If you’re mainly looking for the texture of grains and seeds, check both the ingredients and the product format: an individually wrapped snack isn’t the same as a breakfast cake loaf. Choose wholemeal breakfast cake if wholemeal rye flour is your priority, or compare varieties with no added sugars if that claim matters most to you. In either case, check the sugars, sweeteners and allergens on the packaging too.
You want extra texture and check whether grains or seeds actually appear in the ingredients list. Albert Heijn lists Peijnenburg Tussendoor+ with grains and seeds; also check the product format if you’re actually looking for sliced breakfast cake.
You want to know how much wholemeal rye flour a variety contains, and compare fibre, sugars and allergens on the packaging too.
You’re looking for a variety with no added sugars and want to know which sweetener it uses. For the Peijnenburg variety listed by PLUS, the polyol content and warning about excessive consumption are also relevant.
First decide whether texture, wholemeal rye flour or the no-added-sugars claim matters most to you. Then compare the product format and nutritional information of the varieties that fit your priorities.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Texture from seeds | Check the ingredients list for seeds and see whether you’re buying a breakfast cake loaf or an individually wrapped snack. | I’m mainly looking for a different texture, but don’t want to accidentally pick up a different product format. Texture is the top priority for around 33% of consumers. |
| Wholemeal and fibre | Compare the proportion of wholemeal rye flour, and the fibre and sugars per 100 g. For your own portion, also consider the size of a slice. | With my usual breakfast cake, I mainly want to compare the wholemeal rye flour and fibre. That’s the top priority for around 42% of consumers. |
| No added sugars | As well as the claim, check the total sugars, the sweeteners used and any warnings on the packaging. | I’m specifically looking for a variety with no added sugars, but I also want to know what’s used instead. Around 25% of consumers prioritise this. |
Wholemeal describes the grain ingredient used, not the sugar content. According to PLUS product information, its sliced wholemeal breakfast cake contains 34.1 g of sugars per 100 g; Peijnenburg lists 39 g per 100 g for its sliced wholemeal variety.
Compare the proportion of wholemeal flour, fibre and sugars on the same basis, for example per 100 g.
Albert Heijn lists Peijnenburg Tussendoor+ with grains and seeds in its breakfast cake category. A snack like this may differ from a breakfast cake loaf in both format and portion size.
Check the product format and see which grains and seeds are listed in the ingredients.
The Peijnenburg Volkoren zonder toegevoegde suikers listed by PLUS contains xylitol and 24 g of polyols per 100 g. According to the product warning, excessive consumption may have a laxative effect.
Read the ingredients, nutritional information and warnings before choosing this variety.
Albert Heijn and PLUS point out that product information, including ingredients and allergens, can change.
Check the packaging of the breakfast cake you choose when you buy it, especially if you need to avoid certain ingredients.
Offers, among other options, plain and wholemeal breakfast cake, individually wrapped varieties and a version with no added sugars.
Offers its own-brand breakfast cake and also stocks breakfast cake and snack products from other brands.
Offers its own-brand breakfast cake in plain, wholemeal and reduced-sugar varieties, among others.
Offers its own-brand wholemeal breakfast cake and Peijnenburg varieties with product information you can use to compare labels.
Lists a sliced wholemeal breakfast cake under the Koek & Bakker brand.
Lists Tastino breakfast cake in its in-store range.
No. Wholemeal refers to the grain flour used; seeds are separate ingredients. Check both on the packaging and look at the product format too: for example, Albert Heijn lists Peijnenburg Tussendoor+ with grains and seeds alongside breakfast cake.
No. PLUS lists 34.1 g of sugars per 100 g for its sliced wholemeal breakfast cake, while Peijnenburg lists 39 g per 100 g for its Volkoren Gesneden variety. Compare the nutritional information of the varieties you’re considering.
Check which sweeteners are used, the total sugars and any warnings. The Peijnenburg Volkoren zonder toegevoegde suikers listed by PLUS contains xylitol and 24 g of polyols per 100 g; the packaging warns that excessive consumption may have a laxative effect.
Follow the storage instructions on the packaging of the variety you choose. PLUS recommends keeping its wholemeal breakfast cake in a cool, dark place and advises storing the listed Peijnenburg variety in a sealed tin or container after opening.
