A multipack of individually wrapped portions is a good fit for a coffee break where people help themselves at different times or take a piece with them. If you’re serving a regular group in one place, a larger sliced or unsliced breakfast cake can work too, provided someone can get the portions ready. Compare the number of pieces and the weight per portion; if you have dietary or allergen requirements, always check the exact packaging.
If colleagues or family members take their breaks at different times, individually wrapped pieces let you set out portions without having to cut the cake on the spot. Jumbo, ALDI and PLUS stock various multipacks; check each product to see whether the pieces are individually wrapped.
If the breakfast cake is staying in one place, a larger sliced or unsliced cake may be all you need. Work out how many slices you’ll need in advance and whether you’ll have a knife and a plate to hand. Larger sizes are also available from Jumbo, ALDI and PLUS.
If you’re choosing based on sugars, fibre, ingredients or allergens, the exact product variant matters more than the pack size. The Netherlands Food and Consumer Product Safety Authority highlights the ingredient and allergen information on the labels of prepacked foods. Also compare the nutritional information per 100 g and per portion.
First decide whether everyone needs to be able to take a piece with them or whether you’ll be serving the cake in one place. Then compare the amount per piece and the ingredients of the variants that suit the occasion.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sharing and taking portions with you | Number of pieces, weight per piece and whether each piece is individually wrapped. A sliced cake doesn’t automatically come in individual wrappers. | If people take their breaks at different times, I want to be able to set out pieces they can take with them. For around 34% of consumers, having individual portions is the top priority. |
| Stocking up for a group | Total weight and number of portions; if you’re buying a larger cake, also decide how you’ll serve the pieces. | For a regular coffee break, I want to be able to work out how much breakfast cake the group will need. Around 33% of consumers prioritise planning how much to stock up on. |
| Sugars, fibre and ingredients | Nutritional information per 100 g and per portion, as well as the ingredients list. Don’t assume that a statement about no added sugars means the product is sugar-free. | When the recipe determines my choice, I want to know what’s in my usual portion. This is the main concern for around 25% of consumers. |
| Gluten and other allergens | Ingredients and allergens on the exact packaging; if you need a gluten-free product, check for an explicit gluten-free statement. | If I need to avoid gluten or another allergen, I only choose a size after reading the label. This is the top priority for around 8% of consumers. |
Breakfast cake with no added sugars can still contain sugars. For one individually wrapped variant, Peijnenburg lists sweeteners and a warning about excessive consumption.
Read the ingredients, any warnings and the sugar content in the nutritional information for the exact variant you’re buying.
The type of grain and the gluten information matter more than the name of the size. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels.
If you need a gluten-free product, check for an explicit gluten-free statement and the allergen information on the packaging you’ve chosen.
A pack of six doesn’t necessarily mean that each piece is wrapped separately. This matters most when people want to take a piece with them at different times.
As well as the number of pieces, check how the inner packaging is described.
Jumbo stocks Peijnenburg breakfast cake in various sizes, including individually wrapped packs of 8 and 10 pieces.
Jumbo’s range includes its own breakfast cake in several sizes, including a pack of six and a 300 g unsliced Jumbo Lekker Vrij van Gluten variant.
ALDI lists a 550 g unsliced plain breakfast cake and Koekhappers in six individually wrapped pieces under the Goud Gebakken brand.
PLUS offers both larger breakfast cake sizes and breakfast cake bars in a 6-pack.
In the supermarket ranges surveyed, Snelle Jelle offers spiced cake in multipacks, including a plain 5-pack.
These breakfast cakes are worth considering if you’re planning several portions for a coffee break. If you want people to be able to take a piece with them, check whether the pieces are individually wrapped for each product.
Image unavailable
An option to consider if you’re looking for portions to share or take with you. The product name states 250 g; check the packaging for the number of pieces and whether they’re individually wrapped. Read the nutritional information to check the sugar content, and check the allergen information if gluten is a factor in your choice. The variant name alone doesn’t confirm that the cake is sugar-free.
Image unavailable
A pack of six for anyone planning portions for a group. Check the weight per piece and whether each piece is individually wrapped if people want to take one with them. If you have an allergen requirement, read the label on the exact pack.
No. Individually wrapped portions are handy, especially when people take a piece at different times or want to take one with them. If you’re serving the cake in one place and can portion it yourself, a larger sliced or unsliced breakfast cake is another option. Either way, check how many pieces and how many grams you need.
No. No added sugars doesn’t automatically mean that the breakfast cake contains no sugars. For the variant you’ve chosen, check the ingredients and the sugar content per 100 g and per portion; also look out for any warnings about sweeteners.
Before buying, check the ingredient and allergen information on the exact packaging. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels for prepacked foods. If you need a gluten-free product, also check that this particular variant is explicitly labelled gluten-free.
Start with the number of pieces, the total weight and the weight per portion; then check whether the pieces are individually wrapped. To compare recipes, look at the ingredients and nutritional information per 100 g and per portion, so larger and smaller pieces don’t get compared as if they were the same size.
