Who are these choices relevant to?

Breakfast lover who likes generous fillings

If you want to add cheese, egg or hummus to your roll, compare whole rolls by their weight per piece and shape. A description such as ‘thick cut’ doesn’t tell you how a whole roll is made.

Shopper looking for wholemeal and fibre

Compare the exact type of bread, ingredients and nutritional information per 100 g. According to Voedingscentrum, wholemeal bread is made with 100% wholemeal flour; ‘multigrain’ on its own doesn’t tell you that.

Breakfast lover who keeps rolls in stock

Part-baked and frozen rolls each need different preparation. Before buying, check what equipment and preparation time you’ll need, and how to store the rolls you choose.

What should you look for when choosing?

Start with the type of roll you want to fill. Then compare the ingredients and how long it takes to prepare on a working day.

What to consider What to check before buying Who should pay particular attention?
A whole roll for filling Compare the weight per piece and check whether you’re buying individual rolls or a pack of several whole rolls. Albert Heijn lists its individual white roll at 70 g. If I want a generous filling, I want to know which whole roll I’m buying without relying on an unclear slice thickness. Around 38% of consumers put the filling first when making this choice.
Wholemeal and fibre Look for an explicit ‘wholemeal’ description and compare the ingredients and fibre per 100 g. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls. If you mainly want to compare the type of flour and nutritional value, the colour of the bread alone won’t tell you much. For around 31% of consumers, this information is the top priority.
Preparation and storage Check the preparation method and storage instructions for the exact product. Jumbo says its brown frozen rolls must not be refrozen after thawing. On a busy morning, I want to have rolls in stock that I can prepare with the equipment I have. This is the top priority for around 23% of consumers.
Gluten and allergens Read the allergen information on the exact pack, or ask about it for loose rolls. Check for an explicit gluten-free label if you need one. If I need to avoid gluten, I need to be able to check before buying whether this particular roll is suitable. For around 8% of consumers, this is the deciding factor.

Common misconceptions

  • Assuming ‘multigrain’ means ‘wholemeal’

    These terms don’t mean the same thing. According to Voedingscentrum, wholemeal bread is made with 100% wholemeal flour; PLUS lists 56% wholemeal wheat flour for its multigrain rolls.

    If wholemeal is what you’re looking for, check for an explicit ‘wholemeal’ description and read the ingredients for the product you’ve chosen.

  • Expecting a thick slice from a whole roll

    Albert Heijn, Jumbo and Dirk describe their rolls in the product information as whole rolls. Their weight tells you how much bread you’re getting, not how thick a slice is or what the crumb will be like.

    For a generous filling, compare the weight per roll, the type of bread and whether you want a fresh or part-baked product.

  • Refreezing thawed rolls

    Jumbo says its brown frozen rolls must not be refrozen after thawing.

    Only thaw as many as you need, and follow the storage and preparation instructions on the pack.

  • Judging the type of salt or allergens by the colour of the bread

    According to Voedingscentrum, bakers aren’t required to use baker’s salt. You should also check the ingredients and allergens for each product.

    Read the ingredients and allergen information for packaged rolls. For loose rolls, ask for information about the specific product.

Brands to compare

Albert Heijn

Albert Heijn’s product information lists individual white and wholemeal rolls, both weighing 70 g each.

  • The wholemeal option is described as containing 100% wholemeal flour; the white option uses a different type of flour.
  • The weight per piece doesn’t confirm a particular slice thickness or how sturdy the roll will be for fillings.

Jumbo

Jumbo lists, among other options, white and mixed-seed part-baked rolls, as well as brown frozen rolls.

  • The white and mixed-seed options are listed in packs of four, weighing 300 g.
  • Jumbo says its brown frozen rolls must not be refrozen after thawing.

PLUS

At PLUS, you can compare the product information for white and multigrain part-baked rolls with that for a separate gluten-free option.

  • The multigrain option lists 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • ‘Multigrain’ doesn’t mean that the roll is entirely wholemeal; the gluten-free option has a different recipe, so check its label separately.

Dirk

Dirk lists white and rustic multigrain part-baked rolls in packs of four.

  • These options give you a choice of white or multigrain rolls.
  • If nutritional information and allergens matter to your choice, compare the details on the exact pack.

Lidl

Lidl lists white petit-pain rolls to bake at home in a 700 g pack.

  • The pack size gives you a clear point of reference when assessing how many rolls you’re getting.
  • Check the ingredients, nutritional information and preparation instructions on the pack for this product.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is ‘thick cut’ a useful description for rolls?

Not as a consistent measurement for the rolls that Albert Heijn, Jumbo and Dirk describe as whole rolls. If you want a generously filled roll, compare the type of bread and the weight per piece rather than assuming a particular slice thickness.

Is a multigrain roll also wholemeal?

Not necessarily. According to Voedingscentrum, wholemeal bread is made with 100% wholemeal flour, while PLUS lists 56% wholemeal wheat flour for its multigrain rolls. Check the description and ingredients if you’re specifically looking for wholemeal.

How long does it take to bake part-baked rolls on a working day?

It depends on the rolls and the equipment. PLUS says its white part-baked rolls take four minutes in an air fryer at 200 °C; also check the other steps on the pack for the product you’re buying.

Does every Dutch roll contain iodised baker’s salt?

No. According to Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients list for the roll you’ve chosen, or ask which type of salt has been used if you’re buying one loose.

Where can I find allergen information for rolls?

For packaged rolls, read the label: according to the Netherlands Food and Consumer Product Safety Authority, it must include allergen information. For a loose roll, ask for information about that exact product. Don’t rely on the colour of the bread or on another product from the same brand.