Regular price comparers
If you often buy breakfast loaf for home, work or a shared coffee break, larger own-brand packs are a useful starting point for comparison.
Which option is right for you?
Those comparing sugars and fibre
If you’re specifically looking for breakfast loaf with no added sugars, or want to compare sugar and fibre content, check the nutritional information for the option you’re considering.
People taking a portion with them
If you want to grab a slice during your coffee break without having to cut it yourself, pre-sliced loaf is practical. Individually wrapped portions are also easy to take with you.
What should you look for when choosing?
First decide what matters most for your coffee break: pack size, nutritional information, portioning convenience or ingredients.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack size | Compare the net weight and price per kg of the options you actually want to eat. | If I regularly have breakfast loaf with my coffee, I want to choose a pack that suits how much I eat; around 31% of consumers prioritise this consideration. |
| Sugars and fibre | Read the nutritional information per 100 g and per portion for the exact option. | For my coffee break, I mainly want to know how much sugar and fibre a slice contains. This nutritional consideration comes first for around 25% of consumers. |
| Portioning convenience | Check whether the loaf is pre-sliced and whether the slices are individually wrapped. | If I take a slice to work, I want to be able to grab one without cutting it myself; this convenience matters most to around 25% of consumers. |
| Ingredients and allergens | Check the current ingredients list and allergen information on the pack you’ve chosen. | If I need to avoid certain grains, I only choose after reading the label. Around 19% of consumers prioritise this check. |
Common mistakes
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Looking only at the pack as a whole
A smaller pack and a larger loaf can’t be compared on a like-for-like basis.
Compare options by price per kg, then decide whether pre-sliced or individually wrapped slices would be useful for your coffee break.
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Treating ‘no added sugars’ as a complete nutritional assessment
That claim doesn’t tell you how much sugar or fibre a portion contains, or anything about all the other ingredients.
Compare the nutritional information per 100 g and per portion, and read the ingredients list too.
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Guessing allergens from the product name
According to PLUS, PLUS Ontbijtkoek Naturel gesneden contains rye flour and may contain wheat, barley and oats. The word ‘plain’ doesn’t tell you that.
Check the current information on the pack of the exact option every time you buy it.
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Including an expired offer in your shopping plan
An offer is only valid during the stated period and subject to its terms. The Tastino offer shown at Lidl ended on 4 October 2026.
Check the offer dates, and for up-to-date information about Lidl food products, check in store, as Lidl itself advises.
Brands to compare
Peijnenburg
Peijnenburg offers plain, wholemeal and individual-portion options, including a specific variety with no added sugars.
- Individually wrapped slices are an option if you’re taking some with you.
- The nutritional values of one variety don’t apply to the whole range, so check the pack you’ve chosen.
Jumbo
The own-brand range includes large packs of plain breakfast loaf and pre-sliced options.
- You can compare pack sizes and pre-sliced options within the own-brand range.
- Check the information for the exact option if ingredients or allergens affect your choice.
Albert Heijn
The AH range includes pre-sliced plain, wholemeal and zero breakfast loaf.
- The different options give you a range of nutritional information to compare.
- Read the label on the option you’ve chosen for ingredients and allergen information.
PLUS
PLUS offers, among other options, pre-sliced plain breakfast loaf and flavoured varieties.
- You can check product details and ingredients for the plain variety.
- The plain variety mentioned contains rye flour and may contain wheat, barley and oats.
Koek & Bakker
This ALDI own brand offers pre-sliced wholemeal breakfast loaf and a pre-sliced Zero variety.
- Both of the varieties mentioned come pre-sliced.
- ALDI describes the Zero variety as having ‘no added sugars’; check the current label for full nutritional information.
Tastino
Tastino is a brand you can compare in store at Lidl.
- The breakfast loaf offer shown was for plain, unsliced breakfast loaf.
- Check in store which variety and offer terms apply when you shop.
Breakfast loaf for a sliced wholemeal option
This Joybuy option is a good fit for a coffee break when you’re looking for pre-sliced wholemeal breakfast loaf. To check how it fits your food budget, compare the price per kg on the product page with your other options.
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g'woon wholemeal breakfast loaf, sliced, 485 g
A pre-sliced option if you want to grab a slice for your coffee break without cutting it yourself.
485 g pack. Check the current ingredients and allergen information on the pack, especially if you need to avoid rye or other grains.
Frequently asked questions
Is breakfast loaf with no added sugars the right choice for every coffee break?
No. That claim alone doesn’t tell you which option is right for you. The Netherlands Nutrition Centre lists 11.2 g of sugars and 1.1 g of fibre in a 30 g slice of regular breakfast loaf, compared with 0.8 g of sugars and 5.1 g of fibre in a 30 g slice of breakfast loaf with no added sugar. Before buying, compare the nutritional information for the exact products.
What should I look for if I need to avoid certain grains?
Read the ingredients and allergen information on the exact pack. PLUS lists rye flour in its pre-sliced plain breakfast loaf and says it may contain wheat, barley and oats; don’t rely on the product name alone.
How should I store breakfast loaf after buying it?
Follow the storage instructions on the pack. PLUS says its pre-sliced plain breakfast loaf should be stored in a cool, dry place away from light; seal the pack well once opened.
Does breakfast loaf always contain iodine because of baker’s salt?
Don’t assume that every breakfast loaf has a set iodine content. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory. Check the pack of the breakfast loaf you’ve chosen, or ask the manufacturer which ingredients it uses.