Who are the different pack formats suitable for?

Students sharing at home

If you share food from one pack with your housemates, you can slice a large pack yourself or divide up the pre-sliced portions. Just think about how you’ll store an opened pack.

Students taking portions with them

Individually wrapped slices are handy for a lunchbox, lectures or work when you want to take sealed portions with you. Check that the pack really contains individually wrapped pieces: pre-sliced doesn’t mean the same thing.

Shoppers comparing labels

If you’re checking ingredients, allergens or the amount of sugar per portion, read the information for the specific product variant. A different pack size or product name doesn’t, by itself, tell you anything about these details.

What should you look for when choosing?

First, decide whether you’ll share the breakfast cake at home or need sealed portions. Then check the net weight, number of pieces and label for the product variant you’ve chosen.

What to consider What should you check? Who is this most important for?
Sharing at home Check the net weight and whether the breakfast cake is sliced; consider how you’ll seal an opened pack. If I share one pack with my housemates, I want to divide up the slices myself without needing a separate pack for everyone. For around 46% of consumers, sharing at home is the priority.
Sealed portions Count the individually wrapped pieces and check how many grams each portion contains. For lectures or a lunchbox, I want to take a sealed slice with me without first dividing up an opened pack. This is the main need for around 36% of consumers.
Label and ingredients Read the allergen information and nutritional details for the exact product variant, ideally both per 100 g and per portion. If I’m comparing ingredients or sugar, I want to know what’s in the variant I’m actually buying. Around 18% of consumers say checking the label is their priority.

Common mistakes

  • Assuming pre-sliced means individually wrapped

    Slices in one pack aren’t necessarily sealed individually. You’ll notice the difference when you want to take a portion with you or hand one out without using extra packaging.

    Check the packaging to see whether each piece is wrapped separately and how many pieces the pack contains.

  • Treating a multipack as dinner

    Individual portions make breakfast cake easier to take with you, but they don’t change the role of the product. Peijnenburg presents its Original 10-pack as a snack for on the go.

    Plan your dinner separately and choose a breakfast cake pack size based on how you’ll use the portions.

  • Assuming breakfast cake contains iodine

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So don’t assume a product contains iodised baker’s salt just because it’s breakfast cake.

    Check the ingredients list for the breakfast cake you’ve chosen, or ask the manufacturer which salt it uses if this matters to your choice.

Brands to compare

Peijnenburg

A brand to consider if you’re looking for individually wrapped breakfast cake. According to Peijnenburg, its Original 10-pack contains ten individually wrapped slices of 28 g each.

  • The sealed slices are easy to portion out in advance for taking with you or sharing.
  • Check the label for the variant you’ve chosen; Albert Heijn lists rye and gluten-containing cereals for the Original 10-pack.

Jumbo

A supermarket own-brand to consider if you want a large pack of breakfast cake to share at home. Jumbo lists, among other options, a 550 g Original pack.

  • A large pack lets you divide up the portions at home yourself.
  • Check whether the breakfast cake is sliced for each variant and how you’ll store the opened pack.

Koek & Bakker

ALDI lists a 485 g pre-sliced wholemeal breakfast cake and a separate 485 g Zero variant under this brand.

  • The listed wholemeal variant is already sliced.
  • Pre-sliced pieces aren’t automatically individually wrapped; check the nutritional information for the specific variant too.

Goud Gebakken

An ALDI option if you want to share or take a smaller number of individually wrapped cake portions with you.

  • ALDI lists six individually wrapped cake bites in the pack.
  • Check that the spiced cake or breakfast cake variant you’ve chosen is right for you.

Breakfast cake on Joybuy

This sliced breakfast cake is a good choice if you want to divide up a pack at home yourself. If you need sealed slices to take with you, check the packaging separately.

g'woon Wholemeal Breakfast Cake Sliced, 485 g

g'woon Wholemeal Breakfast Cake Sliced, 485 g

Ideal if you want to divide up the pre-sliced breakfast cake at home yourself. The pack contains 485 g; check the packaging if you want to take individually sealed slices with you.

View on Joybuy

Frequently asked questions

Can a multipack of breakfast cake replace dinner?

No, don’t choose a multipack of breakfast cake as a replacement for dinner. Peijnenburg presents its Original 10-pack as a snack for on the go; choose a pack size based on when and how you want to eat a portion.

Does breakfast cake always contain iodised baker’s salt?

No, don’t assume that it does. The Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the ingredients list or ask the manufacturer about the variant you’ve chosen if the type of salt used matters to you.

Which allergens should I check in a multipack?

Always read the allergen information for the exact product variant. For Peijnenburg Original 10-pack, Albert Heijn lists rye and gluten-containing cereals; it also states that the breakfast cake may contain milk, nuts, almonds and hazelnuts.