Which type is best for you?

Walkers who want to cut their own portions

If you’d prefer a chunkier piece than a standard pre-sliced portion, you can cut an unsliced breakfast cake to your preferred thickness at home and wrap it separately.

Walkers who want to pack quickly

Pre-sliced breakfast cake saves you the effort of cutting it. A Peijnenburg pack listed by Jumbo contains 12 slices in 345 g; check your chosen pack for the number of slices and portions it contains.

Walkers comparing nutritional information

If sugars, fibre or sweeteners matter to you, compare the exact varieties. The Peijnenburg no-added-sugar variety listed by Jumbo contains xylitol and carries a warning that excessive consumption may have a laxative effect.

What should you look for when choosing?

First decide whether you want to choose the slice thickness yourself or prefer to pack ready-made portions. Then compare the nutritional information and packaging of varieties that suit your needs.

What to consider What to check Who it matters to
Slice thickness and portion Check whether the cake is unsliced or has an explicitly stated slice thickness. For sliced cake, compare the number of slices and the stated portion size. I want a chunkier piece to eat on the go, so I’d rather choose the thickness myself at home. Around 50% of consumers put having this choice over their portion first.
Sugars, fibre and sweeteners Compare the nutritional values per 100 g and, where stated, per portion. Check the ingredients and warnings too. When comparing varieties, I want to know how much sugar, fibre and which sweeteners I’ll get per portion. This nutritional information matters most to around 30% of consumers.
Taking it with you and packaging Check whether the cake is sliced or individually wrapped, and read the allergen information on the pack. I want to be able to pack a portion without cutting it, and the packaging needs to be practical. Around 20% of consumers give this convenience the highest priority.

Common mistakes

  • Assuming ‘XL’ means a thicker slice

    The Peijnenburg Natural Sliced XL listed by Albert Heijn contains 16 slices in 455 g; the regular sliced variety listed by Jumbo contains 12 slices in 345 g. Both state a portion size of 28 g. So ‘XL’ doesn’t tell you how thick each slice is.

    Look for an explicitly stated slice thickness. If you want to choose the thickness yourself, buy an unsliced cake and cut it at home.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    The Peijnenburg no-added-sugar variety listed by Jumbo contains 4.9 g of sugars per 100 g and xylitol. The packaging warns that excessive consumption may have a laxative effect.

    Compare the nutrition table and read the ingredients and warnings before choosing a variety.

  • Leaving a xylitol variety within a dog’s reach

    The packaging of the Peijnenburg variety reviewed warns that the product contains xylitol and is not suitable for animals.

    If you’re walking with a dog, keep any breakfast cake containing xylitol out of their reach. Follow the advice on the packaging and contact a vet immediately if your dog has eaten any.

  • Judging by the front of the pack alone

    Ingredients and allergens vary between varieties. The regular Peijnenburg breakfast cake reviewed contains rye; the no-added-sugar variety reviewed also states that it may contain milk and nuts.

    When you buy, check the current ingredients list and allergen information on the exact pack. The Netherlands Nutrition Centre also recommends checking the nutrition table.

Brands to consider

Peijnenburg

Jumbo and Albert Heijn list Peijnenburg breakfast cake in several formats, including sliced and unsliced varieties.

  • You can compare the format, portion size and nutritional information for each specific variety.
  • Ingredients and warnings vary between varieties, so don’t rely on the brand name to tell you the slice thickness or allergens.

AH

Albert Heijn lists own-brand breakfast cake in several varieties, including natural sliced, wholemeal sliced and zero options.

  • The different formats give you a useful starting point for comparing varieties.
  • Always check the label of the product you choose for its ingredients, allergens and portion sizes.

Jumbo

Jumbo lists own-brand breakfast cake in sliced and unsliced formats, as well as other varieties.

  • Sliced and unsliced formats suit different ways of portioning your cake.
  • The format alone won’t tell you the nutritional value or the thickness of a pre-sliced portion.

Bolletje

Bolletje Natural Sliced Breakfast Cake appears in the category listings for Albert Heijn and Jumbo.

  • It’s a sliced variety you can compare with other ready-sliced breakfast cakes.
  • Check the exact pack for the slice format, ingredients and nutritional information before comparing.

Breakfast cake at Joybuy

This sliced breakfast cake suits anyone who wants to pack a portion for the journey in advance. If you’d rather cut a thicker slice yourself, look for an unsliced cake.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

The sliced format is handy if you want to pack a portion before setting off.

Before planning your portions, check the number of slices and the nutritional information on the packaging. Don’t assume the slices are thick unless a thickness is stated.

View at Joybuy

Frequently asked questions

Is XL breakfast cake automatically cut into thicker slices?

No. The ‘XL’ label doesn’t indicate slice thickness on its own. Albert Heijn lists a portion size of 28 g for Peijnenburg Natural Sliced XL; Jumbo gives the same portion size for its regular sliced variety. Look for an explicitly stated thickness or cut an unsliced cake yourself at home.

How should I store breakfast cake for a walk?

The Peijnenburg product information reviewed recommends storing the cake in a cool, dry place, preferably in a sealed tin or container. Pack the portion you want to take with you separately before setting off.

Does ‘no added sugars’ also mean sugar-free?

No. The Peijnenburg no-added-sugar variety listed by Jumbo contains 4.9 g of sugars per 100 g and uses xylitol. Check the warning on the packaging too: excessive consumption may have a laxative effect.

Which nutritional information should I compare for breakfast cake on the go?

Compare the ingredients and nutritional values per 100 g, and where possible check the portion you’ll actually be taking with you. The Netherlands Nutrition Centre recommends checking the back of the packaging for ingredients and nutritional values. Also check the allergen information for the specific variety.