For your weekly shop, the choice depends on what matters most at home: a wholegrain breakfast cake everyone enjoys, or a version with no added sugars. Compare fibre and sugars per 100 g, and for the latter, check the ingredients and any warnings about polyols too. Choose a pack size your household will actually use.
You buy breakfast cake for different occasions throughout the day. You’ll want to know what ‘wholegrain’ means, how much fibre and sugar your chosen version contains, and whether everyone at home enjoys the taste.
You’re looking for a pack size that suits how many slices your household eats. Pre-sliced breakfast cake can be convenient, but a larger pack only makes sense if you’ll use it.
If someone at home needs to watch their intake of certain grains or allergens, check the label of the exact product. If the breakfast cake contains xylitol, it’s also important to keep it out of reach of pets.
First decide whether ingredients, a suitable pack size for your cupboard, or a familiar choice for your household matters most. Then compare nutritional values on the same basis, such as per 100 g.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Wholegrain, fibre and sugars | Check the wholegrain claim and compare fibre and sugars per 100 g. For versions with no added sugars, also read the ingredients and information about polyols. | When I buy breakfast cake for different members of the family, I want to compare the ingredients rather than rely on the front of the pack alone. For around 42% of consumers, ingredients come first. |
| Pack size | Check the net weight, number of portions and how much breakfast cake your household gets through in a week. | When doing a big shop, I want to stock up without choosing a pack that ends up going uneaten. Around 33% of consumers prioritise finding the right fit for their weekly needs. |
| Taste and convenience | Check the portion size and the ingredients and allergens for the exact product. | I’m looking for a breakfast cake everyone at home will enjoy and that’s easy to grab when needed, as long as the ingredients suit my household. Around 25% of consumers say this combination matters most. |
According to the Netherlands Food and Consumer Product Safety Authority, a product can only be described as wholegrain if all of its grain ingredients are wholemeal flour. A breakfast cake made partly with non-wholemeal flour does not meet this requirement.
Check the product name and ingredients list. If you want to compare two versions, see which types and amounts of flour are listed on their labels.
Peijnenburg Wholegrain with no added sugars, as listed by Jumbo, contains 4.9 g of sugars and 24 g of polyols per 100 g. This version contains xylitol; the product information warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.
As well as checking the claim on the front, read the nutritional information and ingredients list. Keep products containing xylitol out of reach of pets.
A 485 g pre-sliced pack may suit your weekly shop, but the pack size alone doesn’t tell you how many slices your household will eat.
Choose a size that suits how much you expect to use, and check the storage instructions on the pack.
The sliced wholegrain breakfast cake described by Jumbo is available as a regular version and as a version with no added sugars; both packs contain 12 slices and weigh 345 g.
Jumbo’s own breakfast cake range includes a wholegrain breakfast cake and a version with less sugar.
ALDI Netherlands describes a 485 g pre-sliced wholegrain breakfast cake and a 485 g pre-sliced Zero version with no added sugars.
These products offer two different options for your weekly shop: a larger sliced breakfast cake and breakfast cake for anyone looking for individual portions. Compare the pack and the label of the exact product with what you need at home.
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The 485 g sliced pack may suit a household that buys breakfast cake for different occasions throughout the day.
To help you choose, compare the fibre and sugars per 100 g on the pack. Also check the ingredients and allergens if grains are a consideration for anyone at home.
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This breakfast cake is worth considering if individually wrapped portions suit your weekly routine better than a larger sliced pack.
For comparison, check the sugars and any polyols per 100 g and per portion on the pack. Also read the ingredients and allergen information for this version.
No, not if some of the grain ingredients are non-wholemeal flour. According to the Netherlands Food and Consumer Product Safety Authority, all of a product’s grain ingredients must be wholemeal flour for it to be described as wholegrain. If it contains a blend, read the ingredients list to compare the types of flour.
No. Jumbo lists Peijnenburg Wholegrain with no added sugars as containing 4.9 g of sugars per 100 g, alongside 24 g of polyols per 100 g. For the exact product, check both ‘of which sugars’ in the nutritional information and the ingredients list.
Check the ingredients and allergen information on the exact pack. The Peijnenburg versions described contain rye; the Netherlands Food and Consumer Product Safety Authority says the name of any gluten-containing grain must be clearly stated in the ingredients list.
No, don’t assume that without product-specific information. The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as an important source of iodine in the Netherlands. For the breakfast cake you’re considering, check the ingredients and available nutritional information rather than assuming it has the same composition as bread.
