Who might enjoy this breakfast cake?

Families looking for a snack with a bit of crunch

For a day out or a lunchbox, you’re looking for a snack with grains and seeds that are actually listed in the ingredients. An individually wrapped bar can be handy to take with you.

Shoppers who compare labels

You want to see how much fibre and sugar a portion contains, which sweeteners have been used and whether the variety contains wholemeal rye flour. To compare, check the nutrition information and ingredients list, not just the front of the pack.

Shoppers for whom allergens are a deciding factor

First, check the ingredients and any warnings about the possible presence of allergens. Grains and seeds on the packaging don’t, by themselves, tell you whether the cake is suitable for the person eating it.

What should you look for when choosing?

First, decide whether you’re mainly looking for seeds in the cake, want to compare its nutritional value or need a portion that’s easy to take with you. Then always check the allergen information for the variety you choose.

What to consider What to check Who it matters to
Grains, seeds and texture Look for the seeds in the ingredients list and check the quantity if one is given. For a snack on the go, I want to find the seeds in the cake, not just see a grain mentioned on the front. For around 27% of consumers, that texture would be the main reason for choosing it.
Sugars, sweeteners and fibre Compare the nutrition information per 100 g and per portion; also check whether sweeteners or polyols have been used. When I compare labels, I want to know how much sugar and fibre a portion contains, even for a variety with no added sugars. For around 33% of consumers, comparing nutritional values would be the main priority.
Portion and packaging Check the weight of each bar or slice and whether portions are individually wrapped. When I’m out for the day, I want to take one portion with me without having to rewrap the rest of the cake. For around 20% of consumers, portion convenience would matter most.
Allergens Check the current packaging for allergens in the ingredients as well as warnings about their possible presence. If someone eating with me needs to avoid certain ingredients, I also want to know which allergens may be present. For around 20% of consumers, checking this would be their first priority.

Common mistakes

  • Assuming a high-fibre or wholegrain claim means the cake contains seeds

    Fibre and wholemeal flour don’t tell you whether a breakfast cake contains seeds too. For example, Peijnenburg specifically lists sunflower seeds as an ingredient in its Tussendoor+ Choco bar.

    Look for the specific seed in the ingredients list. If a quantity is given, use it to compare varieties.

  • Reading ‘no added sugars’ as ‘sugar-free’

    A product with no added sugars may still contain sugars and may use sweeteners. Peijnenburg’s seed bar in this review, for example, contains polyols and carries a warning that excessive consumption may have a laxative effect.

    Check the amount of sugars in the nutrition information, and look for sweeteners and polyols in the ingredients list.

  • Skipping the allergen information

    The Peijnenburg bar in this review contains rye and states that it may contain milk, hazelnuts, almonds and other cereals containing gluten. So a seed variety isn’t necessarily suitable for everyone.

    Before eating, check the full allergen information on the current packaging for that exact variety.

  • Making breakfast cake a regular snack for children

    For children’s snacks, the Voedingscentrum also suggests options such as fruit, vegetables and wholegrain products. So breakfast cake doesn’t have to be the go-to choice for every day out.

    Vary the options and consider which portion and ingredients suit the child and the occasion.

Brands to consider

Peijnenburg

A relevant option if you’re specifically looking for an individually wrapped breakfast cake bar with grains and seeds.

  • According to Peijnenburg’s product information, Tussendoor+ Choco contains, among other things, oat flakes and 10% sunflower seeds. The pack contains four individually wrapped bars of 36,7 g.
  • This variety contains sweeteners. Peijnenburg warns that excessive consumption may have a laxative effect and states that it may contain milk, hazelnuts, almonds and other cereals containing gluten.

Jumbo

A brand to consider when comparing wholegrain breakfast cake and varieties with sweeteners against your preference for seeds.

  • For the wholegrain variety reviewed, Jumbo lists 35,9% wholemeal rye flour. For the variety with sweeteners reviewed, sugars and fibre are listed separately in the nutrition information.
  • A wholegrain claim or a claim about added sugars doesn’t confirm that a variety contains seeds. Check the ingredients list for the individual product.

Albert Heijn

A retailer where you can compare breakfast cake varieties, including Peijnenburg Tussendoor+ with grains and seeds.

  • Albert Heijn’s online range includes Peijnenburg Tussendoor+ with grains, seeds and fruit.
  • Check the current product variety and availability at your store or for your delivery address before choosing a pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘with grains and seeds’ mean it has better nutritional value?

No. The presence of grains and seeds doesn’t, in itself, tell you about the product’s overall nutritional value. Compare the ingredients and nutrition information per 100 g and per portion, including sugars and fibre. The Voedingscentrum recommends looking beyond claims on the front of the pack.

Is breakfast cake suitable as a daily snack for children?

Don’t automatically make breakfast cake your everyday choice. For children aged 4 to 12, the Voedingscentrum suggests options such as fruit, vegetables and a wholemeal sandwich for snacks. For the snack you choose, also check the portion size and allergen information.

Can I choose breakfast cake for the iodine in baker’s salt?

Don’t choose breakfast cake based on an assumed amount of iodine. Check the ingredients for the variety you choose; without product-specific nutrition information, don’t assume it contains a particular amount per portion.

What should I check if someone needs to avoid certain allergens?

Always read the current packaging for the exact variety, including warnings about possible presence. The Peijnenburg bar in this review contains rye and states that it may contain milk, hazelnuts, almonds and other cereals containing gluten.