Households stocking up for the weekend
If several people are having breakfast, it helps to compare the total amount and consider whether one large pack or several smaller packs will be used up more easily.
Who are these options for?
Label checkers
If you choose based on ingredients, Voedingscentrum recommends comparing similar breakfast cereals per 100 g and checking the ingredients and allergens on the label.
Households with a firm favourite
If you regularly eat the same variety, you could consider buying several individual boxes. A multipack is most practical when everyone at home will enjoy the full contents.
What should you look for when choosing?
First decide how many packs and which varieties you want to keep for the weekend. Then compare the labels of products that suit your choice.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size and stock | Check the net weight, how many individual packs are included and whether you’ll use all the contents. | If several people are having breakfast at the weekend, I want enough cereal at home without packs being left unopened. For around 42% of consumers, having a useful amount in stock is the top priority. |
| Ingredients | Compare sugars and fibre per 100 g. Also read the ingredients and, where necessary, the allergen information. | When ingredients come first for me, I want to compare similar breakfast cereals on the same basis. Around 33% of consumers say that comparing labels is their priority. |
| Flavour and variety | Find out which varieties people at the breakfast table enjoy and whether several boxes of the same type would suit them. | If people at home like different flavours, I don’t want to be left with a stock that only some of the household will eat. Around 25% of consumers put having a choice of varieties first. |
Common mistakes
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Judging by the front of the pack alone
A statement on the packaging doesn’t tell you everything about the product. Voedingscentrum recommends comparing similar breakfast cereals using the nutrition table per 100 g.
Compare the labels side by side and check sugars, fibre and the ingredients list before choosing a variety.
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Skipping the allergen label on a familiar product
Ingredients and allergy information can change. So if you need to avoid certain ingredients, it’s important to check the latest label, even on a product you’ve bought before.
Check the packaging and allergen information every time you buy.
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Buying several boxes of a variety not everyone eats
The Kellogg's 5-packs shown by Albert Heijn contain individual products. They’re only a good choice for stocking up if the contents suit what people at home eat and enjoy.
Choose several boxes of one variety if it’s eaten regularly; otherwise, consider buying a selection of individual packs.
Boxes left unused take up storage space and may eventually go to waste.
Brands to consider
Jumbo
Jumbo offers products including Cornflakes 500 g and Special Flakes 350 g.
- The two varieties come in different pack sizes, giving you a useful starting point for choosing how much you need.
- Cornflakes and Special Flakes are different varieties, so check the label before comparing their ingredients.
Golden Bridge
Golden Bridge is an ALDI own brand, with products including Cornflakes 500 g.
- A 500 g pack gives you a clear size to compare with the amount you plan to keep in for the weekend.
- Check the packaging for nutritional information and allergens that matter to your household.
Kellogg's
Albert Heijn lists products including Kellogg's Special K Original and All-Bran Fruit 'n Fibre in 5-packs.
- The packs contain individual products, which can be convenient if you regularly eat the same variety.
- Check the size of each individual product and whether you’ll use all the boxes.
Brinta
According to PLUS product information, Brinta Volkoren graanontbijt is made from 100% wholegrain wheat.
- An alternative to consider if you’d prefer a grain-based breakfast to crunchy cornflakes.
- It isn’t a cornflake. If you avoid wheat or gluten, check the latest label.
Albert Heijn
Albert Heijn lists both its own 500 g AH Cornflakes variety and Kellogg's 5-packs.
- An individual pack and multipacks offer different ways to build up your stock.
- If you have allergies or specific dietary requirements, check the latest packaging for product information.
Breakfast cereal at Joybuy
These three packs offer different Kellogg's varieties for weekend breakfasts. If you’re buying a larger quantity, check how many packs are included in the sales unit and whether everyone at home will eat that variety.
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Kellogg's Cornflakes 375 g
A good choice if you fancy plain cornflakes for your weekend breakfast. The pack contains 375 g; check how many packs are included if you’re stocking up.
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Kellogg's Spk Dark Choco 300 g
Consider this variety if chocolate suits your breakfast preferences. The pack contains 300 g; if ingredients matter to you, compare the latest label with those of other varieties.
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Kellogg's Frosties Breakfast Cereal 330 g
An alternative for households where not everyone wants plain cornflakes. The pack contains 330 g; check the nutritional information per 100 g and how many packs you’re buying.
Frequently asked questions
What does a fibre claim tell you about breakfast cereal?
A claim on the front of the pack doesn’t tell you everything about the product. So compare the sugars and fibre in the nutrition table per 100 g, and read the ingredients list too, as Voedingscentrum advises for similar products.
How do I check breakfast cereal if I have a food allergy?
Check the latest label every time you buy, including the ingredients and allergen information. Voedingscentrum points out that common allergens must be clearly listed on the label. If you’ve bought a product before, don’t rely on its name alone.
When is a multipack a good choice for weekend breakfast?
A multipack is a good choice when the individual boxes suit what your household eats regularly. Albert Heijn lists Kellogg's 5-packs containing individual products; check the contents of each box and consider whether you’ll use them all.
Can I choose Brinta instead of cornflakes?
Yes, if you’d like a wholegrain breakfast cereal and don’t expect the same crunchy texture as cornflakes. According to PLUS product information, Brinta Volkoren graanontbijt is made from 100% wholegrain wheat. If you avoid wheat or gluten, check the label.