Shoppers planning portions for a budget shop
If you want to know how many snacks you’ll get from a pack, check the net weight as well as the number of pieces. Mini cakes and slices can vary in weight.
Who are these sizes suitable for?
Shoppers who take breakfast cake with them
An individually wrapped portion can be handy for a lunchbox or a break. Peijnenburg describes its plain 10-pack as containing ten individually wrapped 28 g slices.
Shoppers who read labels carefully
Check the ingredients and allergens for the exact variety you choose. Peijnenburg says its plain 10-pack may contain milk, hazelnuts, almonds and other cereals containing gluten.
Which features should guide your choice?
First decide whether you want a portion to take with you, mini cakes to share, or a loaf you can slice yourself at home. Then check the quantity in the pack and the label for the variety you’ve chosen.
Individually wrapped slices
Choose these if: you want to put a single slice in your bag or lunchbox in advance.
Worth noting: the portion size is fixed; Peijnenburg says its plain 10-pack contains ten 28 g slices.
Mini cakes
Choose these if: you want to take or share several small cakes.
Worth noting: ‘mini’ doesn’t tell you the weight of each cake or what’s in the recipe; check the pack for the variety you’ve chosen.
Larger pre-sliced breakfast cake
Choose this if: you can cut yourself a slice at home and don’t need individually wrapped portions.
Worth noting: you decide the portion size yourself; this format doesn’t offer the same individually wrapped portions.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Quantity per pack | Compare the net weight in g and the number of pieces or slices. | If I’m planning several snacks as part of my budget shop, the number of portions in a pack matters. Around 42% of shoppers prioritise the number of usable portions. |
| Portion size and taking it with you | Check whether the portions are individually wrapped and how much one portion weighs. | For a lunchbox, I want to be able to take one slice or cake without having to cut it there and then. For around 33% of shoppers, a defined, portable portion comes first. |
| Ingredients and nutritional information | Read the allergen information and compare sugars and salt per portion and per 100 g. | If ingredients or allergens are important to my choice, I want to read the label for the exact variety. For around 25% of shoppers, checking this comes first. |
What could you get wrong?
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Comparing only the number of pieces
More mini cakes doesn’t necessarily mean more breakfast cake. The Jumbo Mini’s and Peijnenburg plain 10-pack differ in both the number of portions and their size.
Check the net weight and work out how many portions you want from each pack.
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Assuming ‘mini’ means individually wrapped
A mini cake and an individually wrapped slice are different portion formats. The product name alone doesn’t tell you how the contents are packed.
Check whether the pack says ‘individually wrapped’ and look at the weight of each cake or slice.
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Treating a sugars claim as a complete label
A claim like this won’t tell you which allergens are listed for the exact variety or what its other nutritional values are.
Read the ingredients, allergen information and nutritional details on the pack you’re buying.
Brands and product ranges to consider
Peijnenburg
Peijnenburg’s ranges include both individually wrapped slices and mini pearl sugar cakes.
- Peijnenburg says its plain 10-pack contains ten 28 g slices, each individually wrapped.
- Check the ingredients and allergens for the variety you choose; the plain 10-pack says it may contain milk and nuts, among other things.
Jumbo
Jumbo described a own-brand pack of Mini’s Breakfast Cake containing 22 pieces, with a net weight of 275 g.
- The number of pieces and net weight let you assess how much each cake weighs.
- Jumbo said this particular variety was no longer in its online range; check which mini variety is currently available to buy.
Koek & Bakker
ALDI Netherlands describes a 485 g pre-sliced Koek & Bakker breakfast cake as a larger alternative for anyone who wants to cut their own slice.
- The pre-sliced format lets you cut yourself a slice at home.
- This isn’t a mini variety or an individually wrapped portion.
Breakfast cake at Joybuy
Related products will be available soon.
Frequently asked questions
How do I compare breakfast cake sizes for my budget shop?
For the packs available to buy, check the net weight and the number of pieces or slices. Then work out how many portions you want from each pack; a mini cake and a slice can weigh different amounts.
Do portions always need to be individually wrapped?
No. An individually wrapped slice gives you a ready-portioned snack to take with you, but at home you can also cut yourself a slice from a pre-sliced loaf.
Should I still check the allergens if I’m buying a familiar brand?
Yes, read the allergen information for the exact variety. The Netherlands Food and Consumer Product Safety Authority explains the allergen labelling requirements for prepacked foods; Peijnenburg says its plain 10-pack may contain milk, hazelnuts, almonds and other cereals containing gluten.
Does ‘baker’s salt’ mean that every mini breakfast cake contains the same amount of iodine?
No. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt for bread and other baked goods. That definition doesn’t specify the iodine content of a particular breakfast cake; check product-specific information if this matters to your choice.