Which pack is most convenient for you?

If you want to serve it straight away

If you’re putting out a plate for several guests, a pre-sliced cake saves you having to cut it during the evening. Albert Heijn and Jumbo list large sliced options; check the pack to see how many slices you’ll actually be able to serve.

If you want to hand out individual portions

You can serve individually wrapped slices or give them to guests to take away. As well as checking the number of pieces, look at the total weight: according to Peijnenburg, its Peijnenburg Naturel 10-pack contains ten 28 g slices, weighing 280 g in total.

If you want to check the label for your guests

If ingredients or allergens matter to a guest, compare the exact varieties rather than looking at the brands alone. Sugar, fibre, salt and allergen information can vary between breakfast cakes, so keep the current packaging available for guests.

What should you look for when choosing?

For Sinterklaas Eve, first decide how you’d like to serve the breakfast cake: straight from a plate, sliced by you or as individual portions. Then compare the total weight and the label of the variety you’re considering.

What to consider What to check before buying Who it matters to
Ready-to-serve portions Compare the total weight and check whether the cake is pre-sliced. Peijnenburg lists its 10-pack as 280 g in total; Albert Heijn and Jumbo also list sliced cakes weighing 485 to 550 g. I want to put out a plate that several guests can help themselves to straight away. For around 42% of these consumers, having enough ready-to-serve portions is the top priority.
Individual portions Check the number of pieces, the weight per piece and whether the slices are individually wrapped. If guests are helping themselves at different times or taking a slice home, I don’t want to have to open and portion the whole cake. Around 25% of these consumers prioritise individual portions.
Nutrition information and allergens Compare sugar, fibre and salt per 100 g and per portion. Check the ingredients and allergens on the current packaging of the exact variety. I want to be able to check what I’m offering guests, especially if someone needs to avoid an allergen or compare nutritional values. For around 33% of these consumers, checking the label comes first.

Common mistakes

  • Mistaking a multipack for a large cake

    Ten portions might sound like plenty for a group, but Peijnenburg lists its Naturel 10-pack as ten 28 g slices: 280 g in total.

    Compare the total weight and number of portions with the number of guests, rather than relying on the name on the front of the pack.

  • Assuming ‘no added sugar’ means ‘sugar-free’

    According to Peijnenburg, its Naturel variety with no added sugar still contains 4.9 g of sugar and 0.70 g of salt per 100 g. So the claim doesn’t tell you everything about the cake’s nutritional values.

    Check the nutrition information per 100 g and per portion if sugar, fibre or salt will affect your choice.

  • Serving a breakfast cake without checking the label

    Ingredients vary between varieties. PLUS lists rye among the ingredients of its Korenlanders Bakkers plain breakfast cake, and states that it may contain various nuts.

    If a guest has told you about an allergy, check the current packaging of the exact variety you’re serving and leave the information beside the cake.

  • Assuming a cake listed online is available to order online

    Lidl lists its 485 g ontbijtkoek zero as available in store only. A product listing doesn’t necessarily tell you how you can buy the cake.

    Before planning what to serve, check where the variety you’ve chosen is available.

Brands and own-label options at a glance

Peijnenburg

Peijnenburg offers large sliced breakfast cakes and a Naturel 10-pack with individually wrapped slices. This makes the brand a useful option if you want to fill a serving plate or hand out portions.

  • According to Peijnenburg, the Naturel 10-pack contains ten 28 g slices.
  • A 10-pack has a different total weight from a large cake, so check the ingredients and nutrition information for each variety too.

Jumbo

Jumbo lists, among other options, a 550 g Naturel Ontbijtkoek and sliced breakfast cakes from other brands. Compare the pack sizes and whether the cakes are sliced.

  • The listed 550 g own-label cake is an option if you’re looking for a large cake.
  • For this own-label variety, don’t rely on the weight alone: check the pack to see whether the cake is sliced.

Albert Heijn

Albert Heijn lists its own-brand sliced breakfast cake in 485 g packs, alongside sliced Peijnenburg varieties.

  • The sliced own-brand options let you compare plain and wholemeal varieties.
  • Albert Heijn notes that ingredients, nutritional values and allergy information may change, so check the pack before serving.

PLUS Korenlanders

The 500 g PLUS Korenlanders Bakkers plain breakfast cake is a whole cake for anyone who wants to slice it themselves.

  • With a whole cake, you can choose how thick to cut the slices.
  • PLUS lists rye among the ingredients and states that the cake may contain various nuts. Check the label before serving it to guests.

Koek & Bakker

ALDI lists a 485 g sliced Koek & Bakker Ontbijtkoek Zero, labelled as having no added sugar.

  • The listed variety is pre-sliced and has a stated total weight of 485 g.
  • Check sugar, other nutritional values and allergens on the current label rather than relying on the word ‘Zero’ alone.

Lidl / Tastino

Lidl lists a 485 g ontbijtkoek zero. It’s an option to compare with other packs in store.

  • The stated total weight makes it easy to compare with other large packs.
  • Lidl lists this variety as available in store only; check the ingredients and nutrition information there too.

Breakfast cake options at Joybuy

These options suit different ways of serving breakfast cake on Sinterklaas Eve: a large sliced cake, a whole cake to slice yourself and smaller packs. Above all, compare the pack size and label information with what you need for your guests.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

For anyone who wants to put slices straight on a plate without having to cut them first. Check the pack to see how many slices it contains, and read the current label if you have any allergies to consider.

View at Joybuy
g'woon breakfast cake, unsliced, 550 g

g'woon breakfast cake, unsliced, 550 g

For anyone who wants to serve a large cake and slice it themselves. Keep a knife and board handy, and check the pack label if you have any allergies to consider.

View at Joybuy
Snelle Jelle ontbijtkoek Less Sugar-Free, 250 g

Snelle Jelle ontbijtkoek Less Sugar-Free, 250 g

A smaller pack to consider if you want to hand out portions or send some home with guests. Compare the 250 g pack size with the number of guests. Don’t take ‘Less Sugar-Free’ as confirmation that the cake is sugar-free: check the current nutrition information and ingredients.

View at Joybuy
g'woon breakfast cake, 6 pieces

g'woon breakfast cake, 6 pieces

For anyone who wants to compare a six-piece pack with a large cake. Before buying, check the total net weight and whether the pieces are individually wrapped; read the current label if you have any allergies to consider.

View at Joybuy

Frequently asked questions

How much breakfast cake do I need for a Sinterklaas evening?

Start with the number of guests, then compare the total weight and, if listed, the number of slices. Albert Heijn and Jumbo list sliced cakes weighing 485 to 550 g; according to Peijnenburg, its Peijnenburg Naturel 10-pack contains ten 28 g slices, weighing 280 g in total. So a 10-pack isn’t automatically the biggest option.

Is breakfast cake with no added sugar sugar-free?

No, those claims don’t mean the same thing. Peijnenburg lists 4.9 g of sugar, 17 g of fibre and 0.70 g of salt per 100 g for its Naturel variety with no added sugar. Check the nutrition information for the exact variety if any of these values will affect your choice.

What should I look for if a guest has a gluten or nut allergy?

Check the ingredients and allergens on the current packaging of the breakfast cake you plan to serve. PLUS lists rye among the ingredients of its Korenlanders Bakkers plain breakfast cake and states that it may contain various nuts. So don’t rely on the product category or information about a different variety.