaten. A bigger pack doesn't make them interchangeable.
First decide how you want to eat breakfast, then compare packs within the right product category.
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Treating a flavoured variety as the same as plain flakes
According to the Voedingscentrum, many crunchy breakfast cereals contain added sugar, honey or chocolate. Ingredients vary from product to product.
Read the ingredients for the variety you've chosen and compare the nutritional information per 100 g.
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Relying only on an online product description
Albert Heijn says that ingredients, nutritional information and allergen details may change. This is particularly important if someone at the table needs to avoid certain ingredients.
Check the information on the current packaging before use.
Brands to compare
Brinta
According to Jumbo, Brinta Wholegrain breakfast cereal is available in a 500 g pack.
- An option if you're looking for a wholegrain breakfast cereal rather than plain cornflakes.
- Check how it's prepared: this isn't a crunchy flakes variety.
Kellogg's
Kellogg's sells Corn Flakes and other breakfast cereals with different ingredients.
- According to Kellogg's product information, its Corn Flakes contain maize, barley malt extract, sugar and salt. The brand lists 8,0 g of sugars, 3,0 g of fibre and 1,1 g of salt per 100 g.
- These ingredients and nutritional values apply to Kellogg's Corn Flakes, not to other varieties from the brand.
Albert Heijn
Albert Heijn sells products under its own brand, including AH Cornflakes.
- A product you can compare with other cornflakes.
- Albert Heijn notes that ingredients, nutritional information and allergen details may change, so check the current label.
Jumbo
Jumbo's range includes Cornflakes 500 g and muesli in 1 kg packs.
- The listed net weights make it easier to compare packs within the same product category.
- Muesli and cornflakes have different ingredients and suit different breakfast styles, so don't compare them by pack size alone.
ALDI / Golden Bridge
According to ALDI Netherlands, the Golden Bridge range includes Cornflakes 500 g, Special Flakes Naturel 525 g and several types of muesli.
- The listed weights let you compare the pack sizes of specific varieties.
- Check which product category and ingredients apply to the variety you've chosen.
Lidl
Lidl's range includes breakfast cereals and muesli.
- Another shop to consider when looking for the type of breakfast cereal you want.
- The range shown may vary by store and over time, so check the packaging and availability when you shop.
Breakfast products on Joybuy
These products cover two types of weekend breakfast: cornflakes, including a flavoured variety, and a wholegrain breakfast cereal. Choose by product type, then check whether the pack size suits your household.
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Kellogg's Cornflakes 375 g
For anyone who wants to share plain cornflakes at a weekend breakfast. The pack contains 375 g; check whether that amount suits the number of people eating. Check the current ingredients and allergens on the pack.
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Kellogg's Frosties Breakfast Cereal 330 g
An option for households looking for a sweeter flavour. The pack contains 330 g. Compare the ingredients and nutritional information for Frosties itself, not those of other Kellogg's breakfast cereals.
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Brinta wholegrain breakfast cereal 500 g
For anyone who prefers a wholegrain breakfast cereal to plain, crunchy cornflakes. The pack contains 500 g. Check the preparation instructions and current ingredients on the pack.
Frequently asked questions
What should I look for in a family pack of breakfast cereal?
Check the net weight and whether you'll finish the product before its best-before date, rather than relying on the words ‘family pack’. Jumbo and ALDI Netherlands list flakes in 500 g and 525 g boxes; larger packs of muesli are a different product category.
Can I use a large box of muesli in the same way as cornflakes?
Not necessarily: muesli and cornflakes differ in their ingredients and texture. First decide which breakfast style you want, then compare the pack size and nutritional information per 100 g of suitable products.
Should I check the allergens in cornflakes?
Yes. Check the ingredients and allergens on the specific pack, especially if someone at the table needs to avoid certain ingredients. For example, Kellogg's lists barley malt extract as an ingredient in its Corn Flakes; don't assume this applies to other varieties.
Is the nutritional information on a supermarket website enough?
Use it to compare products before you shop, but check the current packaging too. Albert Heijn says that ingredients, nutritional information and allergen details may change.