Who is a larger pack suitable for?

Households who eat breakfast together

If several people in your household eat flakes on Sunday, a larger pack could suit how much you plan to use. Also think about how often you’ll eat them between Sunday breakfasts, so the pack isn’t left open for too long.

Shoppers comparing ingredients

If wholegrain ingredients and fibre matter to you, compare the ingredients list and nutritional information per 100 g with other breakfast cereals. Remember to compare sugars and salt too.

Households checking for allergens

If you have an allergy or follow a gluten-free diet, whether a product is suitable depends on its specific ingredients. Even with corn-based flakes, you still need to check the current ingredients and allergen information.

What should you look for when choosing?

First, work out how much breakfast cereal your household gets through. Then compare the ingredients in the types of product you’d like to eat. If you have dietary requirements or allergies, check the specific pack.

What to consider What to check Who it matters to
Pack size and how much you use Compare the net weight with how many flakes your household actually eats, and follow the storage instructions on the pack. If we mainly eat breakfast together on Sundays, we don’t want a large pack that stays open for a long time. Around 42% of consumers put choosing a pack that suits how much they use first.
Ingredients Check the ingredients and compare fibre, sugars and salt per 100 g; look for the wholegrain content if it’s listed. I want a crunchy breakfast, but I also want to see how the cereal products differ in their ingredients. Around 33% of consumers give this comparison top priority.
Allergens and gluten Read the current ingredients and allergen information; if you need to eat gluten-free, check for an explicit gluten-free label. If someone at home needs to avoid certain grains, make sure the pack you choose is suitable. Suitable ingredients come first for around 25% of consumers.

Common mistakes

  • Assuming a large pack is automatically practical

    The contents may be left open for longer than you expect if flakes are only served at Sunday breakfast.

    Choose a pack size that suits your household’s breakfast habits, and read the storage instructions on the packaging.

  • Assuming all flakes are the same

    Cornflakes and flakes made with wholegrain wheat can differ in ingredients and nutritional value. According to Jumbo’s product information, Special Flakes contain 7,2 g of fibre per 100 g; Kellogg's lists 3,0 g per 100 g for Corn Flakes.

    Compare the nutritional information per 100 g, and think about the flavour and texture you prefer.

  • Assuming cornflakes are gluten-free

    A corn-based product may also contain ingredients from grains that contain gluten. For example, Kellogg's lists barley malt extract as an ingredient in Corn Flakes.

    If you follow a gluten-free diet, check the current packaging and choose a product with a suitable, explicit gluten-free label.

Brands and retailers to consider

Kellogg's

A brand to consider if you want to compare the ingredients in a specific type of cornflakes.

  • Kellogg's lists 3,0 g of fibre and 8,0 g of sugars per 100 g for Corn Flakes.
  • The ingredients include barley malt extract, so don’t judge whether it’s suitable for a gluten-free diet by the word ‘corn’ alone.

Brinta

Brinta Wholegrain Cereal Breakfast is an alternative if you prefer a warm bowl to crunchy cornflakes.

  • Albert Heijn’s product information lists wholegrain wheat and 10 g of fibre per 100 g.
  • The product contains wheat and needs to be prepared with milk or water; it doesn’t have the texture of cornflakes.

Jumbo

The range includes regular Cornflakes and Special Flakes: two different options for a cold breakfast.

  • According to Jumbo, Special Flakes contain 53% wholegrain wheat, 7,2 g of fibre and 1,3 g of sugars per 100 g.
  • Special Flakes contain wheat and barley; if you have allergies, check the rest of the allergen information on the pack too.

Albert Heijn

Online product information can help you look at products such as Brinta Wholegrain Cereal Breakfast before you shop.

  • The product information includes ingredients and nutritional values that you can compare before shopping.
  • Check the current packaging before use, especially if ingredients or allergens are important to your choice.

Golden Bridge (ALDI)

Golden Bridge is an ALDI own-brand range that includes regular cornflakes for anyone looking for this type of cereal.

  • ALDI lists Golden Bridge Cornflakes in a 500 g pack.
  • Even with this pack size, consider whether the contents suit how often your household eats cornflakes.

Lidl

Lidl’s breakfast range includes products such as granola and crunchy muesli.

  • These products offer different breakfast options if you’re looking beyond cornflakes.
  • Granola and crunchy muesli aren’t cornflakes; compare their ingredients and nutritional information as separate product types.

Products for two breakfast preferences

These products showcase two different options for Sunday breakfast: crunchy cornflakes and a wholegrain cereal breakfast that you prepare warm. Decide how you’d like to prepare your breakfast before comparing pack sizes.

Kellogg's Corn Flakes, 375 g pack

Kellogg's Corn Flakes 375 g

For anyone who wants crunchy cornflakes at Sunday breakfast. For Corn Flakes, Kellogg's lists 3,0 g of fibre, 8,0 g of sugars and 1,1 g of salt per 100 g. The ingredients include barley malt extract; if you have dietary requirements or allergies, check the current packaging.

View at Joybuy
Brinta Wholegrain Cereal Breakfast, 500 g pack

Brinta Wholegrain Cereal Breakfast 500 g

For anyone who’d rather make a warm cereal breakfast than eat crunchy cornflakes. This product is made with wholegrain wheat; Albert Heijn’s product information lists 10 g of fibre per 100 g. It contains wheat and isn’t a substitute if you’re looking specifically for the texture of cornflakes.

View at Joybuy

Frequently asked questions

Is a large pack of flakes suitable for a weekly Sunday breakfast?

It depends on how much your household eats at each breakfast and whether you’ll use the pack between Sundays. Choose a size that suits how much you get through, and follow the storage instructions on the packaging.

Which nutritional information is useful when comparing flakes?

Compare the ingredients and the fibre, sugars and salt per 100 g. Also check whether the wholegrain content is listed. Bear in mind that cornflakes, wholegrain flakes and warm cereal breakfasts are different types of product.

Are regular cornflakes automatically gluten-free?

No, the name ‘cornflakes’ doesn’t guarantee that. Kellogg's lists barley malt extract in Corn Flakes; if you follow a gluten-free diet, check the current ingredients and look for an explicit gluten-free label on the specific pack.

Should I check the ingredients and allergens on the pack too?

Yes. Before use, check the current packaging if ingredients or allergens are important to your choice. Online product information is useful when planning what to buy, but the details on the pack may differ.

How should I store a bulk pack of breakfast flakes?

Follow the instructions on the packaging and check the best-before date. Kellogg's recommends storing Corn Flakes in a dry place; Jumbo says to store Special Flakes in a cool, dark place.