Who is this choice for?

Parents looking for bread as the basis of a packed lunch

If bread is the main part of the lunchbox, the type of bread matters more than the word sourdough. The Netherlands Nutrition Centre recommends wholemeal and brown bread for children’s lunches from the age of 4 to 12.

Parents who need to check allergens

If your child has coeliac disease, a relevant food allergy or dietary requirements at school, check the information on the exact product packaging. The terms sourdough and breakfast cake don’t tell you which allergens the product contains or may contain.

Parents packing a separate snack

A pre-portioned slice of breakfast cake is easy to pack separately. If you’re including it regularly, the ingredients, sugar content and portion size are also important when choosing a product.

What should you look for?

First decide whether you’re packing bread as the basis of the lunch or a separate snack. Then check the specific product for allergens, portion size and nutritional information.

What to consider What to check when buying Who it matters to
Bread as the basis of lunch Check whether the sourdough bread is wholemeal or brown; sourdough alone doesn’t tell you this. If bread is the basis of lunch, I don’t want to rely on the baking method alone. An estimated 36% of consumers prioritise this choice.
Allergens Read the ingredients and allergen information on the exact packaging, including any statements about possible traces, and check for any school requirements. If my child needs to avoid certain ingredients, the latest product information determines what I can pack. An estimated 29% of consumers prioritise this check.
Portion and packaging Check the portion size and whether the breakfast cake is individually wrapped. For a separate snack, I want something I can pack without having to cut or divide it first; an estimated 21% of consumers prioritise this.
Sugars and sweeteners Compare the sugar content per portion and per 100 g. If the product contains sweeteners, check the ingredients and any warnings too. If breakfast cake is going in the lunchbox regularly, I want to know what’s in the portion I’ve chosen. An estimated 14% of consumers say this comparison matters most.

Common mistakes

  • Assuming sourdough means wholemeal

    The Netherlands Nutrition Centre says sourdough bread can be made from different grains. So the baking method doesn’t tell you whether the bread is wholemeal.

    If you’re looking for wholemeal bread, check the product name and ingredients list rather than relying on the word sourdough.

  • Using breakfast cake as an automatic substitute for bread

    A snack that’s easy to pack doesn’t serve the same purpose as bread in a lunch. The Netherlands Nutrition Centre also states that a 30 g slice of wholemeal breakfast cake contains 11,1 g of sugars.

    First decide what will form the basis of the lunch, then consider breakfast cake separately as a snack.

  • Relying only on the wording on the front of the pack

    The Peijnenburg product described by Jumbo as having no added sugars contains xylitol and carries a warning that excessive consumption may have a laxative effect.

    Also check the ingredients, allergens and nutritional information per portion for the specific product you’re buying.

  • Assuming a similar product has the same allergens

    Bread and breakfast cake products can have different ingredients and statements about possible allergens. Jumbo also points out that cross-contamination cannot be ruled out for every product.

    Check the packaging of the product you’ve chosen just before packing it, and bear in mind any school requirements.

Brands and product ranges to consider

Peijnenburg

Breakfast cake in a range of varieties, including individually wrapped portions and a separate gluten-free option.

  • According to Peijnenburg, the Naturel 10-pack contains ten individually wrapped slices of 28 g each.
  • The varieties aren’t interchangeable: Peijnenburg states that its gluten-free Naturel variety contains 13 g of sugars per 30 g portion and includes milk as an ingredient.

AH OerDesem

A bread range to consider if you’re specifically looking for wholemeal sourdough for lunch.

  • According to Albert Heijn, AH OerDesem volkoren Allinson contains 57% wholemeal wheat flour and 8,4% wholemeal wheat sourdough.
  • This bread contains wheat; check the current packaging for information about any other allergens.

PLUS Korenlanders

A bread range that includes a smaller wholemeal multigrain sourdough loaf.

  • PLUS states that Kleintje desembrood volkoren maanzaad contains 51% wholemeal wheat flour and 8% sourdough made from rye and wheat.
  • The ingredients list includes wheat, rye and barley; check the exact packaging for information about other allergens too.

Breakfast cake as a separate snack

This product selection is for breakfast cake to pack as a separate snack, not sourdough bread as the basis of a packed lunch.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

An option for packing breakfast cake as a separate snack. For this variety, check the sugar content per portion and the ingredients, including any sweeteners and allergens; the product name doesn’t mean the breakfast cake is sugar-free.

View on Joybuy

Frequently asked questions

Is sourdough bread automatically wholemeal?

No. The Netherlands Nutrition Centre says sourdough bread can be made from different grains. If you’re looking for wholemeal bread for lunch, check the product name and ingredients.

Can regular breakfast cake or sourdough bread be included in a gluten-free diet?

Don’t assume so: the regular breakfast cake reviewed contains rye, and the sourdough breads mentioned contain grains with gluten. Only choose a product clearly labelled gluten-free, and check the current packaging for any other relevant allergens too.

Does all sourdough bread contain iodised baker’s salt?

You can’t tell from the name sourdough bread. Check the ingredients of the loaf you’ve chosen. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through the addition of baker’s salt.

How should you store a larger sourdough loaf for packed lunches?

Follow the storage instructions for the bread you’ve chosen. Albert Heijn says that AH OerDesem volkoren Allinson can be frozen at home on the day of purchase and should be used within one month; don’t apply this instruction to other breads without checking.