Budget-conscious shopper
You’re looking for breakfast cake for everyday use, alongside your shopping for Dutch spiced biscuits. The pack size and how much you actually use will help you decide which format is practical.
Which breakfast cake is right for you?
Shopper comparing ingredients
You want to compare plain and wholegrain options, as well as varieties with different sugar content. Check the ingredients and nutritional information on the specific pack, rather than relying on the brand name alone.
Shopper with practical needs or dietary restrictions
You’re looking for sliced or individually wrapped portions, or you need a product specifically labelled gluten-free. Check the product description and the current label before you choose.
What should you look for?
First, decide whether you need a pack for home, a particular recipe or individual portions. Then check the information on the exact variety you plan to buy.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size | Compare the weight of similar plain varieties and choose an amount that suits how much you use. | If I use breakfast cake regularly, I don’t want to choose a pack that’s bigger than I need. Pack size would be the main concern for around 40% of consumers. |
| Ingredients | Read the ingredients and compare sugar and fibre per 100 g; check the serving size too. | I want to know what’s in the slice I’ve chosen, even if the pack says wholegrain or highlights a different sugar content. Ingredients would be the main priority for around 30% of consumers. |
| Slicing and portions | Check whether the cake is unsliced, sliced or individually wrapped. | When I’m out and about, I want to be able to take a slice with me without having to cut it at home first. Around 20% of consumers would focus mainly on this convenience. |
| Gluten-free labelling | Check the product’s explicit gluten-free claim, ingredients and allergen information on the current pack. | If I need to avoid gluten, I need breakfast cake that’s clearly labelled gluten-free. This need would determine the choice for around 10% of consumers. |
Common mistakes
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Choosing a large pack without considering how much you use
A larger pack isn’t automatically the most practical choice if you only eat breakfast cake occasionally.
Compare the sizes of similar varieties and choose an amount you expect to use.
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Assuming the front-of-pack claim tells you everything about the ingredients
Wholegrain and claims about added sugars don’t tell you the full nutritional picture. For example, the Netherlands Nutrition Centre says that breakfast cake with less sugar still contains sugars.
Read the ingredients list and compare sugar and fibre per 100 g on the pack of the variety you’ve chosen.
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Assuming standard breakfast cake is gluten-free
A portion pack described by Peijnenburg contains rye flour. So the breakfast cake category alone doesn’t mean a variety is gluten-free.
If you need a gluten-free option, choose a product specifically labelled gluten-free and check the current label.
Brands to compare
Peijnenburg
Offers breakfast cake in individually wrapped portions, among other options.
- Peijnenburg describes a pack containing ten individually wrapped slices of 28 g each.
- Check the exact variety: the portion pack described contains rye flour.
Albert Heijn
The own-brand range includes AH Ontbijtkoek in a 600 g pack.
- The stated pack size makes it possible to compare it with other pack sizes.
- Albert Heijn recommends checking the packaging, as ingredients, nutritional values and allergen information can change.
Jumbo
The range includes standard breakfast cake and a separate variety labelled gluten-free.
- Jumbo lists both sliced and unsliced breakfast cake.
- Check each product to make sure the pack shows the recipe and slicing format you want.
Koek & Bakker / Goud Gebakken bij ALDI
ALDI offers different types of breakfast cake under these names.
- The varieties shown include unsliced plain and sliced wholegrain breakfast cake.
- Assess plain, wholegrain and other varieties separately; a claim on one product doesn’t apply to the others.
Tastino bij Lidl
Tastino is one of the names Lidl uses for its breakfast cake.
- The packs shown vary in size, from 465 to 550 g.
- Check which variety is available in store and what the label says.
PLUS Korenlanders / PLUS
PLUS offers Korenlanders Bakkers plain breakfast cake, among other options, as well as a sliced wholegrain variety under the PLUS brand.
- These varieties give you a choice between plain and sliced wholegrain breakfast cake.
- PLUS says recipes and product information can change, so read the label on the pack you choose.
Breakfast cake on Joybuy
These breakfast cakes are most relevant if you’re looking for sliced cake or individually wrapped portions. Compare the current product information for the specific variety before you decide.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
An option if you want to take breakfast cake with you in individual portions. Check the ingredients and sugar content on the current pack for this variety; its name doesn’t mean the cake is sugar-free.
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g'woon gesneden ontbijtkoek, 485 g
Sliced breakfast cake for anyone who wants to grab a slice at home without cutting it themselves. The pack contains 485 g; check the ingredients and nutritional information if they matter to your choice.
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g'woon ontbijtkoek, 6 stuks
A pack of six for anyone who wants to enjoy breakfast cake one piece at a time. Check the total pack weight and the label before comparing this pack with other sizes.
Frequently asked questions
How do I choose breakfast cake on a tight shopping budget?
Start by comparing similar plain varieties, and consider both the pack size and how much you actually use. Only choose a different recipe or pack format if it offers something useful for the way you shop and eat.
Does ‘less sugar’ or ‘no added sugars’ mean breakfast cake is sugar-free?
No. These claims don’t mean the breakfast cake contains no sugars. For example, the Netherlands Nutrition Centre lists 7,3 g of sugars per 30 g slice of breakfast cake with less sugar; check the nutritional information for the exact variety.
Is standard breakfast cake gluten-free?
Not automatically: a portion pack described by Peijnenburg contains rye flour. If you need a gluten-free option, look for an explicit gluten-free claim and check the ingredients and allergen information on the current pack.
Is baker’s salt with iodine compulsory in Dutch breakfast cake?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. The Netherlands Food and Consumer Product Safety Authority says that iodine compounds may be present in bakery products; check the ingredients of the breakfast cake you choose if this matters to you.
How should I store breakfast cake after buying it?
Follow the storage and best-before instructions on the pack. Jumbo says that one of its breakfast cakes should be stored in a cool, dry place.