Which option is right for you?

Organisers who want to hand out portions straight away

If you don’t want to cut up the cake or set out plates, look for an explicit statement that each portion is individually wrapped. Albert Heijn says its Peijnenburg plain breakfast cake 10-pack contains ten individually wrapped 28 g slices.

People comparing sugar content

A claim such as ‘less sugar’ is a reason to check the nutritional information for your chosen variant, not to assume it contains no sugar. Compare the figures per 100 g and the size of the portion you’ll be handing out.

Organisers catering for a mixed group

If anyone has relevant allergies or dietary requirements, check the ingredients and allergen information on the exact pack. For its Peijnenburg plain 10-pack, Albert Heijn lists rye and cereals containing gluten, and says it may contain milk and nuts.

What should you look for when choosing?

First decide whether everyone needs a sealed portion, then compare the nutritional and allergen information for the variants that meet your needs.

What to consider What to check Who it matters to
Serving and portions Check the number of portions and whether the pack explicitly says they’re individually wrapped. Make sure there are enough for everyone attending. If I want to give everyone a sealed portion without cutting anything, the pack needs to contain enough individually wrapped portions. For around 42% of consumers, ease of serving is the top priority.
Sugars and nutritional information Compare sugars and fibre per 100 g, and check the weight of each portion you’ll be serving. If the group wants less sugar, I want to know what the chosen bar actually contains rather than relying on the front of the pack. Around 33% of consumers give this comparison top priority.
Allergens Read the ingredients and allergen information on the current pack of the exact variant. If anyone in the group has a relevant allergy, I want to know whether the chosen cake is suitable for them. For around 25% of consumers, checking this comes before other purchasing considerations.

Common mistakes

  • Assuming a pack of bars contains individually wrapped portions

    The number of bars shown on a pack doesn’t tell you how each one is wrapped. Albert Heijn explicitly says the slices in its Peijnenburg plain 10-pack are individually wrapped; a sliced cake needs to be served differently.

    Before buying for your meeting, check both the number of portions and how each one is packaged.

    If there aren’t enough sealed portions for your group, you may need to bring extra packs or serve the cake another way.

  • Reading ‘less sugar’ as ‘sugar-free’

    PLUS says its Ontbijtkoekrepen Minder suiker contains 30% less sugar than regular breakfast cake bars, but also lists 22,9 g of sugars per 100 g. The comparative claim and the amount of sugar answer different questions.

    Read the nutritional information per 100 g and take into account the size of the portion you’re offering.

  • Checking allergens only once the cake is on the table

    The Peijnenburg plain 10-pack described by Albert Heijn contains rye and cereals containing gluten, and may contain milk and nuts. A different variant may have different ingredients or cross-contamination information.

    Ask about any relevant requirements in advance, then check the current pack of your chosen variant just before serving.

  • Assuming a product contains iodine because of its category

    The RIVM describes the Netherlands’ policy on iodised salt mainly in connection with bread. This doesn’t tell you how much iodine is in an individual breakfast cake bar.

    For a specific bar, rely only on the ingredients and nutritional information for that variant.

Brands to consider

Peijnenburg

The plain 10-pack is a specific example of breakfast cake in sealed portions for a meeting.

  • Albert Heijn lists ten individually wrapped 28 g slices.
  • The listed variant contains rye and cereals containing gluten, and may contain milk and nuts.

Snelle Jelle

Multipacks of spiced cake bars offer a different portion option to slices of breakfast cake.

  • Variants are available with different sugar claims.
  • Check whether the bars are individually wrapped and what the nutritional information says for each variant.

PLUS

PLUS lists plain and lower-sugar breakfast cake bars in packs of six.

  • For its lower-sugar variant, PLUS lists 22,9 g of sugars and 9,2 g of fibre per 100 g.
  • A pack of six bars doesn’t by itself confirm that each bar is individually wrapped; check the allergen information too.

Koek & Bakker

ALDI lists sliced breakfast cake under this name, including a 485 g zero version.

  • Pre-sliced portions can work well if you want to serve the cake yourself.
  • A sliced cake isn’t the same as a pack of individually wrapped portions.

Breakfast cake at Joybuy

This breakfast cake bar is worth considering if you’re looking for portions to serve during a break at a work meeting. Check the pack to see how many bars it contains and whether they’re individually wrapped.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g pack

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

A breakfast cake bar to consider if you want to serve portions at a work meeting. The product name lists a 250 g pack; check the nutritional information to assess the amount of sugars per 100 g and per bar. If anyone has a relevant allergy, check the current ingredients and allergen information.

View on Joybuy

Frequently asked questions

How much breakfast cake do I need for a work meeting?

Allow one portion for each confirmed attendee if you want to offer everyone a bar or slice. Then check how many portions are in the pack, and only bring extra if you want a reserve. For example, Albert Heijn lists ten individually wrapped 28 g slices in its Peijnenburg plain 10-pack.

Is a lower-sugar breakfast cake bar sugar-free?

No, those claims don’t mean the same thing. PLUS says its Ontbijtkoekrepen Minder suiker contains 30% less sugar than regular breakfast cake bars, while its nutritional information lists 22,9 g of sugars per 100 g.

Can I serve breakfast cake bars without checking the allergens?

Not if you need to take relevant allergies or dietary requirements into account. The Peijnenburg plain 10-pack listed by Albert Heijn contains rye and cereals containing gluten, and may contain milk and nuts. Always check the current pack of the variant you’ve chosen.

Does every breakfast cake bar in the Netherlands contain iodised baker’s salt?

Don’t assume this for a specific bar. The RIVM describes the Netherlands’ policy on iodised salt mainly in connection with bread. If iodine matters to your choice, check the ingredients and product information.