What should you look for when choosing?
First decide whether everyone needs a sealed portion, then compare the nutritional and allergen information for the variants that meet your needs.
| What to consider |
What to check |
Who it matters to |
| Serving and portions |
Check the number of portions and whether the pack explicitly says they’re individually wrapped. Make sure there are enough for everyone attending. |
If I want to give everyone a sealed portion without cutting anything, the pack needs to contain enough individually wrapped portions. For around 42% of consumers, ease of serving is the top priority. |
| Sugars and nutritional information |
Compare sugars and fibre per 100 g, and check the weight of each portion you’ll be serving. |
If the group wants less sugar, I want to know what the chosen bar actually contains rather than relying on the front of the pack. Around 33% of consumers give this comparison top priority. |
| Allergens |
Read the ingredients and allergen information on the current pack of the exact variant. |
If anyone in the group has a relevant allergy, I want to know whether the chosen cake is suitable for them. For around 25% of consumers, checking this comes before other purchasing considerations. |
Breakfast cake at Joybuy
This breakfast cake bar is worth considering if you’re looking for portions to serve during a break at a work meeting. Check the pack to see how many bars it contains and whether they’re individually wrapped.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
A breakfast cake bar to consider if you want to serve portions at a work meeting. The product name lists a 250 g pack; check the nutritional information to assess the amount of sugars per 100 g and per bar. If anyone has a relevant allergy, check the current ingredients and allergen information.
View on Joybuy
Frequently asked questions
How much breakfast cake do I need for a work meeting?
Allow one portion for each confirmed attendee if you want to offer everyone a bar or slice. Then check how many portions are in the pack, and only bring extra if you want a reserve. For example, Albert Heijn lists ten individually wrapped 28 g slices in its Peijnenburg plain 10-pack.
Is a lower-sugar breakfast cake bar sugar-free?
No, those claims don’t mean the same thing. PLUS says its Ontbijtkoekrepen Minder suiker contains 30% less sugar than regular breakfast cake bars, while its nutritional information lists 22,9 g of sugars per 100 g.
Can I serve breakfast cake bars without checking the allergens?
Not if you need to take relevant allergies or dietary requirements into account. The Peijnenburg plain 10-pack listed by Albert Heijn contains rye and cereals containing gluten, and may contain milk and nuts. Always check the current pack of the variant you’ve chosen.
Does every breakfast cake bar in the Netherlands contain iodised baker’s salt?
Don’t assume this for a specific bar. The RIVM describes the Netherlands’ policy on iodised salt mainly in connection with bread. If iodine matters to your choice, check the ingredients and product information.