What should you look for when choosing?
First decide whether you want to eat the breakfast cake straight away or can pack it at home. Then compare the nutritional information, and only after that choose between a plain variety and a flavoured one.
| What to consider | Check | Who it matters to |
| Taking it with you and eating it |
Whether the portions are individually wrapped or you need to wrap the slices yourself. |
If I want to grab something just before leaving, I don’t want to have to slice the cake or carry an open pack. Around 42% of consumers say being able to eat it straight away is their top priority. |
| Nutritional information |
Sugars, fibre and portion size per portion and per 100 g; check the ingredients list too. |
If I want to take a specific portion with me, I want to know what the nutritional information means for that exact amount. For around 33% of consumers, nutritional profile matters most. |
| Flavour |
The flavouring and whether the cake is sliced or unsliced. |
I’d rather choose pearl sugar or ginger, and don’t mind cutting off a piece at home. For around 25% of consumers, that flavour preference is the deciding factor. |
Brands and ranges to consider
Formats vary within and between ranges, so choose based on the specific pack rather than the brand name alone.
Peijnenburg
Peijnenburg offers plain varieties, as well as individually wrapped bars and slices for anyone who wants to take a portion with them.
- Peijnenburg says its 5-pack contains five individually wrapped 27 g bars.
- Check the ingredients and allergen information for the variety you choose. For the individually wrapped pack mentioned, the brand lists rye and possible traces of, among other things, milk and nuts.
PLUS
PLUS offers breakfast cake bars in a 6-pack, as well as a larger, unsliced Korenlanders Bakkers breakfast cake.
- PLUS recommends storing its breakfast cake bars in a cool, dry, dark place.
- PLUS gives its 500 g Korenlanders Bakkers variety a Nutri-Score of D. Also assess the specific product by checking its nutritional information and ingredients.
Koek & Bakker
ALDI’s range includes a sliced Zero breakfast cake and unsliced varieties flavoured with pearl sugar or ginger.
- The sliced variety means you can get slices ready for your journey at home.
- According to ALDI, the pearl sugar variety is unsliced, so you’ll need to prepare it if you want to take an individual portion.
Albert Heijn
The range includes AH breakfast cake and varieties from Peijnenburg.
- Albert Heijn lists an unsliced 550 g AH Naturel and an unsliced 400 g organic AH Naturel.
- If you want slices for your journey, you’ll need to portion these unsliced varieties at home.
Vlugge Japie
Lidl lists plain breakfast cake and spiced cake in 330 g and 420 g sizes for this product range.
- The flavours and sizes listed give you a starting point if you’re considering this product range.
- Check the ingredients, nutritional information and portion format on the packaging of the variety you choose.
Breakfast cake from Joybuy for your journey
These breakfast cakes offer a few different formats to consider for a train journey: a 250 g pack, a sliced cake and a pack of six. Check whether you can take the portion you want with you without needing extra packaging.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
Consider this breakfast cake if you’re looking for a 250 g pack to take with you. Before you set off, check how the portions are packaged and read the current ingredients and nutritional information. Don’t assume the sugar content from the product name.
View at Joybuy
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g'woon Wholemeal Breakfast Cake Sliced, 485 g
The sliced variety is a good choice if you want to get slices ready for your train journey at home. The pack contains 485 g; check the packaging for the weight per slice, nutritional information and allergen information.
View at Joybuy
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g'woon Breakfast Cake, 6 pieces
A pack of six is one option if you want to get portions ready for your journey. Check whether the pieces are individually wrapped, and refer to the packaging for portion sizes and nutritional values.
View at Joybuy
Frequently asked questions
Which breakfast cake takes the least preparation for a train journey?
Breakfast cake with individually wrapped portions doesn’t need slicing or an extra container. Peijnenburg lists individually wrapped portions in its 5-pack; for other products, check that each piece really does have its own wrapper.
What should I look for when checking allergens in breakfast cake?
Read the ingredients and allergen information on the specific pack. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the label of pre-packed foods. Peijnenburg lists rye and possible traces of, among other things, milk and nuts for its individually wrapped variety.
Does breakfast cake always contain iodine-fortified baker’s salt?
You can’t tell from the product category alone. Check the ingredients list for the variety you’ve chosen, or ask the manufacturer which salt is used in that product.
How should I store breakfast cake I’ve bought for my journey?
Follow the storage instructions for the specific product and reseal an opened pack as directed. PLUS recommends storing its breakfast cake bars in a cool, dry, dark place. For its Korenlanders Bakkers breakfast cake, PLUS advises storing it in a cool, dry place and sealing it well after opening.
What should I do with the packaging after eating on the train?
Put the packaging in a bin. This follows NS’s rules, which ask passengers to put their rubbish in the bins provided.