Which option is practical for you?

If you need four rolls

For breakfast for four people, or four portions, a pack of four bake-at-home rolls is a suitable amount, provided you can prepare them at home.

If you’re looking for wholegrain ingredients

As well as the quantity, you’ll want to compare the ingredients and fibre content. For a multigrain roll, check the stated proportion of wholemeal flour and the nutritional information per 100 g.

If you have a small household and want individual rolls

If you only need a few rolls, buying fresh rolls individually lets you match the quantity to what you’ll eat at breakfast.

What should you look for when choosing?

First, work out how many rolls you need. Then compare how they’re prepared and, if the type of bread matters to you, check the ingredients and nutritional information.

What to consider What to check Who it matters to
Enough for four Check the number of rolls and the total weight of the pack. If I want to serve four rolls, I need to know whether one pack will be enough and how many might be left over. For around 40% of consumers, the quantity they need comes first.
Ingredients and fibre Check the proportion of wholemeal flour in the ingredients list and compare the fibre per 100 g in the nutritional information. I want to know what goes into a multigrain roll rather than relying on its name alone. For around 30% of consumers, the ingredients are their main concern.
Individual rolls Check which fresh rolls are available individually and how many you need. For a small breakfast, I’d rather buy only the rolls we’ll eat. For around 30% of consumers, avoiding leftover rolls is the main priority.

Common mistakes

  • Assuming multigrain means wholegrain

    The term multigrain doesn’t tell you how much wholemeal flour a roll contains. For example, PLUS lists 56% wholemeal wheat flour in the ingredients information for its multigrain rolls.

    If the ingredients matter to your choice, read the ingredients list and compare the nutritional information per 100 g.

  • Forgetting to prepare bake-at-home rolls

    Bake-at-home rolls take time and require a suitable appliance. Albert Heijn gives a preparation time of 8 to 10 minutes for its white bake-at-home rolls.

    Check the instructions on the pack before choosing bake-at-home rolls. If you want to serve rolls without preparing them at home, look for fresh rolls instead.

  • Assuming every roll contains iodised baker’s salt

    Not all bread is made with iodised baker’s salt. The Netherlands Nutrition Centre points out that baker’s salt isn’t used in every type of bread.

    Check the ingredients list for ‘iodised salt’ or ‘baker’s salt’ if you want to know which salt was used in a particular product.

Brands to consider

Albert Heijn

A choice of white bake-at-home rolls in a pack or fresh rolls sold individually.

  • AH Witte pistolets come in a pack of four, with a total weight of 300 g; Albert Heijn gives a preparation time of 8 to 10 minutes.
  • For the fresh option, check how many you need for breakfast; it’s prepared differently from bake-at-home rolls.

Jumbo

For anyone who wants to browse different types of rolls within one range.

  • Jumbo lists white and multiseed rolls in 300 g packs, among other varieties.
  • Compare the ingredients for each variety: white, multiseed, spelt and sourdough describe different types of bread.

Lidl

A shop to consider if you’re choosing rolls for your weekend breakfast in store.

  • Check the pack to see what type of bread it is, how many rolls it contains and whether you need to prepare them at home.

ALDI

For anyone who wants to buy a small number of fresh white rolls individually.

  • ALDI lists an individual white roll, so you can match the number you buy to your breakfast.
  • Judge an individual roll by the quantity you need, rather than comparing it as though it were the same as a 300 g pack.

PLUS

For anyone who wants to compare white and multigrain bake-at-home rolls.

  • The white and multigrain varieties come in 300 g packs. PLUS lists 56% wholemeal wheat flour for the multigrain variety.
  • Multigrain and wholegrain aren’t interchangeable terms; also check the other ingredients and allergen information for the variety you choose.

Dirk

For anyone who wants four bake-at-home rolls and is choosing between white and multigrain.

  • Dirk lists both white and multigrain rolls in packs of four, with a total weight of 300 g.
  • Choose the type of bread based on the ingredients and nutritional information for that variety, not just the name ‘multigrain’.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Are multigrain rolls always wholegrain?

No. The term ‘multigrain’ alone doesn’t prove that a roll is wholegrain. Check the ingredients list: PLUS lists 56% wholemeal wheat flour in its multigrain rolls.

Can I cook bake-at-home rolls in an air fryer?

You can if the instructions for the product you’ve chosen include air-fryer cooking. For the white and multigrain rolls mentioned, PLUS gives a cooking time of four minutes in a preheated air fryer at 200 °C. For other rolls, follow the instructions on their own packaging.

Does every roll contain iodised baker’s salt?

No, don’t assume that it does. According to the Netherlands Nutrition Centre, baker’s salt isn’t used in every type of bread. Check the ingredients list for the roll you choose.

Which allergens should I check in multigrain rolls?

Check the allergen information on the specific pack. The PLUS multigrain variety mentioned contains wheat, rye, barley and oats, among other ingredients, and may contain soya, milk and sesame. Ingredients can vary from product to product.