Who is this choice relevant to?

Host serving a meal of pea soup

You’re looking for breakfast cake with ginger or pearl sugar to add a sweet touch to the meal. Whether you want to slice it yourself or serve individual portions will determine which size is most practical.

Shopper comparing nutritional information

You’re looking at wholemeal ingredients, fibre and sugars per 100 g. If you’re considering a no added sugar option, check the label for sweeteners and allergens too.

Practical shopper buying for several people

You want to know how much cake is in the pack and whether it’s pre-sliced or individually wrapped. Allergens are important too when you’re serving others.

What should you look for in breakfast cake to serve with pea soup?

First decide whether the cake needs to offer a distinctive flavour, a particular ingredient profile or a practical way to serve it. Then compare the labels of the options that suit your choice.

What to consider What to check before buying Who it matters to
Flavour and presentation Choose between options such as pieces of ginger and pearl sugar. Consider whether you want a loaf to slice yourself or individual portions. If I want the breakfast cake to be a distinctive sweet addition to my pea soup meal, flavour and presentation come first. Around 37% of consumers prioritise flavour.
Ingredients and nutritional value Compare wholemeal ingredients, fibre and sugars per 100 g. For no added sugar options, check the ingredients list for sweeteners too. I want to choose an option based on the label, even if a flavoured variety sounds tempting. Ingredients and nutritional values matter most to around 36% of consumers.
Size and ease of serving Check the net weight and whether the cake is pre-sliced, unsliced or individually wrapped. When I’m serving several people, I want to know in advance how I can divide the cake. Size and ease of serving come first for around 27% of consumers.

Common mistakes when choosing

  • Assuming a premium version has better nutritional value

    Pearl sugar changes the flavour and presentation, but it doesn’t mean the cake contains less sugar. The Peijnenburg pearl sugar variety described by Joybuy lists 41 g of sugars per 100 g.

    Choose the flavour you want first, then compare the nutritional information per 100 g if it matters to your decision.

  • Assuming every breakfast cake contains iodine

    The ingredients in one breakfast cake don’t tell you what’s in another variety. The product category alone doesn’t confirm whether it contains baker’s salt or iodine.

    Check the packaging of the exact variety or ask the manufacturer about the ingredients if this matters to you.

  • Overlooking warnings on a no added sugar variety

    The Peijnenburg Wholemeal no added sugar variety described by Jumbo contains xylitol. The product information warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.

    As well as the nutrition table, check the ingredients, allergens and warnings on the current packaging.

Brands to compare as a reference

Peijnenburg

The varieties reviewed offer different options, including pearl sugar and sliced wholemeal breakfast cake with no added sugar.

  • Albert Heijn lists the wholemeal variety reviewed as 100% wholemeal, with 17 g of fibre per 100 g.
  • The wholemeal variety described by Jumbo contains xylitol. According to Joybuy, the pearl sugar variety contains 41 g of sugars per 100 g. Compare the exact variety rather than the brand alone.

Koek & Bakker

ALDI describes both pre-sliced options and an unsliced breakfast cake with pieces of ginger.

  • According to ALDI, the wholemeal variety reviewed is pre-sliced and comes in a 485 g pack.
  • The ginger variety is unsliced, so you’ll need to cut it yourself if you want to serve slices straight away.

GIJS

The 400 g plain variety described by PLUS is an option if you’re looking for organic ingredients.

  • According to PLUS, the listed ingredients in this variety are organically sourced.
  • PLUS lists 40.1 g of sugars per 100 g, with wheat and rye among the ingredients; traces of nuts may be present.

AH

The 500 g AH Bakkersontbijtkoek reviewed is a larger loaf for serving slices at the table.

  • The 500 g pack gives you plenty to cut into portions yourself.
  • Albert Heijn lists 42 g of sugars per 100 g for this variety. The name ‘baker’s breakfast cake’ doesn’t tell you anything about its nutritional value on its own.

Jumbo

The range reviewed includes breakfast cakes with different flavours, ingredients and packaging formats, including own-brand options and Peijnenburg.

  • The variety makes it possible to look for an option that suits your preferred flavour or serving style.
  • Check the ingredients and nutritional information for each product you choose. Differences between varieties don’t apply to the whole range.

Breakfast cake for serving with pea soup at Joybuy

These breakfast cakes are options to consider if you’re looking for a plain variety, one with raisins or a different pack format to serve with pea soup. Match the size to your serving plan, especially if you want to cut slices at the table.

Snelle Jelle breakfast cake with raisins, 325 g

Snelle Jelle breakfast cake with raisins 325 g

An option if you’d like to serve a variety with raisins alongside your meal. The pack contains 325 g. If you’re serving others, check the ingredients and allergens on the current packaging.

View at Joybuy
Snelle Jelle plain breakfast cake, 325 g

Snelle Jelle plain breakfast cake 325 g

A plain option to consider if you’re not looking for a variety with raisins. The pack contains 325 g. Check the packaging for portion format and allergens before choosing it for a group.

View at Joybuy
Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

An option if you’re considering this 250 g variety and want to compare its nutritional value. Don’t rely on the variety name alone: check the packaging for the values per 100 g and the ingredients and allergens listed.

View at Joybuy

Frequently asked questions

Does ‘no added sugar’ mean breakfast cake is unsweetened?

No. The Peijnenburg Wholemeal no added sugar variety described by Jumbo contains xylitol and also lists sugars in its nutritional information. Read the ingredients list and compare the nutritional values for the exact variety.

Can I serve any breakfast cake to someone with a gluten or nut allergy?

No, check the packaging of each variety first. The Peijnenburg and AH varieties reviewed contain rye and/or wheat; some of the breakfast cakes reviewed may also contain traces of nuts. Allergen information for one variety doesn’t automatically apply to another.

Does every breakfast cake contain iodine from baker’s salt?

Don’t assume so. Check the ingredients of the exact breakfast cake or ask the manufacturer for product information if the presence of baker’s salt or iodine matters to your choice.

How should I store breakfast cake after opening?

Follow the storage advice on the packaging of the variety you choose. For several of the products reviewed, the advice is to keep the cake in a dry, sealed pack or tin after opening. Check whether there are any additional instructions for your cake.