Breakfast lovers who want one croissant
If you want to eat a single croissant straight away, buying one avoids having to store or use up a larger pack. ALDI and PLUS both list individual butter croissants.
Which option is right for you?
Households baking several croissants
A multipack is a good choice if you’re serving several people at once or can use the remaining croissants according to the storage instructions. Jumbo and PLUS list bake-off multipacks; check which preparation method applies to the one you choose.
Shoppers who read labels carefully
If you’re looking for a particular recipe or need to take allergens into account, the latest ingredients and allergen information is more useful than the product name alone. PLUS provides this information for its croissants, though it can vary between varieties.
What should you look for when choosing?
First, work out how many croissants you’ll need for breakfast. Then decide whether you want to eat them straight away or prepare them at home, and check the label if you have specific ingredient requirements.
| What to consider | What to check before buying | Who should pay particular attention? |
|---|---|---|
| Number of croissants | Check how many croissants are in the pack and whether you’ll use them all. | If I only want one croissant, I’d rather not buy more than I can eat. Around 50% of consumers prioritise the number of croissants they’ll actually use. |
| Preparation and storage | Read the storage instructions and check whether you’ll need an oven or air fryer. | If I’m making breakfast for several people, I want to know in advance when to defrost or bake the croissants. Around 30% of consumers prioritise planning preparation and supplies. |
| Ingredients and allergens | Check the latest ingredients list and allergen information for the variety you’ve chosen. | If I’m looking for a butter recipe or need to avoid an allergen, I don’t want to rely on the product name alone. Checking ingredients is the top priority for around 20% of consumers. |
Common mistakes
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Buying a multipack without a plan for using it
Pack sizes and weights vary. A pack of six is less suitable for a breakfast for one if the remaining croissants will go unused.
Choose a pack size you can eat or store according to the instructions.
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Skipping the preparation instructions
A bake-off croissant isn’t the same as one that’s ready to eat. PLUS gives different preparation instructions for its butter bake-off croissants and its small butter croissant.
Check each product to see whether it needs defrosting and what equipment and preparation time the pack specifies.
Preparing and, if necessary, defrosting the croissants takes time on the morning you want to serve them.
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Assuming ‘butter’ or ‘fresh’ tells you about the nutritional value
These words alone don’t tell you the nutritional value of a particular croissant. The Netherlands Nutrition Centre gives general values for a 45 g croissant; your product may have different values.
Check the nutritional information per 100 g and, where provided, per serving of the pack you’ve chosen.
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Expecting every croissant to contain iodised salt
PLUS lists iodised salt in one butter bake-off variety. That doesn’t tell you which type of salt is used in another croissant.
Check the ingredients list for the specific product if you want to know.
Brands to consider
Albert Heijn
Albert Heijn lists croissants in packs of four, as well as fresh varieties and products to bake at home.
- The different preparation options give you the choice of serving them straight away or baking them at home.
- Check the availability and preparation method of the variety you choose.
Jumbo
Jumbo lists standard croissants in packs of six, as well as separate butter and other varieties.
- A pack of six is a practical option if you’re baking for several people.
- Don’t assume the standard variety has the same features as the butter variety.
ALDI
ALDI lists an individual fresh butter croissant for in-store purchase.
- A single croissant suits a breakfast when you only need one.
- Check availability at the shop where you do your food shopping.
Dirk
Dirk lists 1 de Beste butter croissants, as well as packs from Danerolles and Délifrance.
- You can compare packs of four and six.
- Recipes, weights and preparation methods vary by product.
PLUS
PLUS lists both a small butter croissant and a 180 g pack of butter bake-off croissants.
- The product information helps you check ingredients, allergens and preparation instructions.
- Follow the instructions and check the label for the exact variety you buy.
Croissants on Joybuy
Each of these packs contains four croissants, making them particularly suitable if you want several for breakfast. Before buying, check the preparation instructions and the latest label for the pack you’ve chosen.
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SCHOOF Croissants, 4 pieces
This pack of four could be a good choice for breakfast with several people.
Check the pack for preparation instructions and details of any allergens.
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g'woon Butter Croissants, 4 pieces, 180 g
This pack is an option if you’re looking for four butter croissants for breakfast.
The stated total weight is 180 g. Check the latest label for allergen information and preparation instructions.
Frequently asked questions
When should I choose a single croissant rather than a pack?
A single croissant is a good choice if you need one to eat straight away. If you choose a multipack, think in advance about when you’ll use the remaining croissants and follow the storage instructions.
Can you cook bake-off croissants in an air fryer?
Yes, if the instructions for that specific product say you can. PLUS recommends cooking its butter bake-off croissants in a preheated air fryer at 180 °C for four minutes; don’t assume the same setting will work for other croissants.
Which allergens should I check in a butter croissant?
Read the allergen information for the exact variety. PLUS lists wheat and cereals containing gluten, egg, milk and lactose in its small butter croissant. Also check the current packaging for information about possible traces.
Does every croissant contain iodised salt?
Don’t assume so. PLUS lists iodised salt in its butter bake-off croissants; for other varieties, check the ingredients list for that product.